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    Intergrated Marketing Communication of Cadbury

    Uploaded by

    Vittanth Sharma
    - Cadbury is a 196-year-old British confectionery company founded in Birmingham, England in 1824 and currently headquartered in Uxbridge, London. - Cadbury uses a variety of marketing communication methods including advertising, sales promotions, public relations, social media, billboards and commercials to build its long-term brand image and focus on the taste of its chocolate. - The brand's overall message to consumers is that Cadbury provides a taste that connects with consumers and gives them a special feeling of love.

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    Intergrated Marketing Communication of Cadbury

    Uploaded by

    Vittanth Sharma
    169 views16 pages
    - Cadbury is a 196-year-old British confectionery company founded in Birmingham, England in 1824 and currently headquartered in Uxbridge, London. - Cadbury uses a variety of marketing communication methods including advertising, sales promotions, public relations, social media, billboards and commercials to build its long-term brand image and focus on the taste of its chocolate. - The brand's overall message to consumers is that Cadbury provides a taste that connects with consumers and gives them a special feeling of love.

    Original Description:

    Intergrated Marketing Communication of Cadbury showing various advertising techniques.

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    - Cadbury is a 196-year-old British confectionery company founded in Birmingham, England in 1824 and currently headquartered in Uxbridge, London. - Cadbury uses a variety of marketing communication methods including advertising, sales promotions, public relations, social media, billboards and commercials to build its long-term brand image and focus on the taste of its chocolate. - The brand's overall message to consumers is that Cadbury provides a taste that connects with consumers and gives them a special feeling of love.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    169 views16 pages

    Intergrated Marketing Communication of Cadbury

    Uploaded by

    Vittanth Sharma
    - Cadbury is a 196-year-old British confectionery company founded in Birmingham, England in 1824 and currently headquartered in Uxbridge, London. - Cadbury uses a variety of marketing communication methods including advertising, sales promotions, public relations, social media, billboards and commercials to build its long-term brand image and focus on the taste of its chocolate. - The brand's overall message to consumers is that Cadbury provides a taste that connects with consumers and gives them a special feeling of love.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    You are on page 1of 16

    Submitted by – Vittanth Sharma 181

    Industry Confectionery
    Founded Birmingham, Warwickshire, England 1824
    (196 years ago)
    Founder John Cadbury
    Headquarters Uxbridge, London, England
    Key people Irene Rosenfeld, (Chairman)
    Dirk Van de Put, (CEO)
    Products of CADBURY
    • Advertising
    • Sales Promotion
    • Public Relations

    MARKETING
    COMMUNICATION MIX OF
    CADBURY
    • It is used to build the long term image of the prodyuct.
    • Television is the primary medium of their commutation.
    • Cadbury also advertise through magazines, radio,
    promotions, online, etc.
    • The taste of Cadbury’s chocolate is the focus of its
    advertising.

    Advertising
    • They draw a sales promotion to draw a stronger and
    quicker response from the buyer.
    • It can be used for short run effects to dramatize product
    offers.
    • It encourages customers to purchase through promotion
    to get extra benefits from the brand.

    Sales Promotion
    • Cadbury are committed to a strategy of “growing
    community value around the world”.
    • Focusing on investments in areas of education and
    enterprise.
    • Some of the major events and projects in which Cadbury
    invests are related to students only.

    Public Relations
    • Social Media
    • Billboards
    • Commercials
    They used some phrases which built up connectivity with
    customers, like,
    Kuch khaas hai zindagi me, Shubh araamb, Pappu pass ho
    gya, kiss me, Kuch meetha ho jaaye, etc

    How does this brand


    advertise it's products ?
    Cadbury’s overall message to the consumers is that, they
    provide the taste which connects to the consumer and give
    them a special feeling of love.

    What appears to be the


    brand's overall message to
    its consumers?
    Cadbury never focused on any specific targets. Their target
    were those people who used to have chocolates and loved
    them.
    With this, Cadbury targeted each segment in their
    advertisements where in some they attracted youth and in
    some, they attracted old customers.

    Who do the ads seem to be


    targeting?
    • Mars
    • Hershey’s
    • Nestle
    • Kraft Foods
    • Ferrero
    • Dove
    • Kinder

    Who are the brand's


    competitors?
    Parent company of Cadbury is -

    What company owns this


    brand?
    • Mars - Mars Family
    • Hershey’s - Hershey Trust Company
    • Nestle - Henri Nestle
    • Kraft Foods - Kraft Heinz Company
    • Ferrero - Ferrero Internatioanal S.A
    • Dove - Mars, Incorporated
    • Kinder - Ferrero

    What companies own the


    brand's competitors?
    • If I were to take on advertising for this company, I would
    keep the same advertising because they are doing it at
    their best and they are being loved a lot.
    • They should come up with more attractive phrases so that
    consumers can have more such phrases to use on regular
    basis.

    If you were to take on advertising for


    this company, what would you do
    differently? What would you keep the
    same?

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