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    Titan

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    tarang kerai
    Titan is the largest watch company in India and 6th largest globally. It was established in 1987 as a joint venture between Tata Group and TIDCO. Titan manufactures over 90 million watches across 40 countries. It started with watches but has expanded into eyewear, jewelry, and other accessories. Some of its popular watch brands include Fastrack, Titan, Sonata, Raga, Xylys, Nebula, and Steel. Titan has grown significantly over the years and achieved a market share of 60% in the Indian watch market through expansions, celebrity endorsements, and a wide product range at various price points.

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    Titan

    Uploaded by

    tarang kerai
    53 views26 pages
    Titan is the largest watch company in India and 6th largest globally. It was established in 1987 as a joint venture between Tata Group and TIDCO. Titan manufactures over 90 million watches across 40 countries. It started with watches but has expanded into eyewear, jewelry, and other accessories. Some of its popular watch brands include Fastrack, Titan, Sonata, Raga, Xylys, Nebula, and Steel. Titan has grown significantly over the years and achieved a market share of 60% in the Indian watch market through expansions, celebrity endorsements, and a wide product range at various price points.

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    61402665-titan-PPT

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    Titan is the largest watch company in India and 6th largest globally. It was established in 1987 as a joint venture between Tata Group and TIDCO. Titan manufactures over 90 million watches across 40 countries. It started with watches but has expanded into eyewear, jewelry, and other accessories. Some of its popular watch brands include Fastrack, Titan, Sonata, Raga, Xylys, Nebula, and Steel. Titan has grown significantly over the years and achieved a market share of 60% in the Indian watch market through expansions, celebrity endorsements, and a wide product range at various price points.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    53 views26 pages

    Titan

    Uploaded by

    tarang kerai
    Titan is the largest watch company in India and 6th largest globally. It was established in 1987 as a joint venture between Tata Group and TIDCO. Titan manufactures over 90 million watches across 40 countries. It started with watches but has expanded into eyewear, jewelry, and other accessories. Some of its popular watch brands include Fastrack, Titan, Sonata, Raga, Xylys, Nebula, and Steel. Titan has grown significantly over the years and achieved a market share of 60% in the Indian watch market through expansions, celebrity endorsements, and a wide product range at various price points.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 26

    TITAN

    TITAN LAO,KHUSIYAN PAO


    INTRODUCTION
    • Titan is the largest watch company in India and the 6th
    largest in the world.
    • Titan manufactures over 90 million watches across 40
    countries and cumulative.
    • Titan Industries was established in 1987 as a joint
    venture between the Tata Group and Tamil Nadu
    Industrial Development Corporation (TIDCO).
    • The company set up its corporate office in Bangalore
    (Karnataka) and its watch manufacturing facility in Hosur
    (Tamil Nadu).
    TITAN WATCH DIVISION
    • TITAN WATCH DIVISION WAS STARTED IN 1987.AT LAUNCH IT
    WAS THE 3rdWATCH COMPANY IN INDIA AFTER HMT AND
    ALLWYN
    • TITAN FORMED A JOINT VENTURE WITH TIMEX,WHICH
    LASTED UNTIL 1998,AND SET UP A DISTRIBUTION NETWORK
    ACROSS INDIA
    • AS OF 2010,TITAN WATCHES ACCOUNT FOR A 60% SHARE OF
    THE TOTAL INDIAN MARKET AND ARE SOLD IN ABOUT 40
    COUNTRIES
    • TITAN INDUSTRIES HAS CLAIMED TO HAVE
    MANUFACTURED THE WORLD’S SLIMMEST
    WRIST WATCH BRANDED AS TITAN EDGE
    • PRODUCED INDIGENOUSLY AFTER 4YRS OF
    RESEARCH AND DEVELOPMENT.
    • APART FROM THE TITAN EDGE,TITAN ALSO OFFERS
    STEEL,NEBULA,RAGA,FASTRACK,SONATA,BANDHAN,OCT
    ANE
    T H E AAMIR EFFECT
    • THE COMPANY WAS APPREHENSIVE THAT THE ACTOR
    MIGHT DOMINATE THE BRAND.
    • THE COMPANY THOUGHT THE ACTOR PERSONALITY WITH
    SUIT THE BRAND
    • THE ALSO THOUGHT THAT IT WILL BE A GREAT MEDIUM
    TO PROMOTETHEIR BRAND
    • TITAN ALSO USED AAMIR IN THE PRINT AND DISPLAY
    • MEDIA
    THEY ALSO USED AAMIR KHAN BECAUSE THEY
    PROMOTE THERE BRAND WITH THE FILMS OF AAMIR
    KHAN
    CORE
    PRO D U C
    TS

