NEW VALUE FOR THE FUTURE

THROUGH DISRUPTION OF PARADIGMS

SEAMLESS COMBINATION OF PEOPLE AND THINGS
AND CO-INNOVATION

Francesco Maselli
Innovation and Solutions Director

#CWIN17, Rome 28 September 2017

© 2017 Software AG. All rights reserved. For internal use only
WHY AM I HERE
INNOVATION AND SOLUTIONS DIRECTOR
History
Technical Manager Italy, webMethods
Project Consulting Manager, Sterling Commerce Italy
Product Specialist, Sterling Commerce NL
System Test Engineer, Italtel/Siemens
Junior Patent Attorney, Mittler&C

Education&PostGrad
2015 High Potential Program Adv MGMT, Software AG
2011 Executive Master, CFMT
Org, MGMT, KAM, SDA Bocconi
LIRMM, Montpellier, France
ICC, Strathclyde University, Glasgow
MSc Information Engineering, University of Pisa

Deputy President, G-Team Charity

2 |
OUR SOFTWARE
TO HELP
CHANGE YOUR
WORLD
Since 1969, to make the future brighter,
smarter, simpler and faster
with the most independent technology
solutions

3 | © 2017 Software AG. All rights reserved. For internal use only
SOFTWARE AG
CORPORATE OVERVIEW

CUSTOMER BASE

2+
MILLION
€ 870+
MILLION
DEVELOPERS GLOBAL REVENUES
More than

70% 2.5
of the MILLION
4.300+
WORLDWIDE
GLOBAL 1000 + USERS EMPLOYEES

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 WHAT IS TODAY’S WORLD?

5|
DIGITALIZATION IS HAPPENING EVERYWHERE
IMPACTING YOUR CUSTOMERS AND BUSINESS

DIGITALIZATIO
N
CUSTOMERS BUSINESS

6 | © 2017 Software AG. All rights reserved. For internal use only
THE END OF STABILITY
IT´S TIME FOR NEW STRATEGIES

Blurred structures & Agile business

New rules & dynamics
uncertain market-trends models & processes

7 | © 2017 Software AG. All rights reserved. For internal use only
DIGITALIZATION IS IMPACTING YOUR CUSTOMERS
CUSTOMER SIMPLY EXPECTS OUTSTANDING
EXPERIENCE

ALWAYS PERSONALIZED & SEAMLESS

ACCESSIBLE CONTEXTUALIZED EXPERIENCE
& FAST OFFERINGS

CUSTOMER PAYMENT DIGITAL CONNECTED

SELF-SERVICE DEVICES
METHODS
Today´s customers have more influence, information and choice than ever before.

8 | © 2017 Software AG. All rights reserved. For internal use only
TECHNOLOGY CHALLENGES THE DIGITAL BUSINESS
MASTER THE 7 DIGITAL DISCIPLINES

TRANSFORMATIO
N INTEGRATION

SCALABILITY
CONNECTIVITY DAT
A

APPLICATIO
N VISIBILITY

9 | © 2017 Software AG. All rights reserved. For internal use only
UNTANGLE YOUR IT-SPAGHETTI
AND REARRANGE YOUR LANDSCAPE
CURRENT STATE FUTURE:
DIGITAL BUSINESS PLATFORM
$
SECURITY
INTEGRATION
PERF/SCALE
STANDARDS
WEB SERVICES
REST
MICROSERVICES
TASKS
(PROCESSES)

BUSINESS LOGIC
DECISIONS
(RULES) IF IF

SECURITY
INTEGRATION
PERF/SCALE
STANDARDS
WEB SERVICES
ON PREMISES DATA
(EVENTS) IN CLOUD
REST
MICROSERVICES
INTEGRATION

ESB

TASKS
DECISIONS
DATA
HYBRID
INTEGRATION

10 | © 2017 Software AG. All rights reserved. For internal use only
 YOUR DIGITAL BUSINESS PLATFORM
YOUR DIGITAL FUTURE

ANALYTICS & DECISIONS

BUSINESS & IT Streaming Analytics
TRANSFORMATION Operational Intelligence powered by
APAMA & WEBMETHODS
CLOUD
Business Process
Analysis
PROCESS
Business Process Management
Agile Applications powered by
Governance, Risk & WEBMETHODS
Compliance +
HYBRID
INTEGRATION
IT Portfolio Integration
Management API Management powered by
WEBMETHODS

Enterprise Architecture ON
Management IN-MEMORY DATA PREMISE

powered by In-memory Data Fabric powered by

ARIS & ALFABET TERRACOTTA

11 | © 2017 Software AG. All rights reserved. For internal use only
DIGITAL BUSINESS PLATFORM
YOUR DIGITAL CAPABILITIES
BUSINESS & IT ANALYTICS & Machine Predictive Alerts & Process
TRANSFORMATION DECISIONS Learning analytics Actions Analytics

Business strategy Visual Streaming Pattern Event Event routing

& planning analytics analytics matching processing & persistence

Customer
journey mapping PROCESS Dynamic Process Case Process
orchestration automation management monitoring
Design &
analysis Application Mobile Task & work Rules Content
development enablement management management management
Risk & Compliance
management
INTEGRATION Application B2B Master data Cloud
Portfolio integration integration management integration
management
API Big Data IoT Services Managed file
Enterprise management integration integration management transfer
architecture

