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    Imc Crisis Management

    Uploaded by

    Aakash
    The PPT talks about different Crisis Management ways in the field of integrated marketing communication

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    © All Rights Reserved
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    Imc Crisis Management

    Uploaded by

    Aakash
    290 views8 pages
    The PPT talks about different Crisis Management ways in the field of integrated marketing communication

    Original Title

    Imc Crisis management

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    © © All Rights Reserved

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    The PPT talks about different Crisis Management ways in the field of integrated marketing communication

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    290 views8 pages

    Imc Crisis Management

    Uploaded by

    Aakash
    The PPT talks about different Crisis Management ways in the field of integrated marketing communication

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 8

    CRISIS MANAGEMENT PROCESS

    (AS DISCUSSED IN CLASS)

    Anticipate
    & Plan Organize
    Implement Control Plan
    Resources

    Strategy for Have a Take Care of


    Various Spokesperson & Hurdles (Example
    Closing the Loop
    Stakeholders & Focus on Org of Distribution of
    Issues Structure Batteries in Nokia)
    CRISIS UPSTREAM: CRISIS HITS THE ENTIRE
    INDUSTRY
    Upstream Issues Extent
    -- Product
    -- Company
    -- Industry

    Pre-emptive & Reactive Strategies


    -- Pre-emptive is stocking the situation Before Crisis
    -- Reactive is During or After Crisis
    TEN RULES OF CRISIS MANAGEMENT
    1. Respect the role of the media. The media are not the enemy; they have
    direct access to the audiences you need to reach. Rather than avoiding
    media, use them as a conduit to communicate key messages. Prepare a
    statement that includes the confirmed facts; communicate what the
    company is doing and provide background information.

    2. Communicate, communicate, communicate. The first rule of crisis


    management is to communicate. Early hours are critical and they set the
    tone for the duration of the crisis. The media’s first questions are likely
    to be simple and predictable:

    What happened?
    Where?
    When did you know of the problem?
    What are you doing about it?
    Who’s to blame?
    Were there warning signs?
    How will life or property be protected or compensated?
    Be as forthright as possible; tell what you know and when you became
    aware of it; explain who is involved and what is being done to fix the
    situation. Be sure to correct misinformation promptly when it emerges.
    TEN RULES OF CRISIS MANAGEMENT

    3. Take responsibility. One of the more controversial tenets of crisis management


    is that someone involved in a crisis must be prepared to empathize, even
    publicly apologize, for the events that have transpired. This is different from
    accepting blame. Taking responsibility means communicating what an
    organization is doing to remedy a situation that the media and the public have
    determined involve that organization in some way.
    4. Centralize information. A company needs to move quickly to gain control over
    information and the resolution of the crisis. Ensure that appropriate levels of
    management are updated with information from a wide variety of sources
    (media coverage, analyst comments, competitive intelligence, managers’ first-
    hand reports, etc.).
    5. Establish a crisis team. Create and train the crisis team before a crisis strikes,
    and establish a situation room. During a crisis, when everyone goes into
    action, be sure the team has access to the highest levels of management.

    6. “Plan for the worst; hope for the best.” Assume the worst-case scenario.
    Develop contingencies for the hours and days ahead, forecast possible
    consequences and determine plans of action.
    TEN RULES OF CRISIS MANAGEMENT
    7 Communicate with employees. Remember that employees are
    your front-line “ambassadors” in a crisis. Be sure they are
    aware of what the company is doing to deal with the situation.
    8. Third parties. Use third parties to speak on your behalf. Third
    parties act as character witnesses and often carry more
    credibility than the organization at the centre of a crisis.
    9. Use research to determine responses. Polling, market
    research and focus groups provide essential insight into the
    magnitude of a crisis and public attitudes about where hidden
    issues may lie. Monitor the Internet, chat rooms and blogs.
    10. Create a website – If circumstances warrant, create a
    website to give quick, up-to-the-minute information and get
    the company’s story out.
    STRATEGIES FOR DEALING WITH CRISIS

    DROWNING

    ARROGANT
    ACCEPTING
    /POLITE

    SILENCE

    DENIAL OR
    BLAME

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