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    Marketing Individual Presentation Slides

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    Esmond Uchiha
    This document provides a company profile for YToday Sdn. Bhd/YouthsToday.com, an integral networking site for youths and corporations founded in 2012 by Jazz Tan. The company has its main office in KL and one in the USA, with a total of 10 full-time staff including 3 in marketing. The site allows youths to learn, broadcast ideas, and get funding for events, while allowing corporations to promote themselves and fulfill CSR goals. While the site helps over 40,000 youth event organizers, it faces issues with substantial service charges potentially causing bypassing of the platform. Recommendations include venturing into education/training and leveraging social media more to increase reach.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Marketing Individual Presentation Slides

    Uploaded by

    Esmond Uchiha
    61 views6 pages
    This document provides a company profile for YToday Sdn. Bhd/YouthsToday.com, an integral networking site for youths and corporations founded in 2012 by Jazz Tan. The company has its main office in KL and one in the USA, with a total of 10 full-time staff including 3 in marketing. The site allows youths to learn, broadcast ideas, and get funding for events, while allowing corporations to promote themselves and fulfill CSR goals. While the site helps over 40,000 youth event organizers, it faces issues with substantial service charges potentially causing bypassing of the platform. Recommendations include venturing into education/training and leveraging social media more to increase reach.

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    This document provides a company profile for YToday Sdn. Bhd/YouthsToday.com, an integral networking site for youths and corporations founded in 2012 by Jazz Tan. The company has its main office in KL and one in the USA, with a total of 10 full-time staff including 3 in marketing. The site allows youths to learn, broadcast ideas, and get funding for events, while allowing corporations to promote themselves and fulfill CSR goals. While the site helps over 40,000 youth event organizers, it faces issues with substantial service charges potentially causing bypassing of the platform. Recommendations include venturing into education/training and leveraging social media more to increase reach.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    61 views6 pages

    Marketing Individual Presentation Slides

    Uploaded by

    Esmond Uchiha
    This document provides a company profile for YToday Sdn. Bhd/YouthsToday.com, an integral networking site for youths and corporations founded in 2012 by Jazz Tan. The company has its main office in KL and one in the USA, with a total of 10 full-time staff including 3 in marketing. The site allows youths to learn, broadcast ideas, and get funding for events, while allowing corporations to promote themselves and fulfill CSR goals. While the site helps over 40,000 youth event organizers, it faces issues with substantial service charges potentially causing bypassing of the platform. Recommendations include venturing into education/training and leveraging social media more to increase reach.

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    © All Rights Reserved
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    You are on page 1of 6

    AGC602 Marketing Management

    Esmond Yeap Theng Siang


    P-GSM0166/17
    Company Profile
    YToday Sdn. Bhd/YouthsToday.com
    • Founded by Jazz Tan in 2012.
    • Integral networking site for both youths and corporation
    brands.
    Youth: Learn, broadcast idea and get funding.
    Corporate: Promote and fulfil their CSR.
    40,000++ youth event organizers.
    • Main office in KL & one in USA.
    “I want to help youths to learn organisational skills
    and bring their ideas to fruition.”
    (Jazz Tan, 2017)
    Company Profile
    YToday Sdn. Bhd/YouthsToday.com
    YouthsToday.com
    • Total of 10 fulltime staff, 3 marketing staff.
    CEO
    Jazz Tan • Roles:
    • Contribute & implement marketing strategies.
    • Organize and attend all marketing activities/events to
    Human Resource raise brand awareness.
    • Key person in liaise with stakeholders/vendors.

    Accounts & Marketing & Public IT support &


    Finance Relation technician

    Graphic Design
    Marketing Management Practice

    Place Price
    Online 10% to 13% of
    platform. sponsored
    amount.
    Two physical 7% or RM5 each
    office in KL/USA ticket

    Promotion Product
    Through social Segment:
    Student/Corporate
    media, eg FB.
    Platform for
    Student students to get
    event/roadshows. funding.
    Marketing Issues &
    Recommendation
    Issues
    • Substantial service charges for using the platform.
    • Both organizers and sponsors may bypass and liaise directly avoid
    being charged. This cause disruption to their business in the long-run.
    • The use of social media to promote their brands/events are very
    minimal. Reachability of each of their post very low.

    Recommendation
    • Venture into education and training provider for youths.
    • Continue to leverage on the use of social media. Keep organized
    roadshows, events (e.g. Youth Jam) to promote brand awareness.
    Thank You!

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