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    BCG Matrix For Coco Cola

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    kevankansagra
    The Coca Cola Company was established in 1886 and owns 4 of the top 5 non-alcoholic beverage brands globally. It has over 90,500 employees worldwide serving over 1.5 billion beverages per day across its portfolio of over 3,000 products in more than 200 countries. In India, its top-selling brands according to distributors are Thums Up, Sprite, Coke, Maaza, and Fanta. The BCG matrix is used to analyze the Coca Cola Company's brands, with market leaders Coke and Thums Up classified as stars, mid-level brands like Sprite and Fanta as cash cows, and lower-selling brands like Limca and Kinley as dogs.

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    BCG Matrix For Coco Cola

    Uploaded by

    kevankansagra
    775 views21 pages
    The Coca Cola Company was established in 1886 and owns 4 of the top 5 non-alcoholic beverage brands globally. It has over 90,500 employees worldwide serving over 1.5 billion beverages per day across its portfolio of over 3,000 products in more than 200 countries. In India, its top-selling brands according to distributors are Thums Up, Sprite, Coke, Maaza, and Fanta. The BCG matrix is used to analyze the Coca Cola Company's brands, with market leaders Coke and Thums Up classified as stars, mid-level brands like Sprite and Fanta as cash cows, and lower-selling brands like Limca and Kinley as dogs.

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    The Coca Cola Company was established in 1886 and owns 4 of the top 5 non-alcoholic beverage brands globally. It has over 90,500 employees worldwide serving over 1.5 billion beverages per day across its portfolio of over 3,000 products in more than 200 countries. In India, its top-selling brands according to distributors are Thums Up, Sprite, Coke, Maaza, and Fanta. The BCG matrix is used to analyze the Coca Cola Company's brands, with market leaders Coke and Thums Up classified as stars, mid-level brands like Sprite and Fanta as cash cows, and lower-selling brands like Limca and Kinley as dogs.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    775 views21 pages

    BCG Matrix For Coco Cola

    Uploaded by

    kevankansagra
    The Coca Cola Company was established in 1886 and owns 4 of the top 5 non-alcoholic beverage brands globally. It has over 90,500 employees worldwide serving over 1.5 billion beverages per day across its portfolio of over 3,000 products in more than 200 countries. In India, its top-selling brands according to distributors are Thums Up, Sprite, Coke, Maaza, and Fanta. The BCG matrix is used to analyze the Coca Cola Company's brands, with market leaders Coke and Thums Up classified as stars, mid-level brands like Sprite and Fanta as cash cows, and lower-selling brands like Limca and Kinley as dogs.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 21
    At a glance
    Powered by AI
    The key takeaways are that Coca Cola owns 4 of the top 5 non-alcoholic sparkling beverage brands globally and offers over 3000 products across various categories in over 200 countries.

    Coca Cola offers over 3000 products globally including soft drinks, juices, energy drinks, sports drinks, tea, coffee, water and others across over 200 countries.

    The different categories of products offered by Coca Cola include energy drinks, juices and juice drinks, soft drinks, sports drinks, tea and coffee, water and other beverages.

    BCG Matrix of

    The Coca Cola Company.


    The Coca Cola Company
    • Established: 1886
    • Ranking: We own 4 of the world’s top 5
    nonalcoholic sparkling beverage brands: Coca-
    Cola, Diet Coke, Sprite and Fanta.
    • Company Associates: 90,500 worldwide (as of
    December 31, 2007)
    • Operational Reach: 200+ countries
    • Consumer Servings (per day): 1.5 billion.
    The Coca Cola Company

    Did you know that the coca cola


    Company offers more than 3000+
    products in over 200 countries ?
    The Coca Cola Company
    Did you know that the coca cola Company offers more
    than 3000+ products in over 200 countries ?
    • Energy Drinks
    • Juices / Juice Drinks
    • Soft Drinks
    • Sports Drinks
    • Tea and Coffee
    • Water
    • Other
    The Coca Cola Company
    Brands Names of Coca Cola
    In India
    • COCA-COLA
    • THUMS UP
    • SPRITE
    • FANTA
    • LIMCA
    • MINUTE MAID PULPY ORANGE
    • MAAZA
    • KINLEY
    • GEORGIA
    PRODUCT THAT SELL MORE IN MARKET
    ACCORDING TO DISTRIBUTORS
    9
    8
    7
    SELL IN MARKET

    8
    6
    5 6
    4 5
    3
    2 3
    1 2
    1
    0
    THUMS- SPRITE COKE MAAZA FANTA LIMCA
    UP
    PRODUCTS
    The BCG Matrix
    •BCG Matrix i.e. Growth-Share Matrix, Boston Box,
    Boston Matrix, Boston Consulting Group analysis.

    • Created by Bruce Henderson for the Boston Consulting


    Group in 1970 to help corporations with analyzing their
    business units or product lines.

    • This helps the company allocate resources and is used


    as an analytical tool in brand marketing, product
    management, strategic management, and portfolio
    analysis.
    The BCG Matrix
    STARS :- High growth business competing in market where
    they are relatively strong compared with the competition. They
    have a high point shares and are the ideal businesses.

    CASH :- Low-growth business with a relatively high point


    shares. These businesses were stars but now have lost their
    attractiveness.

    QUESTION MARK :- Businesses with low point share but


    which may have a high growth rate. This suggests that they
    have potential but may require huge ever, a competing force
    extraordinary effort in order to grow point share.

    DOGS :- Businesses that have low relative share and low


    expected growth rate. Dogs may generate enough points to
    sustain but they are rarely, if ever, a competing force.
    The BCG Matrix
    The Position Of Coca Cola Brand
    Names In BCG Matrix
    The BCG Matrix
    The BCG Matrix
    The BCG Matrix
    The BCG Matrix
    The BCG Matrix
    The BCG Matrix
    The BCG Matrix
    The BCG Matrix
    The BCG Matrix
    Thank you
    -by Navin Jagwani

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