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    Origin and Evolution of Zara: Expansion - Offshore Production Shakeout Continues

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    Sunil Swain
    Zara began as a small store called Xorba in 1963 in Spain founded by Amancio Ortega which later became known as Zara. By the 1970s, Zara had expanded to 82 stores in Spain and opened its first international stores in Portugal and Paris. In the 1980s and 1990s, Zara continued aggressive global expansion opening stores in the United States, Asia, and other parts of Europe. Currently, Zara is managed by Inditex which operates over 3000 stores in 96 countries with an annual revenue of 18.4 billion U.S. dollars releasing 20 new clothing collections per year.

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    Origin and Evolution of Zara: Expansion - Offshore Production Shakeout Continues

    Uploaded by

    Sunil Swain
    30 views1 page
    Zara began as a small store called Xorba in 1963 in Spain founded by Amancio Ortega which later became known as Zara. By the 1970s, Zara had expanded to 82 stores in Spain and opened its first international stores in Portugal and Paris. In the 1980s and 1990s, Zara continued aggressive global expansion opening stores in the United States, Asia, and other parts of Europe. Currently, Zara is managed by Inditex which operates over 3000 stores in 96 countries with an annual revenue of 18.4 billion U.S. dollars releasing 20 new clothing collections per year.

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    Origin_Evolution_of_Zara.pptx

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    Zara began as a small store called Xorba in 1963 in Spain founded by Amancio Ortega which later became known as Zara. By the 1970s, Zara had expanded to 82 stores in Spain and opened its first international stores in Portugal and Paris. In the 1980s and 1990s, Zara continued aggressive global expansion opening stores in the United States, Asia, and other parts of Europe. Currently, Zara is managed by Inditex which operates over 3000 stores in 96 countries with an annual revenue of 18.4 billion U.S. dollars releasing 20 new clothing collections per year.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    30 views1 page

    Origin and Evolution of Zara: Expansion - Offshore Production Shakeout Continues

    Uploaded by

    Sunil Swain
    Zara began as a small store called Xorba in 1963 in Spain founded by Amancio Ortega which later became known as Zara. By the 1970s, Zara had expanded to 82 stores in Spain and opened its first international stores in Portugal and Paris. In the 1980s and 1990s, Zara continued aggressive global expansion opening stores in the United States, Asia, and other parts of Europe. Currently, Zara is managed by Inditex which operates over 3000 stores in 96 countries with an annual revenue of 18.4 billion U.S. dollars releasing 20 new clothing collections per year.

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    ORIGIN AND 1

    EVOLUTION OF
    1 ZARA EXPANSION |
    3 5 6
    OFFSHORE
    EXPANSION | PRODUCTION SHAKEOUT
    INDITEX GROWTH PHASE Inditex now operated over
    CONTINUES
    82 stores in Spain along 1200 stores in over 35
    Amancio Ortega Online Stores were opened
    with the establishment of countries on three
    established his own in the US, Russia and
    International stores in continents under 6 fascia.
    housecoat manufacturing Canada in 2013, Mexico,
    Portugal, Paris. Zara however depended
    business Romania and South Korea
    New design, manufacturing largely on local Spanish
    sourcing. Plans to shift in 2014 followed by India in
    and distribution process

    2010’s
    more production 2017
    that could reduce lead

    1963

    2000
    1989
    times and react to new offshore
    trends quickly (instant
    fashion)

    1990’s

    2020
    1975

    2010
    ZARA | EXPANSION|
    EMBRYONIC PHASE SHAKEOUT CURRENT STATUS
    GLOBAL MARKETS They pushed their stock Manages 20 clothing
    Ten years after setting up Aggressive expansion was online in the year 2010 in collections a year with a
    his own factory Ortega with followed as they entered Spain, the UK, Portugal, brand value of 18.4 billion
    Rosalia Mera started a United States of America. Italy, Germany, France, U.S. dollars with nearly
    small store called Xorba, Inditex added Pull & Bear, Austria, Belgium, Ireland, over 3000 stores in 96
    which later got renamed as Massimo Dutti, Bershika, Netherlands, Luxembourg countries
    Zaara Stardivarius to its retail
    Its first store featured low line.
    priced lookalike products of
    popular and higher end
    clothing and fashioin. 2 4 6 7

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