Consumer Surplus

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CONSUMER

SURPLUS
WHAT IS CONSUMER SURPLUS ?

Consumer surplus is the


difference between the price
that ‘one is willing to pay’ and
‘the price one actually pays’ for
a particular product.
Consumer surplus = what a consumer is willing
to pay minus what he
actually pays.
=∑ marginal utility –(price x
no. of units)

The amount of money which a person is willing to pay


for a good indicates the ‘amount of utility he derives
from the good’ the greater the amount of money he is
willing to pay ,the greater the utility he obtains from it.
EXAMPLE OF
CONSUMER SURPLUS

1. What happens when you purchase


something for price that is less than your
maximum willingness to pay ?
E.g- you are willing to pay rs 5,00,000 for
a new car and you buy it for rs 4,60,000.
You receive surplus of benefit over cost =
rs 40,000.
Marginal utility and consumer surplus
No. of units Marginal price Net marginal
utility benefit
1. Rs.20 Rs.12 Rs.8
2. Rs.18 Rs.12 Rs.6
3. Rs.16 Rs.12 Rs.4
4. Rs.14 Rs.12 Rs.2
5. Rs.12 Rs.12 Rs.0
6. Rs.10 Rs.12 Rs.(-2)
Total (from 5 units) = 20
consumer
surplus
CONSUMER SURPLUS IS A MEASURE OF THE ECONOMIC
WELFARE THAT PEOPLE GAIN FROM PURCHASING AND THEN
CONSUMING GOODS AND SERVICES.

Consumer surplus is also


known as total welfare or
marshallian surplus.
CONSUMER SURPLUS

Price
Consumer Surplus

Maximum Willingness to Pay for Qo

Po What is paid

o Qo Quantity
CHANGE IN CONSUMER SURPLUS: PRICE
INCREASE

Price
New Consumer Surplus

Original Consumer
Surplus
Loss in Surplus: Consumers paying more
P1
Po
Loss in Surplus: Consumers
buying less

o Q1 Qo Quantity
THANK YOU

- Paramjeet kour

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