Speech writing

By:Group 1
Speech writing
 Speech Writing is an art of conveying a message to
your audience. Either through oral communication or
through other means, such as powerpoint
slides, speech writing has the same function as
normal writing. The reasons for writing are to inform,
to explain or to persuade.
The speech writing process
Just like planning events planning or any other activities, writing an effective
speech follows certain steps or processes. The process for writing is not chronological
or linear; rather, it is recursive. That means you have the opportunity to repeat a
writing procedure multiple drafts first before you can settle on the right one.

•Conducting an audience analysis

•Determining the purpose of the speech
•Selecting a topic
•Narrowing down a topic
•Gathering a data

•Selecting a speech pattern

•Editing and/or revising •Preparing out line
•Rehearsing •Creating the body of the speech
•Preparing the introduction
•Preparing the conclusion
 Components of speech writing

1. Audience analysis- entails looking into the profile of your

target audience . This is done so you can tailor-fit your speech
content and delivery to your audiene . The profile includes the
following information.

 Demography (age range, male-female ratio, educational

background and affliations or degree program takens ,
nationality , economic status,academic or corporate
designations)
Situation (time,venue,occasion and size)
Psychology (values,beliefs,attitudes,preferences,cultural
and racial ideologies and needs)
Ex:
Audience analysis

Age range

Male-female ratio

Educational background

Educational institution

Place of residence (city,province,town)

Marital status

Economic status (household income

above 30,000 or below 30,000)
Language spoken

Religious affiliations/beliefs
2. The purpose for writing and delivering the speech can be
classified into three--- to inform, to entertain, ot to persuade

 An informative speech provides the audience with a

clear understanding of the concept or ideas presented
by the speaker.
 An entertainment speech provides the audience with
the amusement
 A persuasive speech provides the audience with well-
argued ideas that can influence their own beliefs and
decisions.
The purpose can be general and specific. Study the examples
below to see the differences
General purpose Specific purpose
To inform • to inform grade 11 students about the process of
conducting an automated student government
election.
•To inform grade 11 students about the definition
and relevance of information literacy today

To entertain • to entertain grade 11 students with his/her funny

experiences in automated election

•To entertain grade 11 students with interesting

observation of people who lack information literacy
To persuade • to persuade the school administrators to switch
from manual to automated students government
election

•To persuade grade 11 students to develop

information literacy skills
3. The topic is your main point ,which can be determined once
you have decided on your purpose . There are variety of
strategies used in selecting a topic ,such as using your personal
experience , discussing with your family members or friends
,free writing , listing , asking questions , or semantic webbing

4. Narrowing down a topic means making your main idea more

specific and focused . The strategies in selecting a topic can
also be used when you narrow down a topic

In the example below “defining and developing effective money

management skills of grade 11 students”, is the specific topic out
of a general one, which is “ effective money management.”
 purpose To inform
General purpose to inform grade 11 student on the importance of
effective money management
topic Financial literacy or effective money
management
Narrowing down a topic through Effective money management
listing Effective money management of grade 11
students
Developing an effective money management of
grade 11 students
Defining and developing effective money
management skills of grade 11 students

5. Data gathering is that stage when you collect ideas,information, sources, and
references relevant or related to your specific topic . This can be done by visiting the
library , browsing the web ,observing a certain phenomenon or event related to your
topic, or conducting an interview or survey . The data that you will gather will be
very useful in making your speech informative ,entertaining , or persuasive .
 6. Writing patterns ,in general , are structures that will help you organize the ideas
related to your topic,. Examples are biographical, categorical/topical, casual,
chronological ,comparison /contrast ,problem- solution, and spatial.

Below are different writing patterns from which you can select the one best suits
your topic and or purpose .

pattern descriptions Type of speech examples

appropriate to
biographical Presents To inform Specific To inform my audience
descriptions of To etertain purpose about my grandfather,
your life or of a the late former president
persons ,famous Ramon Magsaysay
or not
Specific topic Describing the life and
works of my grandfather
, the late former
president Ramon
Magsaysay
categorical/topical Presents related To inform Specific purpose To persuade the
categories To entertain community members to
supporting the To persuade reduce , reuse, and
topic recycle as means of
eliminating garbage and
protecting the
environment

