Womens Health Issue - Reducing Teen Pregnancy

REDUCE
UNPLANNED
ADOLESCENT
PREGNANCY RATE
Megan Schleigh
King University FNP-S
FACTS ABOUT ADOLESCENT PREGNANCY IN THE
UNITED STATES
-In 2016, there were 20.3 births for every 1,000 adolescent females ages 15-19, or
209,809 babies born to females in this age group.
-Births to teens ages 15-19 account for 5.3% of all births in 2016.
-Nearly 9/10 (89%) of these births occurred outside of marriage.

-Not all teen births are first births. In 2016, 1/6 (17%) births to 15- to 19-year-olds
were to females who already had one or more births.
-About 77% of teen pregnancies are unplanned. In other words, they are unwanted
or occurred “too soon,” according to a national survey of adolescents.
-In 2013, the majority of pregnancies to adolescent females ages 15-19 in the
United States — an estimated 60%— ended in a live birth; 15% ended in a
miscarriage; and 25% ended in an abortion.
(HHS, 2016)
ADOLESCENT PREGNANCY
-The teen pregnancy rate declined by 63% in less than 25 years — from
117.6 pregnancies per 1,000 females ages 15-19 in 1990 to 43.4 in
2013.
-According to recent research, this decline is due to the combination of an
increased percentage of adolescents who are waiting to have sexual
intercourse and the increased use of effective contraceptives by teens.
(HHS, 2016)
STRATEGY FOR REDUCING TEEN PREGNANCY
-I plan to reduce teen pregnancy by promoting the use of the “Bedsider” app.
-Bedsider is an online birth control support network for women 18-29 operated
by Power to Decide, the campaign to prevent unplanned pregnancy.
-Power to Decide works to ensure that every young person has the power to
decide if, when, and under what circumstances to get pregnant—increasing their
opportunity to pursue the future they want.
(Bedsider, n. d.)
BEDSIDER APP
Through use of the Bedsider app, you can-
-Explore birth control methods, compare methods, and find answers to frequently
asked questions.
-Find a health clinic near you, have an online consultation with a provider and have
birth control delivered to your door, and learn about access to emergency
contraception.
-Set reminders to take birth control and for upcoming health care appointments.
-Read articles and view real stories of other adolescents that use Bedsider.
(Bedsider, n. d.)
(Bedsider, n. d.)
(Bedsider, n. d.)
(Bedsider, n. d.)
(Bedsider, n. d.)
(Bedsider, n. d.)
STRATEGY FOR PROMOTING BEDSIDER APP
-Apply for a grant with the OAH TTP Program to help promote the Bedsider
App
-The OAH TPP Program is a national, evidence-based program that funds
diverse organizations that are working to prevent teen pregnancy across the
United States. OAH invests in the implementation of evidence-based TPP
programs, and provides funding to develop and evaluate new and innovative
approaches to prevent teen pregnancy.
(HHS, 2017)
COST OF BEDSIDER APP COMMERCIAL OR AD
-For local television stations, advertisers can expect to pay anywhere from $200 to $1500 for a
30-second commercial (Aland, 2017).
-A 30-second spot broadcast nationally averaged around $123,000 as of 2016 (Aland, 2017).
- YouTube advertisers pay per view of their ad, with an average cost-per-view ranging between
$.10 – $.30 (Alleger, 2012).
- With Facebook, you pay any amount that you want. You can spend anywhere from $5- $50,000
a week. Facebook will then try to get you as many views as possible for the amount that you spend
(Facebook Business, 2019).
Example commercial or ad for Bedsider  Click Here

COST OF BEDSIDER APP FLYERS FOR
BATHROOMS THAT CAN BE FOUND IN
HIGH SCHOOLS, COLLEGES, AND
UNIVERSITIES
(Bedsider, n. d.)
-Cheap flyers are powerful

marketing tools.
-You can print 10,000 flyers for

about $434, which comes to
about $0.43 per flyer.
(PsPrint, n. d.)
EVALUATION OF SUCCESS & UTILIZATION
-To determine if my strategy was successful, I will research two outcomes:
1) Was there an increase in the usage of the Bedsider App?
2) Was there an overall decrease in the unplanned adolescent pregnancy rate

due to an increased usage of the Bedsider app and knowledge of available
birth control methods?
REFERENCES
Alager, J. (2012). How much do ads on youtube cost? Retrieved from http://www.pennapowers.com/how-much-do-ads-on-youtube-cost/
Aland, M. (2017). Local & national TV advertising costs & how to advertise 2017. Retrieved from https://fitsmallbusiness.com/tv-advertising/
Bedsider. (n. d.). About us. Retrieved from https://www.bedsider.org/about_us
Facebook Business. (2019). How much it costs to advertise on facebook. Retrieved from https://www.facebook.com/business/help/201828586525529
PsPrint. (n. d.). Cheap flyers are powerful marketing tools. Retrieved from https://www.psprint.com/resources/cheap-flyers-are-powerful-marketing
-tools/
U.S. Department of Health & Human Services [HHS]. (2017). About the teen pregnancy prevention (TPP) program. Retrieved from https://www.hhs.
gov/ash/oah/grant-programs/teen-pregnancy-prevention-program-tpp/about/index.html
U.S. Department of Health & Human Services [HHS]. (2016). Trends in teen pregnancy and childbearing. Retrieved from https://www.hhs. gov/ash/
oah/adolescent-development/reproductive-health-and-teen-pregnancy/teen-pregnancy-and-childbearing/trends/index.html

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REDUCE

-Nearly 9/10 (89%) of these births occurred outside of marriage.

Example commercial or ad for Bedsider  Click Here

-Cheap flyers are powerful

-You can print 10,000 flyers for

1) Was there an increase in the usage of the Bedsider App?

2) Was there an overall decrease in the unplanned adolescent pregnancy rate

Bedsider. (n. d.). About us. Retrieved from https://www.bedsider.org/about_us

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