Digital Marketing

Digital Marketing
 Insimple terms, digital marketing

is the promotion of products or
brands via one or more forms of
electronic media. Digital marketing
is often referred to as online
marketing, internet marketing or
web marketing.
Why Digital
Marketing?
 In digital marketing, a reporting and analytics
engine can be layered within a campaign which
allows the organization or brand to monitor in
real-time how a campaign is performing, such
as what is being viewed, how often, how long,
as well as other actions such as response rates
and purchases made.
 The use of digital marketing in the digital era not only allows
for brands to market their products and services but also
offers online customer support through 24x7 services to make
the customer feel supported and valued.
 The use of social media in digital marketing interaction allows

brands to receive both positive and negative feedback from
their customers as well as determine what media platforms
work well for them.
 Digital marketing provides increased advantage for brands

and businesses. It is now common for consumers to post
feedback online through social media sources, blogs, and
websites about their experience with a product or brand
Web Traffic
Web traffic is the amount of data sent and received by
visitors to a web site.
Web traffic is measured to see the popularity of web sites

and individual pages or sections within a site.
This can be done by viewing the traffic statistics found in the

web server log file, an automatically generated list of all the
pages served.
A hit is generated when any file is served.

The average number of page
views per visitor –
 a high number would indicate that the average
visitors go deep inside the site, possibly
because they like it or find it useful.
Average visit duration

the total length of a user's visit. As a rule the more
time they spend the more they're interested in
your company and are more prone to contact
Average page duration
–
 how long a page is viewed for. The more pages
viewed, the better it is for your company.
Domain classes
 all levels of the IP Addressing information

required to deliver Webpages and content.
Most requested entry
pages
 the entry page is the first page viewed by a

visitor and shows which are the pages most
attracting visitors
What is Social Media?
 All deal with sharing of

information to achieve social
interaction
 Shift from a one-to-many model to a many-to-many
model
 Components
 Web-based platforms
 Can be used to inform, educate and engage customers
ZONES Social Mdia
 Zone 1 is Social Community.

 Zone 2 is Social Publishing.
 Zone 3 is Social Entertainment.
 Zone 4 is Social Commerce.
Zones of Social Media
Social Community Social Publishing

Sharing Editorial
Socializing Commercial
Conversing User-Generated
Social Entertainment
Social Commerce
CRM\Services
Games
Retailing/Sales
Music
Human Resources
Art
Zone 1: Social
Community
 Social communities describe channels of social
media that focus upon relationships and the
common activities people participate in with
others who share the same interest or
identification
 The channels in the social community zone
include social networking sites, message
boards and forums.
Zone 2: Social
Publishing
 Social publishing sites aid in the
dissemination of content to an audience.
The channels of social publishing like
blogs, microsharing sites, media sharing
sites, and social bookmarking and news
sites.
 • Music and audio sharing: Audiofarm and
Soundcloud
 Social bookmarking services (i.e., sharing links
to other sites): Diigo and Digg
 • Video sharing: YouTube, Vimeo, Vine,
and vsnap
 Photo sharing: Flickr, Snapfish, and
Instagram
Zone 3; Social
Entertainment
 The zone of social entertainment
encompasses channels and vehicles that
offer opportunities for play and
enjoyment.
 these include social games and gaining
sites, socially enabled console games,
alternate reality games (ARGs), and
entertainment communities like Spotify.
Zone 4: Social
Commerce
 social commerce refers to the use of social
media to assist in the online buying and
selling of products and services. Social
commerce influences stages of the
consumer decision-making process
 Channels include reviews and ratings (on
review sites or branded e-commerce
sites),
 Social Shopping markets (online malls)
(Produuct, rating reviews ,sharing with
friends)
Social Community Social Publishing
Blogs:- Blogger
Technorati
Twitter Media Sites: Youtube
Facebook Picassa
Linkedin Slide share ,Smug Mug
Google Plus Scribd
Social Entertainment
Social Commerce
Facebook Come2play
Snipi Second lite
Groupon My Space
Living social Zynga
Trip advisior uGame
Payvment
Incorporating Social
Media Into Your
Marketing Strategy
 Are your customers likely to be online?
 Are you ready to handle negativity?
 How will you incorporate this into people’s daily jobs?
 How will you measure the results?
 How long are you willing to give it a try?
 What’s your willingness to experiment, take risks and
adjust your plans?
Goals?
 Increase customer base

 Generate leads
 Drive sales
 Build awareness
 Make money from your content
 Educate customers
 Reach internal communication
Parts of a Social Media Strategy
 Identify your goals

 Identify your target audience
 Create a profile or brand
 Find the social media that’s right for you
 Plan a time frame
 Include Search Engine Optimization (SEO)
 Measure progress toward goals
• Identify Your Target Market

– Who are your customers?
– What characteristics do they have?
– What age group do they come from?
– What are their spending or shopping habits?
– Do they shop online?
– What social media applications are they
using?
• Create a Profile or Brand

– As you create your online profiles.
– Website Domain Name – http://www.nextgenweb.org
• Twitter – http://twitter.com/netxtgenweb
• Facebook – http://facebook.com/pages/nextgenweb.org
• Delicious – http://delicious.com/nextgenweb
• E-mail – janedoe@nextgenweb
• Decide on appropriate social media

applications
– Which ones are your customers using?
– Start with one - Understand it, utilize it effectively
and then expand your online presence
– Write good and appropriate content
– Build relationships; listen and engage
with your followers
• Plan the time frame

– Map out a schedule
for updating content
– This should be
accomplished on a
regular basis
– Follow the schedule
Media Into Your
Marketing Strategy
• Include Search Engine Optimization (SEO)

– Focus on Good Phrases
– Avoid “Vanity” keywords
– Use Google’s AdWords
Keyword Tool
– Remember the value of repetition
– Guide your content strategy
Media Into Your
Marketing Strategy
• Develop a content strategy plan

– Content should be both useful and usable by customers
– Develop a plan for creating this type of content
– Develop a plan for getting the content published
• Not as easy as it sounds
• Publishing or uploading content takes a dedicate effort on your part
Media Into Your
Marketing Strategy
• Measure progress toward goals

– Did we learn something about our customers that we didn’t know before?
– Did our customers learn something about us?
– Were we able to engage our customers in new conversations?
Incorporating Social Media
Into Your Marketing
Strategy
 Social networks  Online Communities

 Blogs  Multimedia sharing
 Microblogging  Social bookmarking
 Wikis
 RSS readers
 Podcasts
 GEO tracking
 Recommendations and
 Forums
reviews
Media Into Your
Marketing Strategy
The conversations are happening
Are you ready?
Are you willing to listen?

Digital Marketing

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What are the different zones of social media?

What are the different zones of social media?

What are the parts of a social media strategy?

What are the parts of a social media strategy?

Digital Marketing

 Insimple terms, digital marketing

 The use of social media in digital marketing interaction allows

 Digital marketing provides increased advantage for brands

Web traffic is measured to see the popularity of web sites

This can be done by viewing the traffic statistics found in the

A hit is generated when any file is served.

Average visit duration

 all levels of the IP Addressing information

 the entry page is the first page viewed by a

 All deal with sharing of

 Zone 1 is Social Community.

Social Community Social Publishing

 Increase customer base

 Identify your goals

• Identify Your Target Market

• Create a Profile or Brand

• Decide on appropriate social media

• Plan the time frame

• Include Search Engine Optimization (SEO)

• Develop a content strategy plan

• Measure progress toward goals

 Social networks  Online Communities

Are you ready?

Are you willing to listen?

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