Proposal: University of Economics and Law Course of E-Commerce

UNIVERSITY OF ECONOMICS AND LAW
COURSE OF E-COMMERCE
PROPOSAL
MINT GROUP
AGENDA
1 Introduction 3
2 Business analysis 7
3 Customer service 12
4 Online store process 15
5 Why us? 26
6 Recommendations 27
02/27
Windows
iOS
Android
MAIN WEBSITE
on various platforms
03/27
Introduction Analysis Customer service Online store Why us? Recommendationns
Amazon, Inc.
Based in Seatle, Washington DC, US. 1994
Founder&CEO: Jeffrey Preston Bezos
Main Industries:
E-commerce
Cloud computing
Amazon in Vietnam Artificial Intelligence
No official website yet Net income: US$10.073 billion (2018)
New market entrant Market: Worldwide
2019, Amazon Global Selling Market Capital Value: US$803 bil (2018)
as an exporting method Website visits: 85 mil/day (average)
04/27
Amazon Pay Amazon logistics
SERVICESof
Product Amazon
Advertisement Online webstore
Product sale Kindle Cloud Reader

05/27
Product
Categorieson
06/27
ANALYSIS 2
Business model canvas
SWOT analysis
Competitive Comparison Matrix
Market strategy Management team Value proposition Competitive Competitive
Strong leader team Convenience environment advantage
Global scale
Well-trained staffs Reviews eBay Warehouses &
Vary categories Decentralized Price comparation Alibaba Logistics
Direct retailers decision making Order info-track
High quality Key partner
Fast shipment Market opportunity Advanced
UPS transport Cheap price Global market technology
Fast shipment
USA post office Instant fulfillment Global shipment
Cheap price
Amazon affiliates Vast selection Group shopping Customer service
Affiliates and Authors&Publishers Global transport Cheap price
Partners Network of sellers
Organizational development Revenue model Acquisitions

From retailers to online platform for retailers Sales of assets Investments
E-books and contents Prime monthly fees
1st in 400 online retailer brands Commisions on re-sale 08/27
Introduction Analysis Customer Service Online store Why us? Recommendationns
 E – commerce leader Failure in Kindle and Alexa 
 Significant cloud player Unfamiliar with Eastern markets 
 Self warehouse and logistics High operating cost 
 Global presence High development cost 

S
Large range of products
 Successive innovation W
 Digital century O T Heavy competition 
 Open for development
 Flat world Regulations in other countries 
 Free trade agreements High exchange rate risks 
 Potential business acquisitions
 Increasing habit of e-shopping 09/27
Amazon Alibaba eBay
Holds Inventory Yes No No
Co-Branded Credit Card No Bill Me Later

Consumer Credit Service
Yes Yes Yes
Advertising
Yes (Amazon Web Services) Yes Yes (Open Source Platform)
Technology Flatform
Amazon Pay / Hyper Wallet Alipay Pay-pal
E – Payment Service
Yes No No
Direct Sales
Matches Buyers and Sellers Yes Yes Yes
Membership Fee Yes (Prime) Yes No

10/27
3
CUSTOMER
C U S TO M E R S EShoppee
RVICE eBay
2
Amazon Prime Air Specific product
days
Just only per button
Self-flying
30
Brand price
delivery vehicle name
2 HOUR!!!!!
but
fast& free
Amazon Prime Now mins only
on delivery
Virtual buttons
DASH
13/27
C U S TO M E R S EShoppee
RVICE eBay
PRO
F
ullfil- Serialization
JECT
-mentevery AI technology help to reviews
BA
ship-
Pick y -ment Track & Scan
realize counterfeiters
If counterfeit
high
0
Pack in order to prevent
Ship mazon counter reviews are
‘ll sue!
feiting
14/27
4HOW TO BECOME A
SELLER
Shoppee eBay
Selling plan features Professional Individual
Best for Sellers who plan on selling … >40 items/month <40 items/month
Monthly subscription fee $39.99 N/A
$0.99 per item +
Per-item referral
referral fees &&
Selling fees fees & variable
variable closing
closing fees
fees
Add new products to the Amazon catalog ѵ ѵ
Have Amazon handle customer service, shipping, and
ѵ ѵ
fulfillment with FBA service for order on Amazon.com
SELLING PLAN FEE SCHEDULE

16/27
Shoppee eBay
Selling plan features Professional Individual
Sell product in the US, Canada, or both. Control what you
sell and where, and manage your business from a single ѵ ѵ
Amazon seller account
Use bulk listing and reporting tools from Amazon
ѵ x
Marketplace Web Service
Customize your shipping rates for products other than ѵ
x
books, Music, Video, DVDs, Software, and Video Games
Offer special promotions and gift wrap options for your
ѵ
products (does not apply to Books, Music, Video, DVDs, x
Software, and Video Games)
Eligible for top placement on product detail pages ѵ x
17/27
Shoppee eBay
Step 1.
Click “Sell” at
the bottom of
the site
18/27
Shoppee eBay
Step 2.
Create an account
& verify with email
19/27
Shoppee eBay
Step 3.
Set up a selling
account by
filling with your
business
information
20/27
Shoppee eBay
Step 4.
Set up your
method of billing
and deposit
with digital wallet
21/27
Shoppee eBay
Step 6.
Regist your tax
information
22/27
WHY US? Shoppee eBay
1. Over 244 million active users over the worlds

2. Strict policies and measures to prevent counterfeiters
3. Personalized interface for user’s convenience
4. Self operating infrastructure (logistics, product-
condition and shipment tracking system, etc.) to help
sellers and retailers with low fees.
23/27
WHY US? Shoppee eBay
5. Suggesting system based on buyers’ historical data

6. Product-sale boost through integrated marketing
channels of Amazon, and this is free for sellers
7. Global shipment and global payment
24/27
Stories worth sharing
25/27
eBay
1. Precise and attractive descriptions for each product.

2. Professional selling plan to save money.
3. Focus on the nique other than mass market.
4. Use FBA (Fullfilment By Amazon) and other Amazon special
offers.
5. Regularly surf the categories of your products.
6. Clear information of payment.
26/27
THANK YOU FOR LISTENING

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UNIVERSITY OF ECONOMICS AND LAW

4 Online store process 15

Product sale Kindle Cloud Reader

Organizational development Revenue model Acquisitions

Holds Inventory Yes No No

Co-Branded Credit Card No Bill Me Later

Matches Buyers and Sellers Yes Yes Yes

Membership Fee Yes (Prime) Yes No

SELLING PLAN FEE SCHEDULE

1. Over 244 million active users over the worlds

5. Suggesting system based on buyers’ historical data

1. Precise and attractive descriptions for each product.

Introduction Analysis Customer Service Online store Why us? Recommendationns

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