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    Operation Flood and White Revolution

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    Krishna Singh
    Operation Flood was the world's largest dairy development program that made India the largest milk producer, surpassing the US in 1998. It was launched by the National Dairy Development Board and implemented in three phases from 1970-1996. The program aimed to increase milk production, augment rural incomes, and ensure fair prices for consumers by creating a national milk grid and supporting village milk producers' cooperatives. Key to its success was integrating milk producers into a cooperative system that processed and marketed their milk more efficiently. Operation Flood transformed India's dairy sector and generated rural employment.

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    Operation Flood and White Revolution

    Uploaded by

    Krishna Singh
    81 views17 pages
    Operation Flood was the world's largest dairy development program that made India the largest milk producer, surpassing the US in 1998. It was launched by the National Dairy Development Board and implemented in three phases from 1970-1996. The program aimed to increase milk production, augment rural incomes, and ensure fair prices for consumers by creating a national milk grid and supporting village milk producers' cooperatives. Key to its success was integrating milk producers into a cooperative system that processed and marketed their milk more efficiently. Operation Flood transformed India's dairy sector and generated rural employment.

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    This Presentation is about White Revolutin. how it started etc.

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    Operation Flood was the world's largest dairy development program that made India the largest milk producer, surpassing the US in 1998. It was launched by the National Dairy Development Board and implemented in three phases from 1970-1996. The program aimed to increase milk production, augment rural incomes, and ensure fair prices for consumers by creating a national milk grid and supporting village milk producers' cooperatives. Key to its success was integrating milk producers into a cooperative system that processed and marketed their milk more efficiently. Operation Flood transformed India's dairy sector and generated rural employment.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    81 views17 pages

    Operation Flood and White Revolution

    Uploaded by

    Krishna Singh
    Operation Flood was the world's largest dairy development program that made India the largest milk producer, surpassing the US in 1998. It was launched by the National Dairy Development Board and implemented in three phases from 1970-1996. The program aimed to increase milk production, augment rural incomes, and ensure fair prices for consumers by creating a national milk grid and supporting village milk producers' cooperatives. Key to its success was integrating milk producers into a cooperative system that processed and marketed their milk more efficiently. Operation Flood transformed India's dairy sector and generated rural employment.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 17

    O P E R AT I O N F LO O D A N D

    WHITE REVOLUTION
    PRESENTED BY:- KRISHNA SINGH
    B . S c ( H o n s . ) A g r i c u l t u r e – I I I Ye a r
    Facilitated by:- Prof.Suresh Chandra Sharma
    4/16/2019 JAIPUR NATIONAL UNIVERSITY 1
    INTRODUCTION.....

    • Also known as “operation flood”.


    • Project of National Dairy Development Board (NDDB).
    • World’s biggest dairy development programme .
    • Made India the largest milk producer in the world surpassing the
    USA in 1998 .
    • 17% of global milk output in 2010 – 11
    • Made dairy farming India’s largest self sustainable rural employment
    generator.

    4/16/2019 JAIPUR NATIONAL UNIVERSITY 2


    HISTORICAL ASPECTS

    • Based on the Anand pattern experiment at AMUL , a single cooperative dairy.


    • Chairman of NDDB- Verghese Kurien appointed by PM of India- Lal Bahadur Shastri.
    • He was the chairman and founder of AMUL as well.
    • Dr. Kurien is therefore recognized as the architect of
    • this programme .

    4/16/2019 JAIPUR NATIONAL UNIVERSITY 3


    WORK PATTERN

    • Creation of a national milk grid linking milk producers .


    • Connecting 700 towns and cities .
    • Village milk producers cooperatives procure milk from villagers.
    • The cooperatives provide services and make modern technology and management available to
    members.
    • Thus, middle men are cut out.
    • Seasonal and regional price variations reduced.
    • Producer gets major share of profits.

    4/16/2019 JAIPUR NATIONAL UNIVERSITY 4


    OBJECTIVES

    • To increase milk production.


    • Augment rural incomes.
    • Fair prices for consumers

    4/16/2019 JAIPUR NATIONAL UNIVERSITY 5


    PROGRAMME IMPLEMENTATION

    Operation flood was implemented in three phases:


    • PHASE-1 (1970-80)
    • Financed by the sale of skimmed milk powder and
    • butter oil donated by the European union through the
    • world food programme.
    • Mother dairies were setup in Delhi , Mumbai, Kolkata and Chennai.

    4/16/2019 JAIPUR NATIONAL UNIVERSITY 6


    PHASE-2 (1980-85)

    • Increased milk sheds from 18-136.


    • By the end of 1985 , 43000 village cooperatives and 4,250,000 milk producers were
    covered.
    • Domestic milk powder production increased from 22000 tons -140000 tons by 1989.
    • Direct marketing of milk by cooperatives increased by several million litres per day.

    4/16/2019 JAIPUR NATIONAL UNIVERSITY 7


    PHASE-3 (1985-96)

    • Expansion and strengthening of infrastructure.


    • Veterinary first aid, health care services , feed for animals were improved .
    • Emphasis on research and development in :
    • A. Animal health-example: vaccine for theilorosis.
    • B. Animal nutrition-example : protein rich feeds, etc.

    4/16/2019 JAIPUR NATIONAL UNIVERSITY 8


    4/16/2019 JAIPUR NATIONAL UNIVERSITY 9
    4/16/2019 JAIPUR NATIONAL UNIVERSITY 10
    Current Scenario

    4/16/2019 JAIPUR NATIONAL UNIVERSITY 11


    DISTINCTIVE FEATURES

    • Adopting new method in the breeding of cattle.


    • Fixing of different costs according to standard of wealth.

    4/16/2019 JAIPUR NATIONAL UNIVERSITY 12


    DRAWBACKS/CRITICISMS

    • Imported breeds of cattle have caused decimation of Indian breeds .


    • Foreign breeds give higher yields , but require more feed and are not suited to Indian
    conditions .
    • Focus on dairy sector during this period was at the cost of development , research and
    extension work in other areas of Indian agriculture.

    4/16/2019 JAIPUR NATIONAL UNIVERSITY 13


    VERGHESE
    KURIEN

    • The Architect of White


    Revolution

    • For his work, he received:-

    • Padma Bhusan

    • The Ramon Magsaysa Award


    for Community Leadership

    • The Carnegie-Wateler World


    Peace Prize

    • The World Food Prize

    4/16/2019 JAIPUR NATIONAL UNIVERSITY 14


    P R E M AVAT I D E V I
    LOHARDAGA

    In 2002, Premavati shot to fame in


    Jiling village in Lohardaga

    She brought a white revolution in


    her village, through a Self Help
    Group she formed in 2002-03.
    Surya Mahila Mandal

    4/16/2019 JAIPUR NATIONAL UNIVERSITY 15


    4/16/2019 JAIPUR NATIONAL UNIVERSITY 16
    SUMMARY

    •  From the outset, Operation Flood was conceived and implemented as much more
    than a dairy programme. Rather, dairying was seen as an instrument of development,
    generating employment and regular incomes for millions of rural people.
    •  A World Bank Report 1997 says: Operation Flood can be viewed as a twenty
    year experiment confirming the Rural Development Vision.

    4/16/2019 JAIPUR NATIONAL UNIVERSITY 17

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