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    MM Presentation of Case Study

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    Prathamesh Patil
    This document provides information on how to analyze a case study. It explains that a case study details events that occurred at a company or industry over time. When analyzing a case study, one should thoroughly read and understand it, investigate the company's history and strategy using tools like the BCG matrix, SWOT analysis, Porter's five forces, and analyze findings and recommendations. The tips suggest knowing the case well before analyzing it and providing an analytical rather than descriptive summary.

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    MM Presentation of Case Study

    Uploaded by

    Prathamesh Patil
    21 views21 pages
    This document provides information on how to analyze a case study. It explains that a case study details events that occurred at a company or industry over time. When analyzing a case study, one should thoroughly read and understand it, investigate the company's history and strategy using tools like the BCG matrix, SWOT analysis, Porter's five forces, and analyze findings and recommendations. The tips suggest knowing the case well before analyzing it and providing an analytical rather than descriptive summary.

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    This document provides information on how to analyze a case study. It explains that a case study details events that occurred at a company or industry over time. When analyzing a case study, one should thoroughly read and understand it, investigate the company's history and strategy using tools like the BCG matrix, SWOT analysis, Porter's five forces, and analyze findings and recommendations. The tips suggest knowing the case well before analyzing it and providing an analytical rather than descriptive summary.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    21 views21 pages

    MM Presentation of Case Study

    Uploaded by

    Prathamesh Patil
    This document provides information on how to analyze a case study. It explains that a case study details events that occurred at a company or industry over time. When analyzing a case study, one should thoroughly read and understand it, investigate the company's history and strategy using tools like the BCG matrix, SWOT analysis, Porter's five forces, and analyze findings and recommendations. The tips suggest knowing the case well before analyzing it and providing an analytical rather than descriptive summary.

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    How to

    Solve

    CASE STUDY
    What is a Case Study?

    • A Case Study is a written record of the events


    that occurred at a particular company or within
    a particular industry over a number of years.
    What is a Case Study?

    The details in a case study may include, but are


    not limited to:
    – Information about a company, industry, or project
    – Objectives, strategies, and challenges established
    and encountered
    – Responses, results, and recommendations
    Benefits of case study
    • Often used to not only illustrate what a student has learned and
    retained in class, but also to provide students with valuable
    hands-on experience.

    • Will have an opportunity to learn about the types of problems


    that many companies and industries encounter.

    • This will put problem solving skills to the test and allow you to
    engage in exciting discussions with classmates and professors.
    How to Analyze a Case Study

    • For professional and accurate analysis of case, one


    must have a clear understanding of the issues that the
    company or industry faced.
    – Must first have a good understanding of the case study.
    – Read the case carefully, taking notes all the while.
    – It may be necessary to read the case several times to fully
    grasp the issues facing the company or industry.
    Here's How…..

    • Investigate and Analyze the Company’s History and Growth:

    A company’s past can greatly affect the present and future


    state of the organization.

    To begin with the analysis, investigate the company’s


    founding, critical incidents, structure, and growth.
    Strategic Analysis
    • Analyze the corporate or Business level
    Strategy of the company by using the
    following tools:
    – BCG Growth-Share Matrix
    – SWOT
    – Ansoff’s Product Market Matrix
    – Porter’s Generic Strategies
    • Analyze the industry using
    – Porters five forces Model
    The BCG Matrix
    Mkt growth

    ??? Stars

    Dogs Cash Cows

    Mkt Share
    SBU strategies
    • Build
    • Hold
    • Harvest
    • Divest
    SWOT Analysis
    Identify the firms SWOT…not limited to the following…

    • Strengths
    – Tech Superiority, Financial Resources, People, Goodwill,
    Distribution, Market Leadership
    • Weaknesses
    – Facilities, Financial Resources, Management, Marketing Skills, Brand
    Image
    • Opportunities
    – New Market Segments, Changes in regulations, Technological
    changes, Buyer/supplier relationship
    • Threats
    – Slow Market Growth, Entry of Resourceful MNC’s, Increased
    bargaining power of buyers/ suppliers, Obsolescence, Adverse
    regulations
    Ansoff’s Product-Market Grid

    Current products New products

    Current Mkts Mkt penetration Product development


    strategy strategy

    Mkt development Diversification


    New Mkts strategy strategy
    Low-cost
    leadership

    Differentiation Focus
    Generic Strategies
    Porter’s 5 forces Model
    Contd..
    • Analyze Your Findings:

    Will need to create an evaluation for this portion of case study


    analysis.

    Compare the strengths and weaknesses within the company


    to the external threats and opportunities.

    Determine if the company is in a strong competitive position


    and decide if it can continue at its current pace successfully.
    Contd..
    • Identify Corporate Level Strategy:

    To identify a company’s corporate level strategy for case study


    analysis, will need to identify and evaluate the company’s
    mission, goals, and corporate strategy.
    Analyze the company’s line of business and its subsidiaries
    and acquisitions.
    Will also want to debate the pros and cons of the company
    strategy.
    • Identify Business Level Strategy:

    Thus, for case study analysis has identified the company’s


    corporate level strategy.

    To perform a complete analysis - identify the company’s


    business level strategy. (Note: if it is a single business, the
    corporate strategy and the business level strategy will be the
    same.)

    For this part of the analysis, should identify and analyze each
    company’s competitive strategy, marketing strategy, costs, and
    general focus.
    • Analyze Implementations:

    This portion of the case study analysis requires that you


    identify and analyze the structure and control systems that
    the company is using to implement its business strategies.

    Evaluate organizational change, levels of hierarchy, employee


    rewards, conflicts, and other issues that are important to the
    company you are analyzing.
    • Make Recommendations:

    The final part of case study analysis should include


    recommendations for the company.
    Every recommendation should be based on and
    supported by the context of case study analysis.
    Tips

    • Know the case backwards and forwards before you begin your
    case study analysis.
    • Give yourself enough time to write the case study analysis.
    You don't want to rush through it.
    • Be honest in your evaluations. Don't let personal issues and
    opinions cloud your judgments.
    • Be analytical, not descriptive.
    • Proofread your work!
    Thank You

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