Scribd Logo
Upload

Welcome to Scribd!

  • 21 views

    Supply Chain and Logistics in Marketing

    Uploaded by

    vibu
    The document discusses supply chain management and its six key components: planning, sourcing, making, delivering, returning, and enabling. It provides details on each component, such as sourcing involving choosing suppliers and managing relationships, and delivering involving coordinating orders and shipments. As an example, it notes that Walmart and Procter & Gamble pioneered supply chain collaboration in the late 1980s by sharing information to reduce costs. In conclusion, the document examines how macroeconomic factors can impact businesses using a PEST analysis.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Supply Chain and Logistics in Marketing

    Uploaded by

    vibu
    21 views10 pages
    The document discusses supply chain management and its six key components: planning, sourcing, making, delivering, returning, and enabling. It provides details on each component, such as sourcing involving choosing suppliers and managing relationships, and delivering involving coordinating orders and shipments. As an example, it notes that Walmart and Procter & Gamble pioneered supply chain collaboration in the late 1980s by sharing information to reduce costs. In conclusion, the document examines how macroeconomic factors can impact businesses using a PEST analysis.

    Original Title

    supply chain and logistics in marketing

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The document discusses supply chain management and its six key components: planning, sourcing, making, delivering, returning, and enabling. It provides details on each component, such as sourcing involving choosing suppliers and managing relationships, and delivering involving coordinating orders and shipments. As an example, it notes that Walmart and Procter & Gamble pioneered supply chain collaboration in the late 1980s by sharing information to reduce costs. In conclusion, the document examines how macroeconomic factors can impact businesses using a PEST analysis.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    21 views10 pages

    Supply Chain and Logistics in Marketing

    Uploaded by

    vibu
    The document discusses supply chain management and its six key components: planning, sourcing, making, delivering, returning, and enabling. It provides details on each component, such as sourcing involving choosing suppliers and managing relationships, and delivering involving coordinating orders and shipments. As an example, it notes that Walmart and Procter & Gamble pioneered supply chain collaboration in the late 1980s by sharing information to reduce costs. In conclusion, the document examines how macroeconomic factors can impact businesses using a PEST analysis.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    You are on page 1of 10

    IMK-MBA(2018-20) BATCH- Business Environment and Ethics

    Supply chain and logistics in marketing

    23/05/2019
    Presented by
    Vibu chandran
    INTRODUCTION

    Supply chain management is the handling of the entire


    production flow of a good or service — starting from the raw
    components all the way to delivering the final product to the consumer.
    6 components of SCM
    1. Planning
    2. Sourcing
    3. Making
    4. Delivering
    5. Returning
    6. Enabling
    Planning—Enterprises need to plan and manage all resources required
    to meet customer demand for their product or service. They also need
    to design their supply chain and then determine which metrics to use in
    order to ensure the supply chain is efficient, effective, delivers value to
    customers, and meets enterprise goals.
    Sourcing
    Companies must choose suppliers to
    provide the goods and services needed to create their product.
    After suppliers are under contract, supply chain managers use a
    variety of processes to monitor and manage supplier
    relationships. Key processes include ordering, receiving,
    managing inventory, and authorizing supplier payments.
    Making
    Supply chain managers coordinate the activities
    required to accept raw materials, manufacture the product, test for
    quality, package for shipping, and schedule for delivery. Most
    enterprises measure quality, production output, and worker
    productivity to ensure the enterprise creates products that meet
    quality standards.
    Delivering
    Often called logistics, this involves coordinating
    customer orders, scheduling delivery, dispatching loads,
    invoicing customers, and receiving payments. It relies on a fleet
    of vehicles to ship product to customers. Many organizations
    outsource large parts of the delivery process to specialist
    organizations, particularly if the product requires special
    handling or is to be delivered to a consumer’s home.
    Returning
    The supplier needs a responsive and flexible network to
    take back defective, excess, or unwanted products. If the produce is
    defective it needs to be reworked or scrapped. If the product is simply
    unwanted or excess it needs to be returned to the warehouse for sale.
    Enabling
    To operate efficiently, the supply chain requires a
    number of support processes to monitor information throughout
    the supply chain and assure compliance with all regulations.
    Enabling processes include finance, HR, IT, facilities, portfolio
    management, product design, sales, and quality assurance.

    Supply chain management examples


    Walmart and Procter & Gamble began to work
    together in the late 1980s and are the classic example of
    supply chain collaboration. Before these two companies began
    working to connect their supply chains, retailers and
    manufacturers shared little information. After Walmart and
    P&G demonstrated that shared information reduced cost, other
    retailers became more willing to consider the possibility.
    Conclusion

    A PEST analysis is a strategic business tool used by organizations to discover,


    evaluate, organize, and track macro-economic factors which can impact on
    their business now and in the future

    You might also like