    Titan Eye+: Eye Tanishq: Jewelry


    Wear

    TITAN: Precision Engineering


    Watches Division
    Sonata Dash! Fastrack

    Steel Edge Raga

    Nebula XYLYS
    DASH
    •SPECIALLY MEANT FOR CHILDRENS
    •TO MAKE IT AS A FASHION
    FOR CHILDRENS
    •THE COMPANY TRIED TOTAP THE
    CHILDREN’S
    •WATCH MARKET,WHICH WAS AN
    UNPENEGRATED
    •SEGMENT,AND BELIEVED TO BE AS
    LARGE SEGMENT
    STEE
    L

    •TITAN STEEL HAD A COLLECTION RANGEOF BRACELETS AND LEATHER STRAP


    WATCHES BOTH FOR MEN AND WOMEN.
    •WATCHES WERE POSITIONED TO SUIT ALL TASTES AND BUDGETS,BOTH
    URBAND AND RURAL PEOPLE.SPECIALLY MEANT FOR AGE GRP 25-35
    EDGE

    •THE WORLDS SLIMMEST WATCH.THICKNESS OF JUST 3.5MM AND


    WAFER THIN MOVEMENT OF 1.15MM
    •THE BRAND IS TARGETING CORPORATE WORLD,BUSINESS EXECUTIVES
    AND PROFESSIONALS
    FLIP

    •THE WATCH WITH DUAL FUNCTIONALITY


    •ALSO HAVE AN AGS SYSTEM[AUTOMIC GENERATING
    SYSTEM]
    •IT HELP THE CUSTOMERS TO SWITCH BETWEEN
    INTERNATIONAL TIME ZONES AND ALTERNATIVE
    SONATA
    PANCH KE BARABAR

    •SONATA,AS A BRAND,REFLECTS YOUNG INDIA’S MINDSET, -


    OF STRONG ASPIRATIONS COUPLED WITH A SENSE OF URGENCY
    AND IMPATIENCE TO MAKE THINGS
    HAPPEN.
    FASTRACK

    • POPULAR BRAND AMONG YOUTH.FOCUSED ON FASHION OF YOUTH


    • IT COMES IN A VARIETY OF STYLES,SHAPES AND COLOURS.NEW
    MODELS ARE LAUNCED EVERY YEAR
    RAGA

    • SUBSIDIARY BRAND RAGA TARGETS UPWARDLY MOBILE LADIES


    • IN THE PREMIUM SEGEMNT
    • EPITOME OF FEMININE GRACE.
    • IT IS A RANEGOF EXQUISITE WATCHED THAT HAVE THE PERFECT MIX OD
    SENSUILATY AND ELEGANCE
    NEBUL
    A

    • A COLLECTION OF INTRICATELY CARVED DESIGNS


    FOR WOMEN.
    • PERFECT TO COMPLEMENT A TRADITIONAL AND
    CONTEMPORY OUTFIT.
    PRO MO T IONS
    Advertising
    media:
    • Televisio
    n
    • Print
    • Internet
    Titan brand ambassador:
    • Titan Brand: Aamir Khan
    • Sonata: Mahendra Singh Dhoni
    • Raga: Gul Panag, Rani Mukherjee

