Reliance Jio 4G Changing THE Indian Telecom Sector

RELIANCE
JIO 4G
CHANGING
THE
INDIAN
TELECOM
SECTOR
CONTENT
• Introduction Of Telecom Sector In India
• Introduction Of Jio
• Board Of Directors
• Life Before And After Jio
• Stakes And Diversifying Network
• Products And Services
• Strategies
• Brand Values And Collaborations
• Limitations
• Future Plan
INTRODUCTION OF
TELECOM SECTOR IN INDIA
• India’s telecom sector is the 2nd largest

in the world based on the total number
of telephone users(fixed and mobile
phones).
• By March 2015 it had 302.35 million
internet connection according to
Department of Telecommunication.
• Indian telecom industry underwent a
high pace of market liberalization since
1991 and now has become the world’s
most competitive and fastest growing
telecom market.
INTRODUCTION OF JIO
• The company was registered in Ambawadi,
Ahmedabad(Gujarat) on 15th feb 2007 as
reliance Jio Infocomm limited.
• It is a wholly owned subsidiary of reliance
Industries
• In 2010 reliance industries bought 95% stake
in infotech broadband services limited for
4800 crores.
• In 2015 launched jio and in the first quarter
of 2016-17 it started its operations
• Provides 4G LTE service network pan India with coverage across 22
telecom circle
• Jio boasts of a 100 million subscribers in the first 170 days of its launch
• Provided 4G services at lowest data rate globally, LYF devices etc
BOARD OF DIRECTORS
Sanjay Mashruwala(managing Director)
Mukesh Ambani(founder & Chairman)
Akash Ambani And Isha Ambani

(Directors)
LIFE BEFORE JIO
• Reliance introduced 4G in India and before that connections till 3G were
available.
• Over 60% mobile users in India were facing network problems while
accessing internet across locations, said a study by telecom gear
maker Ericsson.
• The study also mentioned that mobile application related issues while
outdoors or commuting take long time to refresh, fail to load, session
failures etc affects 68% of consumers. The study shows 62% users in mid-
size and small cities face issues of inconsistent speeds and app usage while
outdoors and 63% have web page load time issues indoors.
SOME OF TARIFF PLANS
Reliance
Vodafone Airtel
CUSTOMER BASE :
• WITHIN ONE MONTH OF LAUNCHING, JIO GET 30
MILLION CUSTOMERS AND 50 MILLION IN JUST 100
DAYS.
BEFORE :
• THERE ARE ONLY 50 MILLION 4G USERS.
• CONSUMPTION OF DATA WAS 20CR GB PER

AFTER MONTH.
LAUNCHING AFTER :
JIO • 4G USERS BECAME 240 MILLION, IN WHICH JIO
HAS 160 MILLION USERS AND OTHER
COMPANIES HAS 80 MILLION.
• DATA CONSUMPTION INCREASES UPTO 150CR GB

PER MONTH.
CURRENT CUSTOMER BASE
MAY 2019 :
• JIO became 2nd largest
operator with 322 million
• subscribers after surpassing
BHARTI AIRTEL.
JUNE 2019 :
• JIO became largest operator
with 331.3 million after
surpassing VODA-IDEA.
MERGER OF COMPANIES
• Vodafone And Idea
• BSNL And MTNL
Dissolution of companies:
• Aircel
• Idea
• Uninor
• Tata Docomo
• And many more
SOME TARIFF PLANS AFTER JIO
CREATING STAKES
• 2010- acquired 96% stake in Infotel Broadband
Services hours after Infotel won spectrum auction.
• 2017- has Hotstar and Roy Kapur films on board.
RIL has also bought 24.9% stake in Alt Balaji
• 2018- announced a strategic transaction to combine
Saavn with JioMusic
• 2019- Buys 87% Stake In AI-Based Startup Haptik
and also completes 100% acquisition of Hamleys
DIVERSIFYING NETWORK
• In December 2013, Reliance Jio inked a deal for its 4G roll
out with Bharti Airtel for sharing technical support
• has also laid more than 2.5 lakh kilometres of fibre-optic
cables, covering 18,000 cities and over one lakh villages
• will soon launch a series of devices beyond mobile services
PRODUCTS AND SERVICES
• LYF Devices
• Jio-fi
• Jio broadband
• Jio phone
• Jio apps
• Optical fiber cable
• Jio car connect
1. Unlimited free voice calling to any other
network, any other number (local and STD)
2. No roaming charges, same price is applicable all