IN-MEMORY In-Memory data Distributed Search &

Messaging
DATA management cache
Compute

12 | © 2017 Software AG. All rights reserved. For internal use only
DIGITAL BUSINESS PLATFORM
YOUR DIGITAL TRANSFORMATION JOURNEY
BUSINESS & IT ANALYTICS & Machine Predictive Alerts & Process
TRANSFORMATION DECISIONS Learning analytics Actions Analytics

Business strategy Visual Streaming Pattern Event Event routing

& planning analytics analytics matching processing & persistence

Customer
journey mapping PROCESS Dynamic Process Case Process
orchestration automation management monitoring
Design &
analysis Application Mobile Task & work Rules Content
development enablement management management management
Risk & Compliance
management
INTEGRATION Application B2B Master data Cloud
Portfolio integration integration management integration
management
API Big Data IoT Services Managed file
Enterprise management integration integration management transfer
architecture

IN-MEMORY In-Memory data Distributed Search &

Messaging
DATA management cache
Compute

13 | © 2017 Software AG. All rights reserved. For internal use only
DIGITAL BUSINESS PLATFORM
YOUR DIGITAL USE CASES
BUSINESS & IT ANALYTICS & Machine Predictive Alerts & Process
TRANSFORMATION DECISIONS Learning analytics Actions Analytics
Customer Journey Design Omni Channel Orchestration
Business strategy Visual Streaming Pattern Event

Event routing & planning analytics analytics matching processing &

persistence

Customer Smart Branch Monitoring

PROCESS
End-to-End Visibility
journey mapping Dynamic Process Case Process
orchestration

automation

management
Real-Time Customer Insight Location Based Marketing
monitoring
Design &
analysis Application Mobile Task & work Rules Content developmentenablement management management
management
Risk & Compliance
management Connected Manufacturing Connected Customer
INTEGRATION

A
p
p
14 | © 2017 Software AG. All rights reserved. For internal use only
l
DIGITAL BUSINESS PLATFORM
YOUR STATE OF THE ART ARCHITECTURE

Event Driven In Memory Data Microservices

(EDA) (NoSQL) (SOA)

Container Hybrid
Management Transactional
(Docker) / Analytical

Software
Defined Architecture
Architecture Cloud Native
(Elastic Scale/ Multi-Tenant)
(Gateways)

Big Data Multichannel UIs APIs

Integration (Responsive UI)

15 | © 2017 Software AG. All rights reserved. For internal use only
DIGITAL BUSINESS PLATFORM
YOUR TECHNOLOGY ARCHITECTURE
Business logic
Process Integration UI Decision Event Task
logic logic logic logic logic
logic
Compute
Process Integration Rules UI Event Task

Messaging
Management & engine engine engine engine engine engine
Tooling
Administration
Containers
IS(ESB) Spring MWS Tomcat

Common runtime (OSGI)

In-memory data store

Assets Artifacts Audit Event store

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DIGITAL BUSINESS PLATFORM
YOUR EVENT DRIVEN ARCHITECTURE
Business API Hybrid Business Process Process Complex Event
Activity Integration Management Intelligence Processing
Monitoring B2B
API Management API API API API

API

API Transport (Messaging)

Drivers (JDBC), Connectors (HIVE)

Event Persistence API

Hadoop
RDBMS NoSQL

Event Store

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IOT AND INDUSTRY 4.0 SOLUTIONS
USE CASES

Predictive Smart Smart

Services Logistics Grid

Smart Smart
Smart City
Manufacturing
Internet Home
Of Things (IoT) Connected Smart Connected
Car Lightning Health
+
Smart Smart Smart
Parking Insurance
Retail

Connected
Devices

18 | © 2017 Software AG. All rights reserved. For internal use only
IOT AND INDUSTRY 4.0 SOLUTIONS
CAPABILITIE
S Industry 4.0 and Connected Predictive Smart
Enterprise IoT Solutions …
Customer Services Manufacturing

Application API Visual

Management
Development Interfaces
Application & B2B Process Automation
ERP, PLM,
Cloud Integration MES, etc.
Integration & Analysis
Internet &
Of Things (IoT) Streaming Analytics
Predictive Analytics &
Machine Learning
Visual Analytics
B2B Partner
Networks
In-memory
+
Device Management Historical Analytics
Data Management &
Ecosystems
Lightweight Device Connectivity &
Edge Analytics
Embedded Agents
Messaging

Connected
Devices

19 | © 2017 Software AG. All rights reserved. For internal use only
SOFTWARE AG & CAPGEMINI
JOINING FORCES FOR OUR CUSTOMERS SUCCESS
A best of class and innovative SW vendor... ... and a global System
Integrator

• Best-of-breed products • Deep expertise in complex System

• Innovative roadmap Integration
• Deep expertise on product to • Methodologies, best practices
maximize OOB capabilities and experience in Management
of IT Transformation initiatives

a perfect complementarity and a clear alignment to deliver successful digitalization projects

20 | © 2017 Software AG. All rights reserved. For internal use only
21 |
CONNECTED CAR
CAR INSURANCE TELEMATICS
Use Case Customer
OCTO is building a new, scalable telematics
platform to deal with several millions cars and
to equip it to enter new markets, moving from a
bespoke, home-grown platform.

