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    Sugar Cane Production

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    Mans SG
    Sugarcane juice production in India has increased steadily, reaching over 350 million tons in 2016. Bottling sugarcane juice provides health and safety benefits over traditional roadside vendors by pasteurizing the juice and using recyclable glass bottles with a longer shelf life. The bottled juice targets both diabetics and those who enjoy the taste, and aims to sell through retailers and online platforms like Amazon at a price of Rs 40 per bottle.

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    Sugar Cane Production

    Uploaded by

    Mans SG
    87 views12 pages
    Sugarcane juice production in India has increased steadily, reaching over 350 million tons in 2016. Bottling sugarcane juice provides health and safety benefits over traditional roadside vendors by pasteurizing the juice and using recyclable glass bottles with a longer shelf life. The bottled juice targets both diabetics and those who enjoy the taste, and aims to sell through retailers and online platforms like Amazon at a price of Rs 40 per bottle.

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    It's a presentation on sugar cane production project.

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    Sugar cane production

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    Sugarcane juice production in India has increased steadily, reaching over 350 million tons in 2016. Bottling sugarcane juice provides health and safety benefits over traditional roadside vendors by pasteurizing the juice and using recyclable glass bottles with a longer shelf life. The bottled juice targets both diabetics and those who enjoy the taste, and aims to sell through retailers and online platforms like Amazon at a price of Rs 40 per bottle.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    87 views12 pages

    Sugar Cane Production

    Uploaded by

    Mans SG
    Sugarcane juice production in India has increased steadily, reaching over 350 million tons in 2016. Bottling sugarcane juice provides health and safety benefits over traditional roadside vendors by pasteurizing the juice and using recyclable glass bottles with a longer shelf life. The bottled juice targets both diabetics and those who enjoy the taste, and aims to sell through retailers and online platforms like Amazon at a price of Rs 40 per bottle.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
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    Sugarcane Juice

    Sugarcane production in India


    400

    350

    300

    250
    Sugarcane Million
    200 tons
    Sugar in million
    150
    tons
    100

    50

    0
    2016

    Source: Indian council of Agricultural Research, 2016


    Hygienic
    Bottled Sugar cane

    Low Demand High Demand

    Roadside
    vendors

    Not Hygienic
    Benefits of bottled sugarcane
    • Healthy, even people with diabetes can drink it.
    • Higher shelf life using technology by Punjab
    agricultural university.
    • Glass bottles can preserve for longer period of
    time and it is recyclable.
    Business Problem
    • The juice – mostly sold on pushcarts and at roadside
    stalls – can be a health risk; it is known to spread
    leptospirosis and Chagas disease.
    Higher shelflife
    • The technology of Punjab Agricultural University
    involves a storage tank, a pasteurisation system,
    and a homogeneous system (to add flavours). Natural
    flavouring agents, salts, and anti-oxidants (from
    natural ingredients such as mint, ginger, and lime) are
    added to the juice before it is bottled.
    Target customers
    •People with diabetes.
    •Anyone with a liking of sugarcane juice.
    Sales Strategies
    • Retailers
    • Online: Amazon
    Pricing Model
    • Bottle price: Rs 40
    Business Cost
    Sales Forecast

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