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    Introduction T o Information Technology: By: Rajiv Raman Parajuli

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    This document provides an introduction to information technology and metadata. It discusses how marketers use metadata like time stamps to understand when their target audience is online. It provides examples of descriptive and structural metadata for images. Finally, it outlines different types of data models, including high-level conceptual models, representation models, and low-level physical models that describe how data is stored.

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    Introduction T o Information Technology: By: Rajiv Raman Parajuli

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    rajivparaj raman
    66 views9 pages
    This document provides an introduction to information technology and metadata. It discusses how marketers use metadata like time stamps to understand when their target audience is online. It provides examples of descriptive and structural metadata for images. Finally, it outlines different types of data models, including high-level conceptual models, representation models, and low-level physical models that describe how data is stored.

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    This document provides an introduction to information technology and metadata. It discusses how marketers use metadata like time stamps to understand when their target audience is online. It provides examples of descriptive and structural metadata for images. Finally, it outlines different types of data models, including high-level conceptual models, representation models, and low-level physical models that describe how data is stored.

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    Download as pptx, pdf, or txt
    66 views9 pages

    Introduction T o Information Technology: By: Rajiv Raman Parajuli

    Uploaded by

    rajivparaj raman
    This document provides an introduction to information technology and metadata. It discusses how marketers use metadata like time stamps to understand when their target audience is online. It provides examples of descriptive and structural metadata for images. Finally, it outlines different types of data models, including high-level conceptual models, representation models, and low-level physical models that describe how data is stored.

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    You are on page 1of 9

    Introduction t

    o Information
    Technology
    CSC109
    2020
    By: Rajiv Raman Parajuli

    04/03/2020 1
    Metadata

    04/03/2020 2
    Have you heard the term data of a data ?
    Data that can be taken from an individual piece of content.
    Extraction of understandable and manageable information
    Lets see email as an example:

    04/03/2020 3
     How marketers use metadata? 

    Take the Example of Blog site

    Take the example Tweets.


    A marketer can look at
    tweets sent by their target
    audience and see that the
    majority of the tweets have
    times stamped after 5:00
    pm. The marketer can then
    conclude that the best time
    to reach their target
    audience on Twitter may be
    after 5:00 pm.

    04/03/2020 4
    Metadata

    Descriptive Structural

    used to add additional define the structure of


    detail to a unique piece how many pieces of
    of data related data are stored.
    04/03/2020 5
    NY; Pokhara;
    2 pm 4 pm Xi’an;
    Expo: 2 sec Expo: 4 sec 11 pm
    F 2.5 F 1.0 Expo: 1 sec
    F 3.5

    Structural Metadata of these three pictures is


    Location Time Exposure Focal Length
    New York 2 pm 2 sec F 2.5
    Pokhara 4 pm 4 sec F 1.0
    Xi’an 11 am 1 sec F 3.5

    04/03/2020 6
    Under Data Models

    • High level or conceptual Data Model,


     Data Requirements formats (Entity, Attributes & Rela
    Relationship)
    tionship)
     E-R Model (Entity-Relationship Model)

    • Representation or implementation Data Model, &


    • Low level or physical Data Model

    04/03/2020 7
    Representation or Implem
    entation Data Model

    04/03/2020 8
    Low-Level or
    Physical Data Model
    internal storage structures,
    access mechanism
    the organization of database files.
    Example:
    Physical data model describes how a record (e.g., customer) is stored. S
    equential files, direct files, and indexed sequential files are the different
    types of file organizations at the physical level.

    04/03/2020 9

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