Partner: OCTO – Italian

headquartered leading
global insurance
Digital Business Platform products being used:
telematics provider
• Aris, Alfabet, Apama, Terracotta, Universal
Main offices:
Messaging, webMethods • Rome-London-Boston

22 | © 2017 Software AG. All rights reserved. For internal use only
SOFTWARE AG INDUSTRY 4.0 AND IOT BLUEPRINT
ARCHITECTURE

Event Connect Speed Layer – Fast Track Serving Layer

Sources Processes
APAMA
UM Streaming
Analytics

Terracotta Real-time
Cloud Universal Views/Queries
Alerts

Consumers
Context
Messaging
Enrichment

Predictive Model
UM Execution
(PMML)
Universal Batch Layer – Slow Track Human
Messaging Batch Views /
Queries
Device, Cloud,
EIT & PIT
Connect
APIs

Event Store / Batch Predictive Modeling

Machine Learning
HDFS
Analytics

23 | © 2017 Software AG. All rights reserved. For internal use only
OCTO TELEMATICS
LOGICAL ARCHITECTURE

Event
Messaging BPMS
Integration Platform
Insurance
Platform
Raw Data Event
Messaging

Other Personas

Device
Connectivity Streaming
and Analytics Hadoop
Integration Platform
Drivers

End User
In-Memory Data Grid Data Portal
(Driver Data) Services

Ingestion Processing Final Delivery

24 | © 2017 Software AG. All rights reserved. For internal use only
THE CO-INNOVATION PROCESS
CUSTOMER CENTRICITY AND DESIGN THINKING
Ensure viability, desirability and feasibility

Customer(s) Customer(s) Customer(s)

Initiate CCI Understand Define Generate Validate Create Validate Learn and
project customer(s) problem ideas ideas resolution resolution improve

Problem Feature(s) Customer

statement Acceptance
Reasons for Go /
(Tasks, Rating
No-Go Decision
Pains, Gains)
*Customer

Agreement
*Sales *Sales
*Sales
Driven by Product Management Driven by Development or GCS
*Deal supporting projects

25 | © 2017 Software AG. All rights reserved. For internal use only
CO-INNOVATION RESULTS AND THEIR OWNERS
GENERAL CONSIDERATIONS

• Product enhancements
• Re-usable components that complement the
Digital Business Platform
OCTO-Driven
Results of • Specific developments (Expert Services) on top
co-innovation
(concepts, code, patents, of Software AG’s products & components
prototypes, • Customized developments through Customer or
solutions, ...)
GCS/Project Team

Open Source Communities

• Needs upfront agreement from both partners on
scope and terms of use
• Should drive standards & adoption
26 | © 2017 Software AG. All rights reserved. For internal use only
OCTO CO-INNOVATION INFLUENCED AREAS 2017

• IoT device management

ANALYTICS & • Interactive visual analytics
DECISIONS • Dynamic business monitoring
BUSINESS & IT • Web tooling & event-based monitoring powered by
APAMA & WEBMETHODS
TRANSFORMATIO
N • Dynamic case management
PROCESS • Dynamic business orchestrator
• Digital books
• Dev ops, dev flexibility, cloud operations
• IoT modeling &
• Web tooling & exploratory analytics powered by
WEBMETHODS
analysis
• Smart data
• Integration cloud (lift & shift, connector templates)
discovery INTEGRATION
• Smart GRC • Partner cloud (onboarding, flexible processing)
• Microservices (container, dynamic scaling)
• Cloud transformation powered by
• API Management (GatewayaaS, 3rd party portal) WEBMETHODS
planning
• Bi-modal IT planning
• Digital project IN-MEMORY • Next generation in memory storage and
execution DATA computation
powered by • DBP interoperability (lambda powered by
ARIS & ALFABET TERRACOTTA
architecture)

27 | © 2017 Software AG. All rights reserved.

SOFTWARE AG POWERING
OCTO AND OUR CUSTOMERS’ BUSINESS VISION
Use Case

Product Intelligence & Pay-as-you-go car

insurance and
Business Transformation
Competitive Advantage! emergency services

Digital Business Models

Enterprise Integration and Integration with business

Process systems, e.g. billing
Orchestration Predictions of fraudulent
Predictive Analytics activities and problems

Real-time tracking of cars

Real-time Streaming Analytics and driver behavior

Analysis of historical car

Big Data Historical Analytics usage and driver behavior
Basic
Connecting OBUs and
Connectivity smart phones
Time

28 | © 2017 Software AG. All rights reserved.

“…learn how to see.
Realize that everything connects to everything else”
~Leonardo da Vinci~

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 www.softwareag.it
www.softwareag.com

@SoftwareAG_IT

@SoftwareAG

@francescomasell
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