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    Digital Marketing: © Oxford University Press 2015. All Rights Reserved

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    Rishabh Jain
    The document discusses the concepts of digital marketing and e-marketing. It explores how companies can leverage online tools and the internet as a marketing medium. It examines topics like social media, the consumer online experience, traffic building, and how information technology impacts marketing.

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    © All Rights Reserved
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    Digital Marketing: © Oxford University Press 2015. All Rights Reserved

    Uploaded by

    Rishabh Jain
    175 views16 pages
    The document discusses the concepts of digital marketing and e-marketing. It explores how companies can leverage online tools and the internet as a marketing medium. It examines topics like social media, the consumer online experience, traffic building, and how information technology impacts marketing.

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    Product Management

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    The document discusses the concepts of digital marketing and e-marketing. It explores how companies can leverage online tools and the internet as a marketing medium. It examines topics like social media, the consumer online experience, traffic building, and how information technology impacts marketing.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    175 views16 pages

    Digital Marketing: © Oxford University Press 2015. All Rights Reserved

    Uploaded by

    Rishabh Jain
    The document discusses the concepts of digital marketing and e-marketing. It explores how companies can leverage online tools and the internet as a marketing medium. It examines topics like social media, the consumer online experience, traffic building, and how information technology impacts marketing.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 16

    Digital Marketing

    Vandana Ahuja

    © Oxford University Press 2015. All rights reserved.


    Chapter 1
    E-marketing

    © Oxford University Press 2015. All rights reserved.


    Learning Objectives

    © Oxford University Press 2015. All rights reserved.


    E-marketing

    • Explores the new tools offered by the world of the internet


    • Explores the realm of social media
    • Investigates the mindset of the individual who ventures online
    • Scrutinizes the characteristics of the virtual medium which
    can be of value to the end consumer.
    • Identifies how companies can leverage the online world as a
    media vehicle, for Brand Communication and proliferation,
    building brand and stakeholder relationships and Customer
    Relationship Management.
    • Understands the consumer online experience
    • Examines Traffic Building activities for marketers.

    © Oxford University Press 2015. All rights reserved.


    Internet Advantages & Disadvantages
    o The Internet can increase an o Customer resistance to change,
    organisation’s geographic coverage especially older and disadvantaged
    beyond its traditional heartland. people.
    o New customers can be reached. o Public concerns over privacy issues,
    such as SPAM and chat-rooms.
    o The Internet provides a low cost
    o Lingering security doubts over fraud
    effective way of transacting with and Phishing (hackers) and network
    customers compared to traditional security and stability. (Worms).
    selling costs. o Lack of trust with unknown virtual
    o A site can be open for business all traders.
    day everyday providing customer o The Internet’s sensory boundaries
    convenience. limit senses like taste and touch
    o The Internet is a fast and flexible which influence buyer decisions.
    communications tool
    E-marketing and Information
    Technology
    • E-marketing is the use of Information Technology in the
    processes of creating, communicating, and delivering value to
    the customers, and for managing customer relationships in
    ways that benefit the organization and its stakeholders.
    • E-marketing is the result of Information Technology applied to
    traditional marketing.

    © Oxford University Press 2015. All rights reserved.


    The Changing Marketing Landscape

    © Oxford University Press 2015. All rights reserved.


    The Era of Big Data

    © Oxford University Press 2015. All rights reserved.


    The Advent of Web 2.0

    © Oxford University Press 2015. All rights reserved.


    Web Based Applications

    © Oxford University Press 2015. All rights reserved.


    Web 2.0 Tools

    © Oxford University Press 2015. All rights reserved.


    Web 2.0 and Business Revolution

    © Oxford University Press 2015. All rights reserved.


    The GPTs of the Internet

    © Oxford University Press 2015. All rights reserved.


    Interaction with Online Customers

    © Oxford University Press 2015. All rights reserved.


    E-Marketing and CRM

    © Oxford University Press 2015. All rights reserved.


    Thank You

    © Oxford University Press 2015. All rights reserved.

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