STRATEGIC PLAN FOR

HOSPITAL
2020-2023,
PRIVATE HOSPITAL OF 12O BEDS
 Vision

 To be recognized as a regional leader in providing

innovative healthcare, by exceeding patient's
expectations and utilization of advanced medical
technologies
 Mission

 To provide healthcare services recognized by

compassion and high quality, delivered in a safe
environment by competent healthcare
professionals and inspired by the community we
serve
 Core Values

 Ambition
 Nobility
 Focused on Excellence
 Accountability
 Safety
 Professionalism
SWOT Analysis
 PRIORITY
AREAS
Quality and Safety
Employee Retention
Market Differentiation
Alignment of Resources
Sales and Expansion
 1. Promotion and Development of Quality
Improvement and Patient Safety Culture

2. To Retain the Talented Workforce and

Lowering the Turnover Rate

Strategic Goals
3. Differentiation in the Market

4. Efficient Alignment of Resources

5. Boosting of Sales and Expansion of the

Hospital and its Facilities
  Objectives
Strategic Goal (1)  1.1
Enhancing the commitment of leaders toward patient
safety
‘Promotion and  1.2
development of Quality Promotion of Patient and Public Involvement
Improvement and Patient  1.3
Safety culture in AMC’ Implementing Safe evidence-based clinical practices for
caring of patients
 1.4
Creating a Safe and High-Quality Health Care
Environment
 1.5
Encouraging Lifelong learning in patient safety for all
AMC staff
 Objective 1: Enhancing the commitment of
leaders toward patient safety

1.1.1
Policies, procedures and guidelines for all departments and supporting services.
1.1.2
Establishment of evidence-based patient safety program covers all aspects of care at AMC.
1.1.3
Using valid data improve quality and safety.
1.1.4
Providing essential functioning equipment and supplies to deliver highest quality services.
1.1.5
Recruiting competent staff for safer patients round the clock to deliver safe care.
 Objective 1.2: Promotion of Patient and public
involvement

1.2.1
Increase the health awareness of patients and their careers to empower them to share in making the right decisions regarding their care.
1.2.2
Involvement the community in different patient safety activities.
1.2.3
Having clear channels for communicating patient safety incidents to patients and their careers
1.2.4
Encouraging patients to speak up and acts upon the patients’ concerns
1.2.5
Create patient safety friendly environment
 Objective 1.3: Implementing Safe evidence-
based clinical practices

1.3.1
Enhancing effective clinical governance that ensures inclusion of patient safety
1.3.2
Development of infection control program to reduce risk of healthcare-associated infections.
1.3.3
Enforce the Safe management blood and blood products
1.3.4
Ensuring safe injections, infusions and immunizations
1.3.5
Development of a safe medication system.
1.3.6
Establishment of structured medical records system.
 Objective 1.4: Creating a Safe and High-Quality
Health Care Environment

1.4.1
Ensuring having a safe and secure physical environment for patients, staff, volunteers and visitors
1.4.2
Ensuring having a safe waste management system.
 Objective 1.5: Encouraging Lifelong learning in
patient safety for all staff

1.5.1
Establishment of staff professional development program with patient safety as a cross-cutting theme
1.5.2
Verification of competency for all health care professionals working in it or contracted
1.5.3
Conducting research in patient safety topics on an on-going basis..
Strategic Goal (2)  Objectives
 Improving the Hiring process
‘Retaining the  To have clear process for Employee Onboarding

talented  Create an Employee Development Program

 Evaluation
workforce and  Cultivate a Healthy Work Environment
lowering the  Promotion
turnover rate’
 Objective 2.1: Improving the Hiring process

2.1.1
Using valid assessment tools during hiring to ensure that the candidate’s behavior and competency are well-aligned
with the organizational objectives.
2.1.2
Reducing the required time to hire
2.1.3
Development of clear and specific Job Descriptions for all employees
2.1.4
Establishment of Skill Development and Training
 Objective 2.2: To have clear process for Employee
Onboarding

2.2.1
Conducting general Orientation program for all new employees
2.2.2
Conducting departmental Orientation program for all new employees
2.2.3
Continuous Mentoring to all employees
 Objective 2.3: Create Employee Development
Program

2.3.1
Identify the required competencies and skills for employees
2.3.2
Conducting educational needs assessment
2.3.3
Conduct gap analysis
2.3.4
Offer different types of training sessions for all levels across the hospital
 Objective 2.4: Improving the Evaluation process
or employees performance

Using clear and valid scale for evaluating the employees performance

Periodical job reviews with focusing on improvement

 Objective 2.5: Cultivate a Healthy Work
Environment

2.5.1
Gain commitment from major stakeholders to integrate healthy workplaces into the goals and values
2.5.2
Involve workers in the planning and evaluation process for workplaces
2.5.3
Enforce application of code of ethics
2.5.4
Using a systematic, comprehensive process to ensure effectiveness and continual improvement
2.5.5
Gain senior management commitment to use a health and safety and for all decisions
2.5.6
Integrate the healthy workplace initiatives into the overall strategic plan
 Strategic Goal (3)

‘Differentiation from Objectives



 3.1
the competitors in the  To get Accreditation and certification (national and international)
health market locally’  3.2
 To improve Patient satisfaction
 3.3
 Image High tech
 3.4
 Second medical opinion (Huston Methodist)
 Objective 3.1: To achieve Accreditation and
certification (national and
international)

