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Unit 2: Ethics and Business Research

This document discusses ethics in business research. It outlines the key ethical issues that can arise from the different parties involved in research - the sponsoring organization, the researchers, and the respondents. For research sponsors, researchers need to educate them on the research purpose and avoid distortion of results. Researchers must obtain proper consent from participants and protect their privacy and sensitivity of data. Some ethical issues for respondents include obtaining consent without full disclosure, exposing them to stress, or invading their privacy during data collection. Maintaining respondent anonymity and confidentiality of data is also important.

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72 views10 pages

Unit 2: Ethics and Business Research

This document discusses ethics in business research. It outlines the key ethical issues that can arise from the different parties involved in research - the sponsoring organization, the researchers, and the respondents. For research sponsors, researchers need to educate them on the research purpose and avoid distortion of results. Researchers must obtain proper consent from participants and protect their privacy and sensitivity of data. Some ethical issues for respondents include obtaining consent without full disclosure, exposing them to stress, or invading their privacy during data collection. Maintaining respondent anonymity and confidentiality of data is also important.

Uploaded by

mba department
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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UNIT

2
ETHICS AND BUSINESS
RESEARCH

DR.THULASI KRISHNA. K, PH.D.


DEPARTMENT OF MANAGEMENT
STUDIES MITS – MADANAPALLE,A.P.
INTRODUCTIO
N
• Ethics in business research refers to
a code of conduct or expected
societal norm of behaviour while
conducting research.
• Ethical conduct applies to the
organization and the members that
sponsor the research, the
researchers who undertake the
research, and the respondents who
provide them with the necessary
data.
• Ethics in Research Sponsor --Researcher--
Research Respondents
ETHICS IN
RESEARCH
• Ethical Issues of
Research
Sponsorship
• Ethical Issues of
Researchers
• Ethical Issues
relating to the
Respondents/subject
s
ETHICAL ISSUES OF RESEARCH
SPONSORSHIP

Sometimes researchers will be asked


by sponsors to participate in unethical behavior.
To avoid coercion by sponsor the researcher should:

• Educate sponsor to the purpose of research


• Explain researcher’s role
• Explain how distortion (misrepresentation) of the truth
leads to future
problems
ETHICAL ISSUES OF
RESEARCHERS

 Researchers need to be aware of having the


responsibility to secure the actual
permission and interests of all those involved in the study.

 They should not misuse any of the information discovered, and there
should be a certain moral responsibility maintained towards the
participants.

 There is a duty to protect the rights of people in the study as well as


their privacy and sensitivity.
ETHICAL ISSUES RELATING TO THE
RESPONDENTS/SUBJECTS

The major categories of ethical issues relating to the research


subjects are:

• Sometimes, people are made to participate in a


research project without their knowledge of
consent.

• the consent of the respondents is obtained


without informing them of the purpose of
the research.
• the researcher may find it necessary to give incorrect
information about the proposed research to potential
subjects to manipulate their perceptions and behaviour.

• In studies relating to human values, the social scientists


may create opportunities for research subjects to lie, steal
or cheat.
• Another questionable/non-ethical practice is to expose participants to
physical or mental
stress with a view to studying their reactions.

• Some researchers may dig out information from respondents on private


or personal matters such as marital life or religious faith etc., by
employing techniques of participant observation, in depth interviews
which amount to invasion of privacy.

• Finally, there is the ethical issue relating to the obligation of maintaining


the anonymity of the research respondents and keeping research data
in confidence.
• Thank
You

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