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Tata Steel

Tata Steel has a long history of corporate social responsibility initiatives dating back over a century. As Tata Steel works to become an EVA positive company under their "Vision 2007", there is a need to balance these CSR activities with the new business goals. Past CSR efforts like developing the model city of Jamshedpur and programs for employees helped Tata Steel attract investment and gain a positive reputation. Moving forward, recommendations include reviewing CSR through both a social and business impact lens, partnering with NGOs, involving government, and focusing CSR and business innovation efforts on socio-economic problems. Proposed solutions like renewable energy installations and improved waste water management could help balance CSR activities with the goal of becoming an EVA positive

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Akshita Kapoor
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775 views13 pages

Tata Steel

Tata Steel has a long history of corporate social responsibility initiatives dating back over a century. As Tata Steel works to become an EVA positive company under their "Vision 2007", there is a need to balance these CSR activities with the new business goals. Past CSR efforts like developing the model city of Jamshedpur and programs for employees helped Tata Steel attract investment and gain a positive reputation. Moving forward, recommendations include reviewing CSR through both a social and business impact lens, partnering with NGOs, involving government, and focusing CSR and business innovation efforts on socio-economic problems. Proposed solutions like renewable energy installations and improved waste water management could help balance CSR activities with the goal of becoming an EVA positive

Uploaded by

Akshita Kapoor
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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TATA STEEL

A Century of Corporate
Social Responsibility
Group Number : 3
Akshita Kapoor IGTCPG28MU007
Shivkumar Agarwal IGTCPG28MU081
Shreya Shah IGTCPG28MU082
Yashashree Borse IGTCPG28MU103
Presentation Flow
Sr. No. Topic Page No.
1 Outline of the case study 3
2 Timeline of Tata Steel 4
3 Problem Statement 5
4 Implications of Past to Future 6
5 Benefits of CSR to Tata 8
6 Recommendations & Suggestions 9

2
Outline of the Case Study
• Tata Steel has undertaken CSR initiatives that are unparalleled in its sector
• The company introduced various labor welfare schemes like Free Medical
Aid, Worker’s Provident Fund Scheme and also social schemes like
educational and Medical services
• In order to make it an investor attractive area of business, Tata Steel launched
“Vision 2007” the main focus of which was to be an EVA+ company while
continuing to contribute towards the CSR activities at the current rate
• However, an imbalance between the CSR activities and the new mission of
the company has been identified as a problem statement
• This threatens TATA’s image of community centric CSR sponsor.

3
4
“ Problem Statement

“ To bring a balance between the CSR


Activities of TATA Steel and their vision
to become an EVA positive company ”
Implications of
Past to Present
Past Present
• 19th Century : Building of the Tata • As a result of the CSR initiatives
City – Jamshedpur, a well planned and undertaken, Tata Steel spent 43% more
equipped city built considering the on the CSR activities than their
environmental perspectives operational expenses in the year 2018-19
• Town Division of Tata Steel developed • Nearly 90% of the CSR activities of
Education, Medical facilities, TATA Steel are community centric than
Recreational Grounds etc profit centric
• First ones to introduce the Pension
Fund & Workers Fund, 8 Hour work
shift
• Founded Indian Institute of sciences,
undertook projects for education
CSR Benefits to Tata
• Tata’s initiatives for employees in the 20th century like 8-hour work shift, Provident
fund scheme, Pension Fund scheme prevented significant production loss as
compared to their competitors.
• Opening up pharmacies in the plant reduced employee absenteeism, thereby
increasing efficiency.
• Only Tata steel mines were spared during nationalization of coal sector due to their
employee centric policies under CSR initiatives.
• Tata’s attitude towards CSR attracted PPP (Private Public Partnership) in this field.
• Environmental Management System implementations has won numerous accolades
for TATA Steel.
• Tata’s culture of social responsibility towards the environment gave them a positive
brand value in the international market.
Recommendations
• CSR Activity review should also focus on the Business impacts along
with the Social Impacts.
• NGOs should be encouraged to act as the part of the TATA Steel’s CSR
projects.
• Governments should be involved for targeting the socio-economic
problems in which TATA Steel can help.
• Innovation should be the centre point of TATA Steel’s CSR strategy
focusing both on CSR and Non-CSR plans

9
Suggestions for
Balancing
EVA & CSR
Installation of Renewable Energy
Resources
• Solar power and windmills near
the residential complexes of Tata
Nagar
• Replacing the factory roofs with
solar panels.

Implications :
• This will reduce their
dependency on external
electricity which is high priced
11
Waste Water Management
• Collecting all the sewers of
Jamshedpur to TATA’s own
waste water treatment unit
• Distributing the treated water for
non-potable uses.

Implications :
• This will help them reduce the
operational expenditure incurred
on water for varied purposes

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