Specific topic Why the community

members should
promote reducing ,
reusing , and recycling

casual Presents cause- To inform Specific purpose To inform my audience

effect relationship on the effects of
overeating

Specific topic Explaining the possible

effects of overeating to
one’s health
chronological Presents the idea in To inform Specific To inform my audience about the
time order purpose significant events in the 1986
EDSA revolution or people
power
Specific Describing the significant events
topic before ,during, and after the
1986 EDSA revolution or people
power
Comparison/ Presents To inform Specific To persuade the audience that is
contrast comparison/contra To persuade purpose living in the Philippines is better
st of two or three then living in Australia
points Specific Explaining why the Philippines is
topic more habitable than Australia
Problem- Presents an To inform Specific To persuade the audience to
solution identified problem To persuade purpose support the educational programs
,its causes , and of the national government
recommend Specific Explaining the reasons for
solutions topic supporting the government ‘s
educational programs seen as the
primary means of increasing the
literacy rate in the Philippines
 7. An outline is a hierarchical list that shows the relationship of your ideas
.experts in public speaking state that once your outline is ready , two-
thirds of your speech writing is finished . A good outline helps you see
that’s all the ideas are in line with your math idea or message . The
elements of an outline include introduction ,body, and conclusion.write
your outline based on how you want your ideas to develop.Below are
some of the suggested formats.
 table format
purpose To inform
Specific purpose To persuade the community members to reduce , reuse, and recycle as
mens of eliminating garbage and protecting the environment
topic Promoting the importance of reducing , reusing, and recycling in
eliminating wastes and protecting the environment
pattern Problem-solution
introduction Share facts on the current situation of the enviroment
State the message of the speech (specific topic)
body Discuss how improper waste disposal becomes an environmental
problem ,explain how reducing , reusing, and recycling would
eliminate wastes and protect the environment
conclusion Sate the specific purpose of your speech again
Call for action
 List format

1.0 as of today ,there is an alarming increase of wastes in our community

1.1 according to solid wastes management office ,if we do not tale immediate
action,we might face more perils caused by natural calamities.
1.2 Now, I am going to talk about how to eliminate wastes and protect the
environment.
2.0 Improper waste disposal causes environmental problems
2.1 wastes contaminate the soil
2.2 wastes contaminate the water
2.3 wastes can cause floods
3.0 There are ways eliminate wastes and protect the environment
3.1 Reducing, reusing, and recycling can help eliminate wastes
3.2 People should start doing these at home
3.3 This solution should be supported by the local government
4.0 We must at now
4.1 This solution should be supported by the local government
4.2 let us learn from the lesson in natural calamities we have experienced
 8. The body of the speech provides an explanation ,exmples , or any
details that can help you deliver your purpose and eplain the main idea of
your speech.
One major consideration in developing the body of your speech is the focus or central
idea. The body of your speech should only have one central idea.
The following are some strategies to highlight your main idea .
 Present real-life or practical examples
 Show statistics
 Present comparisons
 Share ideas from the experts or practitioners
9. The introduction is the foundation of your speech . Here ,your primary goal is to
get the attention of your audience and present the subject or main idea of your
speech . Your first few words should do so . The following are some strategies .
 Use a real-life experience nd connect that experienceto your subjects
 Use practical examples and explain their connection to your subject
 Start with a familiar or strong quote and then explain what it means
 Use facts or statistics and highlights their importance to your sbject
 Tell a personal story to illustrate your point.
 10. the conclusion restates the main idea of your speech .furthermore , it
provides a summary , emphasizes the message , and calls for action .
While the primary goal of the introduction is to get the attention of your
audience, the conc\lusion aims to leave the audience with a memorable
statement.
The following are some strategies
 begin your conclusion with a restatement of your message
 Use positive examples ,encouraging words, or memorable lines from songs or
stories familiar to your audience .
 Ask a question or series of questions that can make your audience reflect or
ponder
11. Editing/Revising your written speech involves correcting errors in mechanics
, such as grammar, punctuation , capitalization, unity, coherence, and others .
Andrew Dlugan (2013), an award –winning public speaker,lists six power
principle for speech editing .
 Editing for focus
“So ,what’s the point? What ‘s the message of the speech?
Ensure that everything you have written ,from introduction to
conclusion , is related to your central message
 Edit for clarity
“I don’t understand he message because the examples or supporting details were
confusing .”
Make all ideas in your speech clear by arranging them in logical order (e.g., main
idea first then support/examples ,or support/examples first then main idea ).
 Edit for conclusion
“ the speech was all over the place , the speaker kept on talking endlessly as if no
one was listening to him/her.”
Keep your speec short , simple, and clear by eliminating unrelated stories and
sentences and by using simple words.
 Edit for continuity
“ the speech was too difficult to follow I was lost in the middle.”
Keep the flow of your presentation smooth by adding transition words and
phrases.
 Edit for variety
“ I didn’t enjoy the speech because it was boring .”
Add spice to your speech by shifting tone and style from formal to conversational
and ice- versa, moving around the stage , or adding humor.
11. Rehearsing give you an opportunity to identify what works and what does not
work for you and for your target audience .some strategies include reading your
speech aloud ,recording for your own analysis or for your peer or coaches to give
feedback on your delivery . The best thing to remember at this satge is “constant
ractice makes perfect.

Some Guidelines in Speech Writing

1. Keep your words short and simple . Your speech is meant to be heard by your
audience ,not read.
2. Avoid jargon ,acronyms ,or technical words because they can confuse your
audience .
3. Make your speech more personal. Use the personal pronoun “I,” but take care
not to over use it . When you need to emphasize collectiveness with your
audience , use the personal pronoun “we.”
4. Use active verbs and contractions because they add to the personal and
conversational tone of your speech
5. Be sensitive to your audience . Be very careful eith your language ,jokes, and
nonverbal cues.
6. Use metaphors and other figure of speech to effectively convey your point
7. Manage your time well ; make sure tat the speech , falls under the time limit.