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    The Nature of Business and Management Research and The Structure of This Book

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    Bradley Ray
    This chapter provides an introduction to business and management research by discussing the nature of research, the research process, and key features of business and management research. It also outlines the purpose and contents of the book in providing guidance to students on how to undertake rigorous research.

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    The Nature of Business and Management Research and The Structure of This Book

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    Bradley Ray
    28 views16 pages
    This chapter provides an introduction to business and management research by discussing the nature of research, the research process, and key features of business and management research. It also outlines the purpose and contents of the book in providing guidance to students on how to undertake rigorous research.

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    This chapter provides an introduction to business and management research by discussing the nature of research, the research process, and key features of business and management research. It also outlines the purpose and contents of the book in providing guidance to students on how to undertake rigorous research.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    28 views16 pages

    The Nature of Business and Management Research and The Structure of This Book

    Uploaded by

    Bradley Ray
    This chapter provides an introduction to business and management research by discussing the nature of research, the research process, and key features of business and management research. It also outlines the purpose and contents of the book in providing guidance to students on how to undertake rigorous research.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 16

    Slide 1.

    Chapter 1
    The nature of business and management
    research and the structure of this book

    Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
    Slide 1.2

    Introduction to the research process

    Things to consider

    • Realities and pitfalls of research

    • Approaches, strategies and methods

    • Techniques and procedures for data collection and


    analysis

    • Appropriate use of information technology

    Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
    Slide 1.3

    Terminology

    Methods -

    The techniques and procedures used to obtain data

    Methodology -

    The theory of how research should be undertaken

    Saunders et al. (2009)


    Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
    Slide 1.4

    The nature of research


    Definition:

    ‘Something that people undertake in order to find things out


    in a systematic way, thereby increasing their knowledge’
    Saunders et al. (2009)

    Characteristics:

    • Data are collected systematically

    • Data are interpreted systematically

    • There is a clear purpose to find things out


    Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
    Slide 1.5

    Features of business and management


    research (1)

    • Managers draw on knowledge from other disciplines

    • Managers are more likely to allow access if they see


    commercial or personal advantage

    • Managers now tend to be as educated as the researchers

    • Managers require research to have some practical


    consequence

    Easterby-Smith et al. (2008)

    Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
    Slide 1.6

    Features of business and management


    research (1)
    Key debates

    • Knowledge production –
    (Modes 1, 2 and 3 knowledge)

    • The ‘relevance gap’

    • ‘Evidence based’ management

    • Basic and applied research

    Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
    Slide 1.7

    Features of business and management


    research (2)
    Basic and applied research

    Sources:
    authors’ experience; Easterby-Smith et al. (2008); Hedrick et al. (1993)
    Figure 1.1 Basic and applied research
    Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
    Slide 1.8

    The research process (1)


    Stages of the research process

    • Formulating and clarifying a topic

    • Reviewing the literature

    • Designing the research

    • Collecting data

    • Analysing data

    • Writing up
    Based on Figure 1.2: Saunders et al. (2009)
    Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
    Slide 1.9

    The research process (2)


    Factors to consider

    • The impact of your personal feelings and beliefs

    • Access to data

    • Time and other resources

    • Validity and reliability of the data

    • Ethical issues

    Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
    Slide 1.10

    Purpose of the book


    To help you undertake research by being

    • Clear about what you are doing

    • Why you are doing it

    • The associated implications of what you are about


    to do

    Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
    Slide 1.11

    Overview of the Chapters (1)

    • Tutorials for data analysis software

    • Smarter Online Searching Guide

    • Terminology that is defined and explained

    • Examples of research projects

    • Checklists for focused guidance


    Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
    Slide 1.12

    Overview of the Chapters (2)

    Each Chapter contains:

    • A summary of key points

    • Self- check questions – and answers

    • Review and discussion questions

    • References and further reading

    • A case study that highlights real research issues


    Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
    Slide 1.13

    Final Sections

    • Bibliography

    • Appendices

    • Glossary

    • Index

    Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
    Slide 1.14

    Summary: Chapter 1

    Business and management research

    • Is transdisciplinary

    • Engages with both theory and practice

    • Involves undertaking systematic research

    • Should be undertaken with rigour

    Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
    Slide 1.15

    Summary: Chapter 1

    The book acts as a guide to the research process


    by providing:

    • a series of research examples


    • checklists to help you acquire relevant knowledge
    • review and discussion questions
    • self-check questions - and answers
    • guidance as you generate material for your project report

    Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009
    Slide 1.16

    And finally……..

    “there is no one best way for


    undertaking all research”

    Saunders et al. (2009)

    Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009

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