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Vi. Strength and Weaknesses

The document analyzes the strengths and weaknesses of a company, its suppliers, and its marketing intermediaries. For the company, its strengths include strong employee attitudes, excellent customer service, and leadership in product innovation, while its weaknesses are an inadequate definition of customer needs and too many levels of reporting. Supplier strengths involve efficient coordination, but weaknesses are that any breakdown can stall delivery. Marketing intermediary strengths were not described.

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Leonard Anthony Aperong
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41 views9 pages

Vi. Strength and Weaknesses

The document analyzes the strengths and weaknesses of a company, its suppliers, and its marketing intermediaries. For the company, its strengths include strong employee attitudes, excellent customer service, and leadership in product innovation, while its weaknesses are an inadequate definition of customer needs and too many levels of reporting. Supplier strengths involve efficient coordination, but weaknesses are that any breakdown can stall delivery. Marketing intermediary strengths were not described.

Uploaded by

Leonard Anthony Aperong
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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VI.

STRENGTH AND
WEAKNESSES
A. THE COMPANY
STRENGTHS
•Strong employee attitudes
•Excellent customer service
•Large market share
•Personal relationships with customers
•Leadership in product innovation
•Highly efficient, low-cost manufacturing
•High integrity
WEAKNESSES
•Inadequate
definition of customer for product/market
development
•Confusing service policies
•Too many levels of reporting in the organizational structure
•Limited product availability
•Lackof involvement from top management in developing a
new service
•Lack of quantitative goals
B. SUPPLIERS
STRENGTHS

A well-coordinated supply chain can help you reduce


costs and provide better customer service. For example,
if your materials arrive on time, you effectively
coordinate your production labor and schedules, your
website shopping cart functions smoothly, your inventory
process lets you efficiently store and retrieve items and
you can quickly and efficiently take orders and ship
product, you have no bottlenecks. No bottlenecks
means no idle or extra labor, lost sales and unhappy
customers.
WEAKNESSES
It only takes one part of your supply chain to break down to
stall your ability to deliver product and make money. For
example, if you can’t get supplies, a machine breaks down,
your sales websites crashes, you can’t locate inventory in
your warehouse or your delivery truck breaks down, your
entire operation might have to shut down to prevent
bottlenecks. If you outsource one part of your supply chain,
such as materials, production, sales or shipping, that vendor
can disrupt your business, either accidentally, when it is
struggling, or by holding you hostage for payments you
haven’t made or a price increase the vendor wants want.
C. MARKETING INTERMEDIARIES
STRENGTHS

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