Eswatini Mission-Statements

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Mission Statements

5645 Asst/Insp B Dlamini


What Is a Vision Statement?

 A vision statement is a document that


states the current and future objectives of
an organization. The vision statement is
intended as a guide to help the
organization make decisions that align
with its philosophy and declared set of
goals. It can be thought of as a roadmap
to where the company wants to be
within a certain timeframe.
What Is the Purpose of a Vision
Statement?
 A vision statement isn’t a pie-in-the-sky
document that collects the shared fantasies
of the organization and then is filed away.
Similar to a mission statement, it’s a living
document that is referred to as a lodestar to
lead a company to its next innovation
Best Practices for Writing a Vision
Statement
 Be Concise: This is not the place to stuff a
document with fluff statements. It should
be simple, easy to read and cut to the
essentials, so that it can be set to memory
and be repeated accurately.
 Be Clear: A good rule of thumb for clarity is
to focus on one primary goal, rather than
trying to fill the document with a scattering
of ideas. One clear objective is also easier to
focus on and achieve.
Cont
 Have a Time Horizon: A time horizon is
simply a fixed point in the future when you
will achieve and evaluate your vision
statement. Define that time.
 Make it Future-Oriented: Again, the
vision statement is not what the company is
presently engaged in but rather a future
objective where the company plans to be.
Cont..
 Be Inspiring: Live up to the title of the
document, and create something that will
rally the troops and be desirable as a goal
for all those involved in the organization.
Examples of Great Vision
Statements
 Nike - “Bring inspiration and innovation to every
athlete* in the world
 McDonald’s - “To be the best quick service
restaurant experience
What is a Mission Statement?
 A mission statement is a declaration of what a
business / organization aspires to be.
 The statement is:
 the business’/organization reason for being,
 a proclamation of why it exists,
 a clarification of who it serves, and an expression
of what it hopes to achieve in the future.
What does a Mission Statement Do?

 A carefully crafted mission statement accurately


describes the business and inspires the people
who contribute to its success.
Mission Statement Characteristics
 Visionary:
 Above all else a mission statement offers a vision of
what a business aspires to be.
 A visionary mission statement helps people
understand what the business is about and how
they can contribute to the achievement of the
vision.
 Mission statements frequently contain wording
such as "to be the best", "the highest quality", and
"in the world".
Mission Statement Characteristics
 Broad
 A company cannot be all things to all people, but a
mission statement should not limit a company's
area of service or expertise too narrowly.
 Especially in today’s fast-paced business world,
customer needs, and customers, can change
rapidly.
 A mission statement should be broad enough to
allow the company to meet those needs without
annual revisions of the statement.
Mission Statement Characteristics
 Realistic
 The broad vision needs to be tempered with
realism, to be both practical and workable.
 Mission statements that include everything or over
promise will not give a clear indication of what the
business is about.
 A lofty, unrealistic mission statement will not have
great credibility.
 Instead the best statements are direct and powerful.
Mission Statement Characteristics
 Motivational
 The statement should be written in such a way
that it inspires commitment among employees,
customers, partners, and funding agencies about
what this company will do or produce.
 Some organizations emphasize the inspirational
value of their mission statement above all else,
using it to express the company's philosophy and
values.
Mission Statement Characteristics
 Short and concise
 The mission statement should be no longer than 25
words.
 Some consultants recommend that the mission
statement be short enough that an employee can
easily remember it and readily repeat it.
 Similarly, management guru Peter Drucker
suggests it should be able to fit on a t-shirt.
Mission Statement Characteristics
 Easily understood
 The statement should use plain language that is
convincing and easy to understand.
 For example, a technology company's mission
statement should not include jargon or technology
concepts that are unfamiliar to people outside the
area.
 Consider using the "grandmother test" on your
mission statement -- would your grandmother
understand what your company is about if she read
your mission statement?
Mission Statement Examples

 The mission of Chicago Children's Museum is to


activate the intellectual and creative potential of
children by being a catalyst for the process of
learning.
Mission Statement Examples

 "McDonald's vision is to be the world's best quick


service restaurant experience. Being the best
means providing outstanding quality, service,
cleanliness, and value, so that we make every
customer in every restaurant smile."
Mission Statement Examples

 "Our mission is to be the consumer's first choice


for food, delivering products of outstanding
quality and great service at a competitive cost
through working faster, simpler, and together.“
J. Sainsbury
Mission Statement Examples

 "Our mission is to inform, inspire, and empower


people and organizations to be their best -- both
personally and professionally.”
Success Networks
Mission Statement Examples

 "We will market the most appealing and widely


worn casual clothing in the world. We will clothe
the world."
Levi-Strauss
Core Values
 Values are enduring, passionate, and
distinctive core beliefs. They’re guiding
principles that never change. Values are
deeply held convictions, priorities, and
underlying assumptions that influence your
attitudes and behaviors.
Examples of Core values
 Alignment and accountability: We accept
responsibility for our actions. We make and
support business decisions through experience
and good judgment.
 Customer Service Excellence: We are dedicated to
satisfying customer needs and honoring
commitments that we have made to them.
 Teamwork: Our team is supportive of each other’s
efforts, loyal to one another, and care for each
other both personally and professionally.
Cont..
 Community and environment: We strive to
help and improve the communities where
we work and live. We are concerned about
the environment and promote the use of
recyclable products and renewable energy.
 Integrity: We act with honesty and
integrity, not compromising the truth
THE END…..

THANK
YOU !!!!!

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