Advertising Agencies

1. Ogilvy & Mather

• Ogilvy & Mather is a New York City-based advertising, marketing,

and public relations agency. It started as a London advertising agency
founded in 1850 by Edmund Mather, which in 1964 became known
as Ogilvy & Mather after merging with a New York City agency that
was founded in 1948 by David Ogilvy. It is part of the WPP Group,
which is by revenue one of the largest marketing and
communications companies in the world.
• Clients: Amazon, Coca-Cola, IBM Cloud, Perrier, Dove,
American Express
• Website: www.ogilvy.com
2. Mullen (We are different kind of beast)

• Mullen is the best American advertising agency around and was

founded in 1970 by Jim Mullen in Boston.
• Because of its capability of early adaptation of social media,
• It has been successful in landing the “most influential” client in the
century. It is excellent in content creation, brand planning, user
experience designing, performance analytics and studying the
influence of digital and technology production. It is the third best
agency in the country. Mullen is one of the top 10 innovative
marketing and advertising companies.
• It is 2017 global creative PR agency of the year and
MullenLowe Mediahub partnered with Netflix on two
incredible campaigns, ‘Earn Your Power’ and
‘Unblockable ads,’ both of which have been recognized
as two of Adweek’s Best Media Plans for 2017.
• Clients: Google as well as others like JetBlue, Zappos,
Acura , century, 4Seasons, ask.com.
• Notable Campaigns: Monster.com, super bowl
commercial When I Grow Up
• Website: https://us.mullenlowe.com
3. McCann World group

• McCann (formerly McCann Erickson) is a global advertising agency

network, with offices in 120 countries. McCann is a subsidiary of the
Interpublic Group of Companies, one of the four large holding
companies in the advertising industry.
• McCann Worldgroup is a leading global marketing services company
comprising McCann (advertising), MRM//McCann (digital
marketing/relationship management), Momentum Worldwide (total
brand experience), McCann Health (professional/dtc
communications), CRAFT (global adaptation and production), UM
(media management), Weber Shandwick (public relations),
FutureBrand (consulting/design) and PMK-BNC
(entertainment/brand/popular culture)
• Clients : L’OREAL, TV Doctors of America, MasterCard, Cigna,
Nespresso
• Website: https://www.mccannworldgroup.com/
4. Publicis Groupe

• It was founded in 1926 in France and is owned by Maurice Levy

including Saatchi & Saatchi and Leo Burnett. Recently it took full
control of BBH and acquired a long string of digital specialists
including Digitas, Razorfish, and Sapient.
• In 2016 it split its media networks i.e Starcom MediaVest and Zenith
Optimedia into four separate units. It provides marketing,
communication, and digital transformation services, POS, video
editing etc.
• Clients: Citi, Coca-Cola, Garnier, Rogers, Lobsterd, Vicks,
American Airlines etc.
• Website: http://www.publicisna.com/
5. Dentsu (Japan)

• There is no advertising agency that dominates its home market as

completely as Dentsu of Japan and it is a multinational media and
digital communications who have his office in London(U.K) and was
founded by Jerry Bhulman and it is this agency which controls
around 30% of all that country's mass media advertising.
• Recently its profile outside Asia was not very known but Dentsu
began to change that imbalance with a few carefully selected
acquisitions. Its first big breakthrough came with the purchase of
New York agency McGarry Bowen. That was topped by the bolt of
Ageis which owns the global media networks of Carat and Vizeum.
• Clients: It includes Airtel, Flipkart, Pepsi, Coca-Cola, Bacardi, Red
Bull.
• Website: www.dentsu.com
6. Havas

• It is now controlled by French media group Vivendi and is a

American Advertising agency founded in 1991. It controls
advertising network Havas Worldwide (known as Euro RSCG until
2012) and is the fifth largest communications group in the world, as
well as small collection of other agencies which are known as Arnold
Worldwide. The former flagship of Euro RSCG in Paris has also
established a separate identity under the name BETC.
• Clients: Lacoste, IBM, Air France, The Colombian National Road
Safety Agency
• Website: http://havas.com/
7. Grey Global (Adverting Giant)

• Grey global was founded in 1917 by and has its headquarters are
situated in New York .It was the most innovative company in 2015 as
it has extended its services in advertising, public relations, public
brand development and interactive marketing. It has various
subsidiaries: Grey, G2, GHG, GCI Group, MediaCom Worldwide,
Alliance, GWHIZ, and WING.
• Grey Group Powerhouse :Advil, Canon, Cover Girl, and Proctor &
Gamble
• Website: http://grey.com
8. Droga 5 (Digital Native)

• It is a global advertising agency set up in NewYork in 2006. It works

across all platforms including broadcast, print, digital, social,
experiential and out-of-home. It has been in the top-ranked of 10th
agency of the world.
• Droga5’s Clients include BBC, Blizzard Entertainment, The Coca-
Cola Company, Farfetch, Georgia-Pacific, Google, Heineken,
Hennessy, Johnsonville
• Website: https://droga5.com
9. BBDO

• BBDO is arguably the world's most admired creative network, having

won more industry awards since 2005 than any other. Its roots were
first laid down by George Batten, who was later to provide the first B
in BBDO and has a collection of world prestigious clients. It is
generally among the top tier of agencies in each market in which it
operates and offers a broad range of marketing services in most
countries, sometimes through locally acquired and separately branded
specialist subsidiaries or affiliates.
• It has a presence in 18 countries in Latin America.
• BBDO Clients: Subway, Hot Wheel, Fisher price, Pepsico, HP
• Website: https://bbdo.com/
10. Y and R (Young & Rubicam) - Resist the usual

• It is known as one of the most iconic advertising agency and has its
headquarters situated in New York and was founded by John Orr
Young. It is one of the most ideal company specializing in
advertising, digital and media.
• Young and Rubicam started in 1978 and is a full-service agency
executing both online and off-line advertising and has approximately
200 employees with more than $250 million in annual billings.
• Clients: Sony, Adobe, Burger King, Dell, and Chevron.
• Website: http://www.yr.com/
Top 10 Advertisers In India
1. Hindustan Unilever
2. Amzon
3. P&G
4. Reckitt Benckiser
5. Flipkart
6. Maruti
7. ITC
8. Bharati Airtel
9. Mondelez
10. Godrej Consumer Product Ltd
Leading advertisers in the United States

Advertiser -Ad Spending (Millions)

• 1 General Motors Corp. $3,374.4
• 2 Procter & Gamble 2,540.6
• 3 Ford Motor Co. 2,408.2
• 4 PepsiCo 2,210.4
• 5 Pfizer 2,189.5
• 6 DaimlerChrysler 1,985.3
• 7 AOL Time Warner 1,885.3
• 8 Philip Morris Cos. 1,815.7
• 9 Walt Disney Co. 1,757.3 1
• 0 Johnson & Johnson 1,618.1
• 11 Unilever 1,483.6
• 12 Sears, Roebuck & Co. 1,480.1
•
• 13 Verizon Communications 1,461.6
• 14 Toyota Motor Corp. 1,399.1
• 15 AT&T Corp. 1,371.9
• 16 Sony Corp. 1,310.1
• 17 Viacom 1,282.8
• 18 McDonald’s Corp. 1,194.7
• 19 Diageo 1,180.8
• 20 Sprint Corp. 1,160.1
• 21 Merck & Co. 1,136.6
• 22 Honda Motor Co. 1,102.9
• 23 J.C. Penney Corp. 1,085.7
• 24 U.S. government 1,056.8
• 25 L’Oreal 1,040.7