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Maxis Presentation

Maxis Communications Bhd is a major mobile service provider in Malaysia, launched in 1995. It is majority owned by Dato Ananda Krishnan. Maxis has achieved several awards and recognition, including honors for entrepreneurship and being a top graduate employer. Its vision is to bring future technologies to enrich customers' lives simply and creatively. It aims to remain the premier integrated communications provider in Malaysia. Maxis faces weaknesses in coverage area but also opportunities in new devices and young demographic demanding data. It plans to introduce 5G and improve products, services, and mobile networks.

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496 views20 pages

Maxis Presentation

Maxis Communications Bhd is a major mobile service provider in Malaysia, launched in 1995. It is majority owned by Dato Ananda Krishnan. Maxis has achieved several awards and recognition, including honors for entrepreneurship and being a top graduate employer. Its vision is to bring future technologies to enrich customers' lives simply and creatively. It aims to remain the premier integrated communications provider in Malaysia. Maxis faces weaknesses in coverage area but also opportunities in new devices and young demographic demanding data. It plans to introduce 5G and improve products, services, and mobile networks.

Uploaded by

Miron 6053
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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MAXIS COMMUNICATIONS BHD

INTRODUCTION

 Parent Company : Usaha Tegas Group Holdings Bhd


 First Launched : 1995
 Majority Stake : Dato Ananda Krishnan
 Category : Mobile Service Provider
 Sector : Telecommunication
 Tagline/ Slogan : Simple, Trustworthy, Creative, Brave
 Service segment : voice, messaging, service, data and
Wi-Fi
 Target Group : Individual and businesses
ACHIEVEMENTS

 2nd Top 50 Enterprise Awards Malaysia 2011 HONORARY AWARD


Malaysia Entrepreneurs' Association (Persatuan Usahawan Maju
Malaysia- PUMM
 Malaysia's 100 Leading Graduate Employers 2014 MOST POPULAR
GRADUATE EMPLOYER FINALIST – TELECOMMUNICATIONS
 Putra Brand Awards 2014 - The People's Choice GOLD – MAXIS
Communication Networks
 The Global Telecom Business (GTB) Power 100 A-List Sandip Das,
CEO Maxis Berhad
 12th CCAM Excellence Award 2011Silver Award Best People
Contact Centre
VISION

 To bring the future to the customers’


lives and businesses in a manner that is
simple, personalized and enriching, by
efficiently and creatively harnessing
leading-edge technology and delivering
a brand of service experience that is
reliable and enchanting.
MISSION

Toremain the nation’s


premier integrated
communications service
provider.
SWOT ANALYSIS
STRENGHT
 Increasing
Operational Efficiency helping to
widen returns
 Market
Position helping the company to
implement new strategies
 StrategicAlliances and Partnerships helping
to capture new markets
SWOT ANALYSIS

WEAKNESS
 Restricted Coverage Area and
Market Share due to limited
presence across the world
 Price value was very high
SWOT ANALYSIS
OPPORTUNITIES
 New mobile devices e.g. iPhone (X) demand for broadband
services.
 Selective enterprise opportunities as Maxis build backhaul
capacity mainly for wireless broadband; it can target some of
the lucrative enterprise business using the same backhaul
network
 Young demographics that is data hungry. 32% of the Malaysian
population is under 15 years old, which is a prime target for
broadband services over the next 15 years.
SWOT ANALYSIS

THREATS
 Aggressive broadband promotions by wireless
competitors, including WiMAX players.
 Competitive Pressure causing pressure on
margins
 Rapid Technology Changes needing capital
infusion
PEST ANALYSIS
POLITICAL
 Governance System= The previous governance system in
Malaysia has served its purpose for the long time and it will
not change in the process even though it may throw up leaders
that can lead divergent policy making from the historical norm.
 Changing policies with new government= Studying the current
trends it seems that there can be a transition of government in
Malaysia in next election. Maxis has to prepare for this
eventuality as it will lead to change in governance priorities of
Services sector.
PEST ANALYSIS