STRATEGIES over India
3. Jio applications will provide Internet surfing,

IF YOU BUY ANY music, movies, programs free of cost.
RELIANCE JIO SIM,
4. If you buy a monthly plan worth Rs. 500 or more,
YOU WILL GET you will get the following additional benefits:
THE FOLLOWING
SERVICES 5. Unlimited SMS (STD and local)
ABSOLUTELY
FREE: 6. High speed 4G internet- unlimited at night
7. If you have a student registered SIM ID, you will

receive 25% extra data usage.
MARKETING STRATEGY
OF RELIANCE JIO
• ACQUISITION
• As discussed above, Reliance Jio has
acquired or rather captured the market by
providing “everything for free”. Free data,
voice calling, video, music, content, roaming
and a bouquet of applications and even free
SIMs. Each ID proof can buy 8 Jio SIMs
absolutely free.
• Reliance Jio launched its scheme with a huge
event which included many eminent
politicians, entrepreneurs, media and movie
personalities, to ensure it has optimum
visibility and reach.
• Reliance Jio is 100% VoLTE (Voice over
LTE) network. It means we make voice
calls on data network. It implies voice
service is transferred as data flows
ACTIVATION inside LTE data bearer. VoLTE enabled
Jio SIM is activated in a day. Providing
e-KYC details (Adhaar card number)
can activate your Jio SIM in only 15
minutes.
RETENTION
• Once the customer has subscribed for
the network and has started using the
same, the next step is to retain him or
make him comfortable with Jio’s
features and services. The goal is to
engage him with the product for a long
run. Earlier the free data and calling was
given till Dec 2016. However, it was
extended to March 2017 to build
customer retention and make them
habitual of the existing services.
Reliance Jio ended up becoming the first
ever telecom company to provide 6
months of unlimited free data and
calling services.
REFERRAL
• Before customers started buying Reliance
Jio SIMs, one hardly saw any advertisement
of the brand on TV, radio, newspapers etc.
There seemed to be no promotional
activities for Reliance Jio, no brand
ambassador, no approaching celebrities to
help sell their product.
• Instead, Jio used the best form of promotion
i.e referral. Customers themselves were the
‘promotional tools’. When one subscriber
used the SIM and referred it to his friends,
family, acquaintances, the Jio family started
increasing. More and more non-Jio
subscribers became avid Jio users.
REVENUE
• This is the most important stage i.e. the customers are
now familiar with product, are loyal users and want to
pay for the services as well. The free services ended
by 31 March 2017. Then Reliance Jio came up with
Jio Prime wherein, the users could avail the existing
services (free calss, SMS, data, apps) for Rs. 309 for 3
months. They would get 30GB of 4G data. Besides,
the users have to pay Rs. 99 per year to receive Jio
Prime Membership.
• After crossing 100 million subscriber mark, Reliance

Jio is estimated to recover its costs incurred in first 6
months in next 5 years and soon it will start earning
profits.
BRAND VALUE AND
COLLABORATIONS
• Simple, smart and secure
• Abundant and high quality
data
• Jio together and digital
life
COLLABORATIONS
• Jio-PUBG collaboration
• Collaborated with mobile
companies
• Jio-Saavn
• Jio-Niantic
LIMITATIONS
• Agitation by rivals
• Promotional offer
• Call drops
• Network congestion
• BSNL gets in the plan
• Demonetisation
Future Plan
• 5G services
• Home automation
• Set up box
• Jio phone 3
• car connect
• FTTH
• Cable tv
• Dhwanit Agrawal
• Bhavin Jain
• J Aditya Kumar Prusty
• Hitesh Rawal
SUBMITED • Divyansh Puri
BY:-
• Govind
• Harshil
• Dishani
ANY
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RELIANCE

• India’s telecom sector is the 2nd largest

Sanjay Mashruwala(managing Director)

Mukesh Ambani(founder & Chairman)

Akash Ambani And Isha Ambani

• CONSUMPTION OF DATA WAS 20CR GB PER

• DATA CONSUMPTION INCREASES UPTO 150CR GB

2. No roaming charges, same price is applicable all

3. Jio applications will provide Internet surfing,

7. If you have a student registered SIM ID, you will

• After crossing 100 million subscriber mark, Reliance

• BSNL gets in the plan

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