3.1.1
To be accredited by national and international accreditation bodies.
3.1.2
To be certified by World Health Organization (WHO)
 Objective 3.2: Improving Patient Satisfaction

3.2.1
Using valid form to evaluate patient satisfaction
3.2.2
Measuring the patient satisfaction on quarterly basis
3.2.3
Responding and solving dissatisfaction issues promptly
 Objective 3.3: Image High tech

3.3.1
Proving all the highest medical equipment to the hospital
3.3.2
Advertising the hospital image tech services
 Objective 3.4: Enhance the partnerships with
international high reputation
institutions

3.4.1
To get strategic partnerships with international institutions
3.4.2
To advertise for this partnership
Strategic Goal (4)  Objectives
 4.1

‘Efficient Establishment framework for resources Governance



 4.2
Alignment of  Methods of administration, coordination, communication and
collaboration
resources’  4.3
 To identify and engage the right stakeholders
 4.4
 To apply valid methods of purchasing
 4.5
 Methods of evaluation
 Objective 4.1: Establishment framework for
resources Governance

4.1.1
Recruitment of the skilled experienced personnel to serve in the various departments.
4.1.2
Establishing proper stocks controls and monitoring for all medical supplies and equipment.
4.1.3
Development of policies and guidelines in a handbook that will be distributed to all staff to comply to.
4.1.4
Designing and implementation of both Good Management Practices with the supporting Standard Operating
Procedures for the efficient and smooth running of the institution with adherence to international standards.
 Objective 4.2: Methods of administration,
co ordination, communication collaboration

4.2.1
Correct administration of the required medical procedures by the appropriate staff.
4.2.2
Establishment of proper channels of communication through the intercom, emails, notices and meetings.
4.2.3
Establishment of proper reporting guidelines and preparation of the duty rooster for all staff. This includes task
allotment for both medical and non-medical staff.
4.2.4
Good smooth flow of operations through proper coordination of the medical equipment and procedures.
 Objective 4.3: To identify and engage the right
stakeholders

4.3.1
Choice of reliable suppliers that will provide quality equipment and medical supplies.
4.3.2
Choice of reliable logistics support teams for transport and courier of the medical supplies and equipment.
4.3.3
Choice of companies that produce quality and authentic medicine and medical equipment for proper and effective
administration to patients.
4.3.4
Partnership with medical research institutions, medical facilities and other parties for exchange of knowledge and
information for the good of the institution and offering the best services to the patients.
 Objective 4.4: To apply valid methods of
purchasing

4.4.1
Use of clear, honest and transparent tendering procedure and procurement process for all items to be purchased.
4.4.2
Use of the stipulated Standard Operating procedures in the purchase and dispensation of the medical supplies.
4.4.3
Proper accounting for all the items purchased with all the supporting documents.
4.4.4
Verification of all purchased items through the appropriate delivery notes by an independent person who will verify
and ascertain the inventory is as expected and correctly obtained.
 Objective 4.5: To apply valid methods of
evaluation

4.5.1
Use of periodical performance reviews to all staff both on permanent and contract basis.
4.5.2
Use of follow-up meetings to monitor all changes proposed are implemented.
4.5.3
Monitoring and evaluation of the performance against the set Key Performance Indicators in the industry.
4.5.4
Use of periodical and surprise audit checks to the various departments by independent persons for proper checks
against the set standards and procedures of operations.
 Strategic Goal (5)

‘Boosting of Sales
and Expansion of the  Objectives

Hospital and its  Provision of High Quality services from the specialists working in
the hospital
Facilities’  Opening up of new centers of operation in various places
 Increasing the modes of payment accepted in the hospital
 Aggressive advertising of the hospital and its facilities
 Objective 5.1: Provision of High Quality services
from the specialists working in the
hospital

5.1.1
Ensuring that the services offered are of high quality by the best experts in the medical field available.
5.1.2
Increasing the number of referrals to the hospital by liaising with other doctors in the field and from other
clinics as well.
5.1.3
Use of the latest medical equipment for accurate diagnosis and treatment of ailments
5.1.4
Opening up new sections of the hospital for specialized treatment and surgery services
 Objective 5.2: Opening up of new centers of
operation in various places

5.2.1
Increasing the bed capacity especially for specialized treatment
5.2.2
Opening up of outpatient centers in strategic locations
5.2.3
Increasing the variety of services offered at competitive prices in the market
5.2.4
Having different clinics at different days targeting a specific patient market segment
 Objective 5.3: Increasing the modes of payment
accepted in the hospital

5.3.1
Acceptance of all medical insurance covers
5.3.2
Acceptance of universal health cover
5.3.3
Prompt processing of all payment done for availing of services to clients
 Objective 5.4: Aggressive Advertising

5.4.1
Use of billboards on strategic locations to advertise about the hospital
5.4.2
Use of print media like magazines, newspapers and other periodicals to run adverts about the hospital
5.4.3
Aggressive use of social media platforms like Facebook, Twitter, YouTube and Snap chat to run campaigns of
advertising
5.4.4
Use of television adverts running on strategic times to increase awareness about the hospital
The End
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