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    Shoe Project

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    api-456234703
    SCAR shoes targets the 18-40 age demographic as research shows they are most physically active. The shoes are manufactured to look clean while providing comfort, support and durability using environmentally friendly materials. They are designed to compete with major shoe brands like Nike and Adidas by offering high quality and comfort at a reasonable price. Key features include style, support, comfort and use of biodegradable materials. Advertising will include placements in shoe magazines, billboards, commercials during sports events, and word-of-mouth from satisfied customers.

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    Shoe Project

    Uploaded by

    api-456234703
    51 views7 pages
    SCAR shoes targets the 18-40 age demographic as research shows they are most physically active. The shoes are manufactured to look clean while providing comfort, support and durability using environmentally friendly materials. They are designed to compete with major shoe brands like Nike and Adidas by offering high quality and comfort at a reasonable price. Key features include style, support, comfort and use of biodegradable materials. Advertising will include placements in shoe magazines, billboards, commercials during sports events, and word-of-mouth from satisfied customers.

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    SCAR shoes targets the 18-40 age demographic as research shows they are most physically active. The shoes are manufactured to look clean while providing comfort, support and durability using environmentally friendly materials. They are designed to compete with major shoe brands like Nike and Adidas by offering high quality and comfort at a reasonable price. Key features include style, support, comfort and use of biodegradable materials. Advertising will include placements in shoe magazines, billboards, commercials during sports events, and word-of-mouth from satisfied customers.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    51 views7 pages

    Shoe Project

    Uploaded by

    api-456234703
    SCAR shoes targets the 18-40 age demographic as research shows they are most physically active. The shoes are manufactured to look clean while providing comfort, support and durability using environmentally friendly materials. They are designed to compete with major shoe brands like Nike and Adidas by offering high quality and comfort at a reasonable price. Key features include style, support, comfort and use of biodegradable materials. Advertising will include placements in shoe magazines, billboards, commercials during sports events, and word-of-mouth from satisfied customers.

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    © All Rights Reserved
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    SCAR Shoe

    s
    Saeb Choudhury & Avis Robinson
    Target Market
    One of the marketing decisions made while designing
    the SCAR shoes was finding a specific demographic to
    market to. While Slash Industries does not market to a
    specific gender or ethnicity, our product is geared
    towards the 18-40 age range, as research shows that
    this is the most physically active age group. This makes
    the 18-40 age range most likely to purchase our
    footwear, and therefore they represent the market we
    are trying to target.
    Shoe Design
    Our shoes are manufactured to look clean, while having the comfort, support and
    durability of athletic shoe. Slash Industries uses environmentally friendly options to
    create a sturdy and long lasting shoe that is completely biodegradable. Our soles are
    all solid white in color, and made from LACTAE HEVEA, a natural rubber made from the
    extracted milk of the Hevea tree in South America. The pockets of air that make up the
    microstructure of the natural rubber soles of our SCAR shoes provide excellent
    comfort and shock absorbance. The quarter of our shoe is made from CLIMATEX, a
    fabric that is so biodegradable that farmers can use it as mulch. The counter,
    providing support on the heel of the shoe, is also made from this material, but it’s
    raised slightly to accommodate extra padding. All fabrics come in stock black color
    and are dyed using the same eco-friendly method that Nike uses. It’s called DYECOO,
    and uses reclaimed CO₂ so that no chemicals are used, making water waste treatment
    unnecessary.
    The shoe on the top is the most basic model for our line of
    SCAR athletic shoes. It’s a basic, classy black and white shoe
    that will go with any outfit you wear.

    The three shoes on the left, however, introduce our signature


    red color into the mixture, producing three unique and
    equally stylish shoes.
    Competition
    Shoe companies are growing and have a very high
    demand of products. Companies such as Nike, Adidas,
    and Jordan would be the main competition for our
    company. These brands offer all sorts of products but
    most notably athletic shoes. SCAR shoes have great
    quality and comfort to suit your needs. Reliability and
    price greatly favors our product than our competition.
    Our shoe-making process and design makes it easy to
    yield high quantities to consumers willing to purchase
    them.
    Features & Benefits
    As previously mentioned, style is a large feature of our
    shoes, in addition to great support and comfort, and the
    usage of biodegradable products to manufacture them
    with. The shock impact of the rubber soles and the
    snug fit of the shoe help to create a very durable shoe
    that’s crafted perfectly to meet the needs of long
    distance runners, sports players and even the casual
    gym user. It’s really affordable, so no matter your
    physical prowess or finances, these shoes do a great
    job of keeping you balanced and steady so that you’re
    ready to tackle any obstacle with a little bit of clean
    retro flair.
    Advertisement
    Advertising a product is essential for a company. Our company will use different
    types of advertising to showcase our product and sell it to the public. SCAR shoes will
    be advertised in shoe magazines such as Eastbay, Fotoshoe, and Footwear News. As
    the company grows, billboards will be a big part of advertising our product.
    Commercials would air before, during, and after sports games/events to attract a big
    audience and on daily sports channels. Another form of advertising would stem from
    our consumers putting out reviews and talking about SCAR shoes to others who are
    potentially interested. Slash Industries

    SCAR

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