Scribd Logo
Upload

Welcome to Scribd!

  • 106 views

    Group 11: Ishaan Sundriyal Kartikey Garg Ashwin R Rohit Dash

    Uploaded by

    Kartikey Garg
    Bose was founded in 1964 and is known for its home audio systems, speakers, and noise-cancelling headphones. It has a 19% market share in the entertainment industry and $3.8 billion in revenue. Bose's vision is based on innovation, teamwork, growth, and financial viability to fund research and expansion. To grow, Bose acquires new markets, expands distribution channels, and produces new systems and components. Major competitors include Apple, Sony, and Harman Kardon.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Group 11: Ishaan Sundriyal Kartikey Garg Ashwin R Rohit Dash

    Uploaded by

    Kartikey Garg
    106 views10 pages
    Bose was founded in 1964 and is known for its home audio systems, speakers, and noise-cancelling headphones. It has a 19% market share in the entertainment industry and $3.8 billion in revenue. Bose's vision is based on innovation, teamwork, growth, and financial viability to fund research and expansion. To grow, Bose acquires new markets, expands distribution channels, and produces new systems and components. Major competitors include Apple, Sony, and Harman Kardon.

    Original Description:

    Grdfgh

    Original Title

    Bose

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Bose was founded in 1964 and is known for its home audio systems, speakers, and noise-cancelling headphones. It has a 19% market share in the entertainment industry and $3.8 billion in revenue. Bose's vision is based on innovation, teamwork, growth, and financial viability to fund research and expansion. To grow, Bose acquires new markets, expands distribution channels, and produces new systems and components. Major competitors include Apple, Sony, and Harman Kardon.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    106 views10 pages

    Group 11: Ishaan Sundriyal Kartikey Garg Ashwin R Rohit Dash

    Uploaded by

    Kartikey Garg
    Bose was founded in 1964 and is known for its home audio systems, speakers, and noise-cancelling headphones. It has a 19% market share in the entertainment industry and $3.8 billion in revenue. Bose's vision is based on innovation, teamwork, growth, and financial viability to fund research and expansion. To grow, Bose acquires new markets, expands distribution channels, and produces new systems and components. Major competitors include Apple, Sony, and Harman Kardon.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    You are on page 1of 10

    Group 11

    Ishaan Sundriyal
    Kartikey Garg
    Ashwin R
    Rohit Dash
     Founded in 1964 by Amar Bose
     Bose is best known for its home audio systems and speakers, noise cancelling
    headphones, professional audio systems and automobile sound systems.
     With a revenue of around $3.8 billion, Bose holds a 19% market share in the
    entertainment industry
     Major competitors include Apple(Beats), Sony, Panasonic, Harman Kardon(JBL),
    Senheiser
     Wireless Noise Cancelling Headphones
     Wireless Speakers
     Wireless Sound Bars
     Wireless Microphones
     Car Audio
     Automotive Suspension System
     Seat Suspension System for truck drivers
     Bose Corporation's vision is based on the following principles and values:

     Innovation & technology : To deliver demonstrable benefits to customers


     Teamwork and collaboration
     Growth : to reach more customers with the benefits of technology and to provide
    opportunity for employees
     Financial Viability : To self-fund research, innovation and growth over the long run
     Bose Corporation has followed 3 strategies to enhance its growth:
     Acquiring new markets persistently
     Broader channels of distribution
     Producing systems and components

     PROCUREMENT PROCESS

    Purchasing to
    Design & Selection of be handed
    Soliciting of Negotiating Initiate Pilot
    Product appropriate over to
    Bids Contracts Order
    Specification bids manufacturing
    plant
    Strengths
     Established and well known brand

     Known for high quality and luxury living Top-quality sound systems

     Technology Leadership

     Positioning in Home Theatre Systems

    Weakness
     High price tags limit the potential market cap

     Lack of Size

     Lack of Penetration in Foreign Markets


    Opportunities
     Aging Baby Boomer Generation

     Recent Introduction of New Products

     Contracting With Residential Developers

    Threats
     Highly Competitive Industry

     Technology Change
     Bose has emerged as a prominent player in the use of wireless technologies in
    audio devices
     Bose Corporation relies on a low-key adverting policy compared to its competitors
     Bose products focus only on providing a great listening experience and lack visual
    appeal which the competitors offer
     Bose can create a new sub-brand to cater to the lower price segment for better
    market penetration.

    You might also like