Resource Based View - VRIN Analysis: Valuable Rare N - Imitabl
Resource Based View - VRIN Analysis: Valuable Rare N - Imitabl
Resource Based View - VRIN Analysis: Valuable Rare N - Imitabl
In Non –
Category Resources/Capabilities Valuable Rare Substitutable
Comments
-imitable
People's Trust Yes Yes Yes Yes
Sustainable Competitive
Customer Brand Name Yes Yes Yes Yes
Advantage
Loyal Customers Yes Yes Yes Yes