Sales Process

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The key takeaways are the 7 steps in the sales process: prospecting, preparation, approach, presentation, handling objections, closing, and follow-up.

The 7 steps in the sales process are: prospecting, preparation, approach, presentation, handling objections, closing, and follow-up.

The three common approach methods are: premium approach, question approach, and product approach.

Sales Process

BY- SAYYED MANZAR KAZMI


ROLL NO:- 2018-097
The 7-step sales process
1. Prospecting

 The first of the seven steps in the sales process is prospecting.

 In this stage, you find potential customers and determine whether


they have a need for your product or service—and whether they
can afford what you offer.

 Evaluating whether the customers need your product or service and


can afford it is known as qualifying.
2. Preparation

 The second stage has you in preparation for initial contact with a
potential customer, researching the market and collecting all
relevant information regarding your product or service.
3. Approach
 In the approach stage, you make first contact with your client. Sometimes
this is a face-to-face meeting, sometimes it’s over the phone. There are
three common approach methods.

 Premium approach: Presenting your potential client with a gift at the


beginning of your interaction

 Question approach: Asking a question to get the prospect interested

 Product approach: Giving the prospect a sample or a free trial to review


and evaluate your service
4. Presentation

 In the presentation phase, you actively demonstrate how your


product or service meets the needs of your potential customer.
 you should actively listen to your customer’s needs and then act
and react accordingly.
5. Handling objections
 Objections indicate that the sale is progressing and the customer is considering
your product.
 Disguised as objection, is a hint on how he will buy.
 Anticipate objections that are likely to be raised and rehearse the answers.
 I want to think over it
 I will discuss with the decision maker
 Not ready to buy now
 You’re too expensive
6. Closing

 In the closing stage, you get the decision from the client to move
forward
 Depending on your business, you might try one of these three closing
strategies.
 Alternative choice close: Assuming the sale and offering the prospect a
choice, where both options close the sale—for example, “Will you be
paying the whole fee up front or in installments?” or “Will that be cash
or charge?”
 Extra inducement close: Offering something extra to get the prospect
to close, such as a free month of service or a discount
 Standing room only close: Creating urgency by expressing that time is
of the essence—for example, “The price will be going up after this
month”.
7. Follow-up

 Once you have closed the sale, your job is not done.
 The follow-up stage keeps you in contact with customers you have
closed, not only for potential repeat business but for referrals as well.
 Maintaining relationships is key.
Thank You 

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