    • Titan tagline: Titan lao,Khusiyan Pao

    Public relation
    • Gift concept
    • Promotion On Occasions

    Sales promotion
    • Sponsorship
    • Seasonality
    • Promotion through Contests
    SWOT
    Strength
    ANALYSI
    • Style
    • Model
    S
    • s
    • Exclusi
    • ve
    produc
    • ts
    • Other
    than
    Weaknesse
    these
    • Pricing
    s there of high end products
    • Globalization
    have – Threat from new
    entrant
    few
    Opportunities
    more
    • Seasonality
    strengt
    • Gifting
    h like- concept
    • Exchanging
    Contribution of owned brands and retail. The profit is accounted by being in the retail space
    which
    offer is booming.
    Watches are available with popular functions like dates, multifunction and
    chronographic. Guarantee/warranty
    . Threats
    • Competitors
    MARKET
    PO SIT IO N IN
    G
    FAST TRACK 1495/- And Above YOUTH

    DAS 250-395/-

    P rchasing power
    CHILDRENS
    H
    FLIP 5495-6500/- UPPER- MIDDLE CLASS

    TITAN u o 500-3295/-
    LOWER MIDDLE
    CLASS CLASS
    &
    UPPER

    LOWER MIDDLE CLASS - UPPER MIDDLE


    SONATA 300-1050/- CLASS

    RAGA 1800-4000/- UPPER CLASS

    EDGE 4495/- BUSINESS CLASS

    NEBULA 8000-70000/- UPPER CLASS

    STEEL 1250-6000/- ALL CLASSES


    PRICIN
    TITAN PRICES G
    ACCORDING TO THE FEATURES AND VALUE
    DELIVERED.THEY GET THE MAXIMUM SHARE FROM
    SONATA.SINCE THERE IS NO ONE OFFERING PURE GOLD
    WATCHES AND JEWELLERY WATCHES SO IT IS ABLE TO SKIM
    THE MARKET WITH THEIR DISTINCT PRODUCTS.TITAN COMES
    EVERY YEAR WITH A PRICE DISCOUNT SALE ON WATCHES

    PRICING
    OBJECTIVES
    1.SURVIVAL
    2.MARKET SHARE
    3.MARKET SKIMMING
    4.PRODUCT QUALITY
    PRICING
    METHOD
    MARKUP PRICING PRODUCT LINE
    PRICING PROMOTIONAL PRICING

    PRICIN G PO LICY & ST RATEGY


    THREE MAJOR SEGMENTS
    LOWER SEGMENT
    1000 PLUS SEGMENT
    SALES PROMOTION ACROSS THE YEAR
    TARGET BEST ADVERTISING SPACE
    Titan Sonat Rag Xyly Fastrac
    Brand a a s k

    Aamir Khan M.S.Dhoni Rahul Virat


    Katrina
    Bose Kohli
    Kaif
    W O RLD O F T IT AN S
    HOWROOMS
    10000 2300
    DEALERS All India
    ALLN
    I DA
    I TOWN
    S

    226 113
    SHOWROOMS World of Titan TOWN
    S

    117
    MULTI 73
    - Time Zones TOWN
    BRAND S
    STOR
    ES

    751 Service Centre’s 348


    CENTRES TOWN
    S
    SALES
    H IST O RY
    Sr. no. Year Net profit Net Sales* Growth %
    1 2004 10.27 804.53 -
    2 2005 24.95 1136.6 29.22%
    3 2006 73.62 1483.15 23.37%
    4 2007 94.13 2138.44 30.64%
    5 2008 150.27 3042.72 29.72%
    6 2010 291.65 4703.12 35.30%
    7 2011 322.26 6570.86 28.42%
    *Rs in Lacs. Net sales include watches, jewellery and others
    segments
    CONCLUSION

    • TITAN IS A SUCESSFUL,WORLD
    CLASS,INNOVATIVE AND PROGRESSIVE
    ORGANISATION AND TO BILUD INDIA’S
    MOST DESIRABLE BRAND
    • TITAN COMPANY HAS ALSO MADE ITS FORAY
    INTO NEW SIMILAR BUSINESSSEGMENTS LIKE
    SPECTACLE FRAMES,SUNGLASSES,POWERED
    LENSES,JEWELLERY,PURSAES,BELTS AND
    BAGS
    THANK YOU

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