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    Dior

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    Amthal Aladwani
    Christian Dior was founded in 1946 in Paris and has over 55,000 employees. It is known for women's high fashion and has three main competitors, Chanel, Versace, and Gucci. Dior focuses on popularizing its fragrance, makeup, and skincare segments by appealing to customers seeking a mixture of romanticism, feminism, and modernity through its symbolic representation of absolute perfection. Christian Dior has built a remarkable brand in the fashion industry through creative, high-quality products that appeal to refined, youthful clients.

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    Dior

    Uploaded by

    Amthal Aladwani
    95 views11 pages
    Christian Dior was founded in 1946 in Paris and has over 55,000 employees. It is known for women's high fashion and has three main competitors, Chanel, Versace, and Gucci. Dior focuses on popularizing its fragrance, makeup, and skincare segments by appealing to customers seeking a mixture of romanticism, feminism, and modernity through its symbolic representation of absolute perfection. Christian Dior has built a remarkable brand in the fashion industry through creative, high-quality products that appeal to refined, youthful clients.

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    Christian Dior was founded in 1946 in Paris and has over 55,000 employees. It is known for women's high fashion and has three main competitors, Chanel, Versace, and Gucci. Dior focuses on popularizing its fragrance, makeup, and skincare segments by appealing to customers seeking a mixture of romanticism, feminism, and modernity through its symbolic representation of absolute perfection. Christian Dior has built a remarkable brand in the fashion industry through creative, high-quality products that appeal to refined, youthful clients.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    95 views11 pages

    Dior

    Uploaded by

    Amthal Aladwani
    Christian Dior was founded in 1946 in Paris and has over 55,000 employees. It is known for women's high fashion and has three main competitors, Chanel, Versace, and Gucci. Dior focuses on popularizing its fragrance, makeup, and skincare segments by appealing to customers seeking a mixture of romanticism, feminism, and modernity through its symbolic representation of absolute perfection. Christian Dior has built a remarkable brand in the fashion industry through creative, high-quality products that appeal to refined, youthful clients.

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    © All Rights Reserved
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    Deepthi J Thomas

    History

    • Started In 1946
    • Headquartered in Paris, France
    • 551179 Employees
    • Biggest Hit of today’s fashion world
    • 3 main competitors are Chanel, Versace
    and Gucci
    Dior Marketing Strategy
    Symbol of Absolute Perfection
    • Christian Dior, is going all out to reach its niche target
    market.

    • The company's focus is clearly on popularizing the


    segment (Fragrance, make up and Skin Care)

    • Dior has built its fame on Women’s Fashions.

    • Its target audience is anyone who has an extra ordinarily


    mixture of romanticism, feminism and modernity.
    Fragrance Man
    Dior Homme
    • Loyal to the spirit of the Dior brand, Dior
    Homme blends Tradition and modernity.
    Fragrance Women
    Dior -Make up
    Dior – Skin Care
    Conclusion
    • Christian Dior has engineered a remarkable
    commercial breakthrough based on top
    quality, highly creative products that appeal
    to a youthful, refined clientele.

    • Christian Dior continues to be the


    domination of the Fashion Industry.
    Thank You

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