Scribd Logo
Upload

Welcome to Scribd!

  • 173 views

    Hyundai Motors: Presented by Honey Kajla

    Uploaded by

    Honey Kajla
    Hyundai Motors is the second largest car manufacturer and largest passenger car exporter from India. It markets 33 variants across segments and has research facilities focusing on product engineering and quality. Hyundai Motor Company was established in 1967 and operates the world's largest automotive manufacturing facility. Hyundai Motors India has received several awards and aims to expand into rural Indian markets through partnerships with financial institutions.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd

    Hyundai Motors: Presented by Honey Kajla

    Uploaded by

    Honey Kajla
    173 views13 pages
    Hyundai Motors is the second largest car manufacturer and largest passenger car exporter from India. It markets 33 variants across segments and has research facilities focusing on product engineering and quality. Hyundai Motor Company was established in 1967 and operates the world's largest automotive manufacturing facility. Hyundai Motors India has received several awards and aims to expand into rural Indian markets through partnerships with financial institutions.

    Original Description:

    readcast dis

    Original Title

    Hyundai Motors

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Hyundai Motors is the second largest car manufacturer and largest passenger car exporter from India. It markets 33 variants across segments and has research facilities focusing on product engineering and quality. Hyundai Motor Company was established in 1967 and operates the world's largest automotive manufacturing facility. Hyundai Motors India has received several awards and aims to expand into rural Indian markets through partnerships with financial institutions.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    173 views13 pages

    Hyundai Motors: Presented by Honey Kajla

    Uploaded by

    Honey Kajla
    Hyundai Motors is the second largest car manufacturer and largest passenger car exporter from India. It markets 33 variants across segments and has research facilities focusing on product engineering and quality. Hyundai Motor Company was established in 1967 and operates the world's largest automotive manufacturing facility. Hyundai Motors India has received several awards and aims to expand into rural Indian markets through partnerships with financial institutions.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    You are on page 1of 13

    HYUNDAI MOTORS

    Presented by
    HONEY KAJLA
    Lets drivE
    Automobile Industry
     In India there are 100 people per vehicle,while this
    figure is 82 in china.It is expected that india
    automobile industry will achieve mass motorization
    status by 2014.
     India is the fourth largest car market in asia recently
    crossed the 1 million mark.
     Unlike the USA,the indian passenger vehicle market is
    dominated by cars(79%).
     The first automobile in india rolled in 1987 in Bombay.
    Hyundai motors
     The second largest car manufacturer and the
    largest passenger car exporter from India.
     HMIL presently markets 33 variants of
    passenger cars across segments.
     Hyundai has one of the most advanced
    research and development facilities that focus
    on state of the art product and design
    engineering and rigorous quality enhancement.
    Hyundai motors
     Hyundai motor company(HMC),which came
    into being in 1967,is a division of Hyundai kia
    automotive group,Headquartered at’seoul’,the
    capital of south korea.
     The company operates the world’s largest
    integrated automobiles manufactures facility
    at ULNAS in south korea.
    awards
    • Hyundai wins the DHL-CNBC TV18 international trade
    awards 2008-09.
    • Hyundai motors wins the manufacturer of the year
    award at the NDTV profit car and bike awards 2009.
    • Indian car of the year.
    • Compact car of the year.
    • Car of the year 2008.
    • Small car of the year.
    • Aaj tak viewer choice awards.
    objectives
    The objective of this trust is to address the
    expectations of the society and to indicate the
    concrete steps to extend support in the field of
    healthcare,educational and vocational
    training,environment,road safety,art,science and
    technology and muchmore.
    Models of hyundai
    Hyundai sonata

    Hyundai equus

    Hyundai tucson

    Hyundai h-100
    Swot analysis
    Strength Weakness
    Understanding of indian Heavy import tariffs,
    market,ability to design unaffordable for middle
    product with differntiating class.
    features,brand image and
    experience.
    Swot analysis
    Oppurtunity Theards
    Loan facilities,Indian rural Theards from chinese and
    market,foreign Japan manufacturers,
    collaboration. Domestic compititors.
    New insights
     After making a foothold in the urban and semi-urban
    areas ,hyundai motors now desires to grasp india’s rural
    markets which are untapped by small car manufacturers
    so far.
     HMIL has entered in to retail parternship with several
    Indian financial institutions like Hdfc Bank,ICICI
    Bank,Mahindra Bank,Punjab National Bank and Sundaram
    Bank.
     HMIL has strategic tie ups with Syndicate Bank,Bank of
    India,Punjab National Bank,Bank of Baroda and
    Corporation Bank.

    You might also like