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    Goldilocks Corporate Analysis

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    Eva Maria Alhambra
    Goldilocks is a leading Filipino bakery brand founded in 1966 with a vision to be the leading global Filipino brand meeting changing customer needs. It has expanded to over 300 stores in the Philippines and internationally. Key milestones include opening their first international store in 1976 in Los Angeles, launching their franchising program in 1991, and expanding to Thailand in 2010. Their mission is to foster a values-driven culture through technology, employee engagement, fair partnerships, and social responsibility.

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    Goldilocks Corporate Analysis

    Uploaded by

    Eva Maria Alhambra
    1K views19 pages
    Goldilocks is a leading Filipino bakery brand founded in 1966 with a vision to be the leading global Filipino brand meeting changing customer needs. It has expanded to over 300 stores in the Philippines and internationally. Key milestones include opening their first international store in 1976 in Los Angeles, launching their franchising program in 1991, and expanding to Thailand in 2010. Their mission is to foster a values-driven culture through technology, employee engagement, fair partnerships, and social responsibility.

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    Goldilocks corporate analysis

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    Goldilocks is a leading Filipino bakery brand founded in 1966 with a vision to be the leading global Filipino brand meeting changing customer needs. It has expanded to over 300 stores in the Philippines and internationally. Key milestones include opening their first international store in 1976 in Los Angeles, launching their franchising program in 1991, and expanding to Thailand in 2010. Their mission is to foster a values-driven culture through technology, employee engagement, fair partnerships, and social responsibility.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    1K views19 pages

    Goldilocks Corporate Analysis

    Uploaded by

    Eva Maria Alhambra
    Goldilocks is a leading Filipino bakery brand founded in 1966 with a vision to be the leading global Filipino brand meeting changing customer needs. It has expanded to over 300 stores in the Philippines and internationally. Key milestones include opening their first international store in 1976 in Los Angeles, launching their franchising program in 1991, and expanding to Thailand in 2010. Their mission is to foster a values-driven culture through technology, employee engagement, fair partnerships, and social responsibility.

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    External Environment and

    Competitive Advantage
    EVA MARIA ALHAMBRA
    MBA -1A
    PROFESSOR ALFRED QUINSAY
    COMPANY BACKGROUND
    VISION AND MISSION STATEMENTS

    • Vision
    Goldilocks…will be the leading Filipino Global brand that will fulfill
    the changing customer needs through world-class products and
    services in the markets.
    • Mission
    To foster a culture of a value driven company through: state-of-
    heart technology and systems; employee engagement by providing
    opportunities for growth in an environment that is conducive for
    active and innovative thinking; fair return of our business partners;
    active involvement in relevant social responsibility projects.
    HISTORY

    • On May 15, 1966, Filipino-Chinese sisters, Milagros Leelin Yee and Clarita Leelin
    Go, and their sister-in-law Doris Wilson Leelin, opened the first Goldilocks store
    on a 70 m2 (750 sq ft) space on the ground floor of a three-story building along
    Pasong Tamo Street in Makati and started with only 10 employees.

    • In 1976, Goldilocks opened its first store in the United States in Los Angeles. In
    1991, Goldilocks launched a franchising program which led to the opening of
    hundreds of Goldilocks' store in Metro Manila.

    • Other stores were later set up in other parts of California such as San Francisco,
    San Jose and in Las Vegas, Nevada.

    • Pancake House International planned to acquire Goldilocks Bakeshop, but


    negotiations to acquire the bakeshop chain fell in 2006. Pancake House offered
    to acquire Goldilocks for ₱2 billion.
    MILESTONE
    • 1966
    On a cheerful day in May, the first Goldilocks branch opens in Pasong Tamo, Makati. This "Once
    Upon a Time" will flourish into a "Happy Ever After" in due course.
    • 1968
    Goldilocks marches along and opens its second branch along Taft Avenue, Manila.
    • 1969
    Parties and celebrations become more delightful, as Goldilocks extends to catering services.
    • 1976
    United States, here we come! Goldilocks plants the Philippine Flag overseas by opening an outlet
    in Los Angeles, California.
    • 1981
    As the country celebrates the beatification of its first Saint, San Lorenzo Ruiz, Goldilocks is
    tapped as the official caterer for the visiting Pope John Paul II.
    • 1984
    Goldilocks continues its international expansion by opening in Vancouver, Canada.
    • 1991
    The Goldilocks family gets bigger through its franchising program. Great news for
    entrepreneurs!
    • 1994
    Goldilocks puts happy faces in their cakes - quite literally - as it introduce the trend in
    computerized edible portrait cakes.
    • 1995
    Di a nami sa Sugbu! Goldilocks launches its Cebu commissary to better serve the southern
    market. Padayon ang Lami!
    • 1996
    The once-small bakeshop comes of age: Goldilocks exceeds 1 billion pesos in revenue.
    • 1999
    Here's to a happy hundred! Goldilocks opens its 100th store.
    • 2001
    New look, same goodness: Goldilocks updates its store design and visual elements.
    • 2002
    Didto sa Davao, na ay Goldilocks na! Beginning in Luzon and extending to the Visayas,
    Goldilocks now reaches Mindanao.
    • 2003
    Another reason to visit the "vacation capital of the Philippines": Goldilocks opens in Baguio
    City.
    • 2004
    Viva Las Vegas! The USA now has 17 Goldilocks stores across key cities.
    • 2006
    Goldilocks celebrates 40 Thoughtful Years in the Philippines. Accordingly,
    the country's number one bakeshop reaches 5 billion pesos in sales and
    opens its 200th store.
    • 2007
    Come and see how Goldi-good things are made! The Goldilocks Cake City
    Tour opens its doors, to the delight of kids and kids at heart.
    • 2009
    Mother Earth joins the celebration: Goldilocks is recognized for its
    environmental activism and eco-friendly production systems.
    • 2010
    Goldilocks says Sawadee! The Company's Asia expansion begins with its
    first store in Bangkok, Thailand. Goldilocks opens its 300th store in Quezon
    City.
    • 2011
    Goldilocks celebrates its 45th year anniversary.
    MARKET SEGMENTATION

    CUSTOMER RED RIBBON (SHAW BLVD) GOLDILOCKS (TOMAS


    MORATO

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