Intercultural Communication

Intercultural Communication
Learning Objectives
At the end of this presentation, the students should be able to:
1. understand the meaning of culture and intercultural communication
2. enumerate the characteristics of culture
3. identify the characteristics and components of culture
4. recognize and manage diversity in multicultural education
Basis of Intercultural Communication
What is Culture
• Set of learned behaviors, beliefs, attitudes, values,
and ideals that are characteristics of a particular
society or population
• Shared patterns of behaviors and interactions,
cognitive constructs and understanding that are
learned by socialization.
Center for Advance Research on Language Acquisition
• Something what we learned includes a group’s

communication patterns; how a group solves
problems; and how a group perceives and passes
on its shared values, beliefs, attitudes, and
behaviors, including its perception of self, group,
environment, authority, and power.
http://globalbizleader.com/what-is-
culture/
Characteristics of Culture
• Culture is learned
• Culture is shared by a group of people
• Culture is cumulative
• Cultures change
• Culture is dynamic
• Culture is ideational
• Culture is diverse
• Culture gives us a range of permissible behavior
patterns
Components of Culture
1. Communication
2. Cognitive
3. Behavior
4. Material
• Language - it forms the core of all culture. When

people share a language, they share a condensed,
very flexible set of symbols or meanings. That
makes communication possible
• Symbols - forms the backbone of symbolic

interaction. A symbol is anything that carries a
particular meaning recognized by people who
share culture.
• Idea/Knowledge/Beliefs
Ideas – are mental representations (concepts,
categories, metaphors) used to organize stimulus;
they are the basic units out of which knowledge
is constructed and a word emerges.
Knowledge – is the storehouse where we
accumulate representations, information, facts,
assumptions, etc.
Beliefs – acceptance of accumulated
representation, information, facts and principles
• Values – defined as standard of desirability,

goodness and beauty, which serve as a broad
guideline for social living.
• Accounts – how people use a common language

to explain, justify, rationalize, excuse, or
legitimize our behavior to themselves and to
others.
• Norms – are rules and expectations by which a

society guides the behavior of its members.
i. Mores
ii. Laws
iii. Folkways
iv. Rituals
• Human make objects, sometimes for practical

reasons, and sometimes for artistic ones. The
form and function of these objects is an
expression of culture and culturally defines
behavior often depends on the presence of
specific objects.
Importance of Culture
A. Importance to the individual
1. Culture distinguishes man from animal.
2. Culture provides solution for complicated situations.
3. Culture provides traditional interpretation to certain situations.
4. Culture shapes personality.
B. Importance to the Group

1. Culture keeps social relationship intact
2. Culture has given a new vision to the individual.
3. Culture creates new needs.
Cultural Communication and its
Environment
A. Multicultural refers to a society that contains several cultural or ethnic groups.
People live alongside one another, but each cultural group does not necessarily have
engaging interactions with each other.
B. Intercultural describes communities in which there is a deep understanding and
respect for all cultures. Intercultural communication focuses on the mutual exchange
of ideas and cultural norms and the development of deep relationships. In an
intercultural society, no one is left unchanged because everyone learns from one
another and grows together.
C. Cross-cultural deals with the comparison of different cultures. In cross-cultural
communication, differences are understood and acknowledged, and can bring about
individual change, but not collective transformations. In cross-cultural societies, one
culture is often considered “the norm” and all other cultures are compared or
contrasted to the dominant culture.
Recognizing and Managing Diversity in
Multicultural Education
Multicultural Education as a field of study is designed to increase educational equity for
all students. It is a progressive approach for transforming education that holistically
critiques and responds to discriminatory policies and practices in education.
Goals of multicultural Education

1. Help students to develop the knowledge attitudes and skills to participate in a
democratic and free society.
2. Promote freedom, abilities, and skills to cross ethnic and cultural boundaries
3. Provide students with the skills to participate in social action to make the nation
more democratic and freer
Four Approaches of Multicultural Education
1. The Contributions approach – this approach reflects the least amount of involvement
in multicultural education approaches. Selecting books and activities that celebrate
holidays, heroes, and special events from various cultures.
2. The additive Approach

In this approach content, concepts themes, and perspectives area added to the
curriculum without changing its basic structure. This involves incorporating literature
by and about people from diverse cultures into the mainstream curriculum without
changing the curriculum.
3. The Transformation Approach

This approach actually changes the structure of the curriculum. This encourages
students to view concepts, issues, themes, and problems from several ethnic
perspectives and points of view.
Four Approaches of Multicultural Education
4. The Social Action Approach

Transformation approach plus activities for social change. Students are not only
instructed to understand and question social issues, but to also do something about
important about it.
Tips and Good Practice for Successful
Multicultural Communication
1. Engage in positive interactions with students
2. Use Appropriate Modes of Address
3. Eliminate Classroom Incivilities
4. Encourage open and Inclusive Classroom
Discussion

Intercultural Communication

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Intercultural Communication

• Something what we learned includes a group’s

• Language - it forms the core of all culture. When

• Symbols - forms the backbone of symbolic

• Values – defined as standard of desirability,

• Accounts – how people use a common language

• Norms – are rules and expectations by which a

• Human make objects, sometimes for practical

B. Importance to the Group

Goals of multicultural Education

2. The additive Approach

3. The Transformation Approach

4. The Social Action Approach

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