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    Event Marketing 1

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    omkar
    Event marketing involves developing live experiences like exhibits, displays or presentations to promote organizations through in-person engagement. Common event types include online webinars and virtual events as well as physical tradeshows, conferences and seminars. There are four main reasons for event marketing: branding and awareness, lead generation, customer engagement and education. Successful event marketing relies on understanding factors like goals, budgets, content, promotion channels and environmental considerations. It is a multi-step process including market analysis, SWOT analysis and setting SMART objectives. Event sponsorships allow companies to promote themselves through visibility and networking opportunities at events. Careful planning and avoiding common mistakes like poor staffing helps ensure events meet their objectives.

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    Event Marketing 1

    Uploaded by

    omkar
    205 views26 pages
    Event marketing involves developing live experiences like exhibits, displays or presentations to promote organizations through in-person engagement. Common event types include online webinars and virtual events as well as physical tradeshows, conferences and seminars. There are four main reasons for event marketing: branding and awareness, lead generation, customer engagement and education. Successful event marketing relies on understanding factors like goals, budgets, content, promotion channels and environmental considerations. It is a multi-step process including market analysis, SWOT analysis and setting SMART objectives. Event sponsorships allow companies to promote themselves through visibility and networking opportunities at events. Careful planning and avoiding common mistakes like poor staffing helps ensure events meet their objectives.

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    Event marketing involves developing live experiences like exhibits, displays or presentations to promote organizations through in-person engagement. Common event types include online webinars and virtual events as well as physical tradeshows, conferences and seminars. There are four main reasons for event marketing: branding and awareness, lead generation, customer engagement and education. Successful event marketing relies on understanding factors like goals, budgets, content, promotion channels and environmental considerations. It is a multi-step process including market analysis, SWOT analysis and setting SMART objectives. Event sponsorships allow companies to promote themselves through visibility and networking opportunities at events. Careful planning and avoiding common mistakes like poor staffing helps ensure events meet their objectives.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    205 views26 pages

    Event Marketing 1

    Uploaded by

    omkar
    Event marketing involves developing live experiences like exhibits, displays or presentations to promote organizations through in-person engagement. Common event types include online webinars and virtual events as well as physical tradeshows, conferences and seminars. There are four main reasons for event marketing: branding and awareness, lead generation, customer engagement and education. Successful event marketing relies on understanding factors like goals, budgets, content, promotion channels and environmental considerations. It is a multi-step process including market analysis, SWOT analysis and setting SMART objectives. Event sponsorships allow companies to promote themselves through visibility and networking opportunities at events. Careful planning and avoiding common mistakes like poor staffing helps ensure events meet their objectives.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 26

    Event Marketing

    BREAKING IT DOWN
    WHAT IS EVENT OF
    MARKETING ?
    •Event marketing describes the process of developing a themed exhibit
    ,display,or presentation to promote a product,
    Services,cause,or organitation leveraging in person engagement.
    •Events can occur online and offline and can be participated in hosted and
    sponsored.
    Designing or develop a live themed activity occasion, display or exhibit
    (such as a sporting event, music festival fair) to promote a product or
    organization.
    Common type event of marketing
    Online Events
    webinars
    virtual events
    live streaming events

    Physical Events
    tradeshows
    conferences
    seminars
    Breakfasts,lunches,and dinners
    Four reason to use event OF
    marketing

    Branding and awarness


    Lead Generation
    Customer Engagement and upsell
    Education
    Marketing Basics:
    “The 4P’s”

     PRODUCT
     PLACE
     PRICE
     PROMOTION

    PEOPLE!
    the 4thP : (for event)
     The Product:
     the Program & overall Experience

     The Price:
     registration , tickets, subscription
     time invested by attendees

     The Place:
     destination, venue
     Date & time
     The promotion:

     Promotion
    really means
    communication with your target audience
    Communication strategies:

     Paid Media Advertising (print, broadcast)


     Online media (websites, search, ads)
     Publicity (a.k.a. “earned media”)
     Social Media
     Personal Selling (example: Sponsorships)
     Event Marketing (using other events!)
    Communication effect on event marketing
    The Publicity Arsenal

     Press release
     Social media campaign
     Images/B-roll/YouTube channel
     Celebrities, featured guests,
    “experts”
     Press kit (print and/or electronic)
    Pre –event activities

    Site surveying
    Staffing
    Health & safety
    Scheduling
    Technical design
    Factors of marketing of events
    Set your event goals and budgets
    Set creative event content and tactics
    Promote an event on the right place
    Conclude your ultimate motive
    Enviromental factor (PESTEL)
    Event of marketing process
    Market analysis
    Factor affecting for event
    SWOT analysis
    Implementation market strategic
    Setting marketing objective (SMART)
    The other perspective:
    EVENT SPONSORSHIPS
    Difference between a
    “Donor” and a “Sponsor”
     DONOR – donates money or goods/services,
    typically for the good of a non-profit
    organization or cause (a philanthropic
    relationship)

     SPONSOR -provides money, goods or services


    in return for advertising & promotional benefits
    and/or access to a targeted audience , as a
    What you have to sell at your event:

     Name/Logo Visibility in event promotional


    messages and/or on-site at the event

     Opportunities to interact with a target


    audience

     Face-to-face networking & selling opportunities

     Demonstrate or distribute sample product


    What else can sponsors get:

     opportunity to host key customer ,clients or


    employees of the event

     Naming Opportunities for the place or activities

     Preferred location of a booth or presentation

     Promotional rights-
    posters,T-shirt,brochures,special offer etc
    Types of Sponsors:

     OfficialSponsor – a product that is an event’s


    exclusive sponsor

     Media Sponsor – print, radio, television or website


    sponsors

     Co-Sponsor – shares sponsorship of event with other


    sponsors
    Real Event Marketing
    Company profile
    Our mis sIon…..
    To create and deliver experiences that engage,
    entertain, educate and delight like nothing else… We help our clients to reach
    their business goals
    through our services in
    communication,
    education, measurement,
    rewards and events to
    inspire their employees,
    channel partners and
    customers
    Creating the event concept
    5ws
    WHY is the event being held ?
    WHO will be the stakeholder of the event ?
    WHEN will the event be held ?
    WHERE will the event be staged ?
    WHAT is the event content or product
    How They Do Business

    •We activate brand ideas

    •We turn talk into action

    •We build brands and relationships

    •We help leading brands to inspire audiences


    Case study on cricket world cup 2015

    •Business objective
    •Situation
    •Strategy
    •Results
    •Conclusion
    Event Marketing Mistakes to Avoid

    Going in blind
    Not knowing how much staff you
    need
    Forgetting relevant conversation
    Missing Deadlines
    Not standing out from the crowd
    THANK YOU

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