POLITICAL
 Taxation policies= Over the last two decades Maxis has
benefitted from lower taxation policies throughout the
western hemisphere. It has resulted in high profits and
increasing spending in the research and development. The
increasing inequality in Malaysia can lead to changes in the
taxation policies. Secondly local governments are also looking
into Communications Services specific taxation policies to
contain the carbon footprint of the Services sector.
PEST ANALYSIS

ECONOMICS
 Inflation rate= The easy liquidity in the market post the
great recession of 2018 will lead to increasing inflation
in the Malaysia economy.
 Skill level of workforce in Malaysia market= The skill
level of human resources in Malaysia is moderate to
high in the Services sector. Maxis can leverage it to not
only improve services in Malaysia but also can leverage
the skilled workforce to create global opportunities.
PEST ANALYSIS
SOCIAL
 Different culture people have problem in
communication. So the customer service of maxis
had solution e.g. Chinese customer will conduct by
Chinese customer service.
 Media that can promote maxis can attract customer
PEST ANALYSIS
TECHNOLOGY
 Technology transfer and licensing issues for Maxis= In the
Services sector there is no strong culture of technology transfer
and companies often are reluctant to transfer or license
technologies for the fear of creating competitors out of
collaborators.
 Latest technology based innovations implemented by
competitors of Maxis= This can provide a good insight into what
the competitors are thinking and where Communications
Services business model future is.
STRATEGIC PLAN

PRODUCT AND SERVICE DEVELOPMENT


 Introduce5G services and Maxis fast tap to
the customers. It become the Malaysia’s 1st
5G collaboration company.
 Give the special price for internet plan such
as fiber nation
 Quality of product and services
STRATEGIC PLAN
CREATING A GREAT PLACE TO WORK

 They offer a highly competitive remuneration package


with attractive salary schemes and a wide range of
benefits. Apart from standard benefits such as annual
leave, medical and insurance coverage, our employees
enjoy special subsidies on Maxis products and services.
 Maxis committed to creating a stimulating and
innovative workplace that will help our employees
develop to their full potential.
STRATEGIC PLAN

DEVELOPMENT IN MOBILE DATA NETWORK


 Maxis has enhanced their products
technologically to keep the Malaysian
telecommunications updated with ever
technological advancement
 Best package mobile data network in Malaysia.
SUGGESTION

 IN
FUTURE MAXIS SHOULD BE
COLABORATE WITH ASTRO SO IT MIGHT
BE EASY FOR CUSTOMERS TO USE BOTH.
 BECAUSETHE 5G TECHNOLOGY IS MOST
FOR VIDEOS THAT CAN BE CUSTOMERS
ADVANCE TO USE.
Conclusion

 Toconclude that above analysis, I will say that the


High Speed Broadband initiative ( HSBB) service
provided by Maxis is basically bring satisfaction to
the customers. Other than that, in the perspective
of doing business, the promotion and distribution
channel is well build and utilized. What is more,
the high price and some unsatisfactory service
features such as the quota limit should see some
improvements.
References
1. Praveenrajan.com 2007. Did Maxis rip the idea? [online] viewed on: http://
praveenrajan.com/blog/2007/10/did-maxis-rip-idea.html
2. Maxis.com.my 2011, Mobile & Plans. 11 Nov 2011 [online] viewed on:
http://www.maxis.com.my/personal/mobile/browse_search/index.asp
3. Maxis and Huawei to accelerate 5G growth in Malaysia Read more at
https://
www.thestar.com.my/tech/tech-news/2019/02/26/maxis-and-huawei-to-acc
elerate-5g-growth-in-malaysia
/#uKj6lkcKcEXHCDet.99
4. Vison & Value. (2012). Retrieved november 13, 2012, from Maxis: http://
www.maxis.com.my/personal/about_us/profile/vision.asp?iStruct=0:0:0
5. MAXIS ACCESS REFERENCE DOCUMENT https://
cw.maxis.com.my/content/dam/maxis/en/about-maxis/our-company/access
-reference-document/pdf/maxis-ard.pdf

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