Competitive Rivalry and Competitive Dynamics: Hitt, Ireland, and Hoskisson

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Chapter 11

Competitive Rivalry and


Competitive Dynamics

Hitt, Ireland, and Hoskisson


Organizational structure and controls
 Organizational structure  Organizational controls
 The firm’s formal reporting  Guides the use of strategy,
relationships, procedures, indicates how to compare
controls, authority and
actual and expected results,
decision-making processes.
suggests actions to take to
 It specifies the work to be
done and how to do it, given improve performance when
the firm’s strategy. it falls below expectations.
 It influences how managers
work and the decisions
resulting from that work.

A proper match between strategy and structure


can lead to a competitive advantage.
Copyright © 2008 Cengage
Organizational controls

 Organizational controls
 Strategic controls (largely subjective criteria)
 financial controls (largely objective criteria)
 Both controls are critical, although their
degree of emphasis varies based on
individual matches between strategy and
structure.

Copyright © 2008 Cengage


Strategy and structure

 Strategy and structure - a reciprocal


relationship
 Although strategy has a stronger influence on
structure.
 Firms tend to change structure when declining
performance forces them to do so.
 Effective managers anticipate the need for
structural change and quickly modify structure to
better accommodate the firm’s strategy when
evidence calls for that action.

Copyright © 2008 Cengage


Simple structure
 Simple structure
 A structure in which the owner-manager makes all major
decisions and monitors all activities while the staff serves
as an extension of the manager’s supervisory authority.
 Associated strategy
 Focus strategies, often used in small firms, require a simple
structure until such time that the firm diversifies in terms of
products and/or markets.

Copyright © 2008 Cengage


Functional structure
 The functional structure
 Used to implement business-level strategies.
 Structure includes a chief executive officer and a limited
corporate staff, with functional line managers in dominant
organizational areas such as production, accounting,
marketing, R&D, engineering, and human resources.
 Associated strategy
 Cost leadership strategy requires a centralized functional
structure—one in which manufacturing efficiency and
process engineering are emphasized.
 Differentiation strategy uses a functional structure that
decentralizes implementation-related decisions.

Copyright © 2008 Cengage


Multidivisional structures

 The multidivisional (M-form) structure


 Consists of operating divisions, each representing
a separate business or profit center in which the
top corporate officer delegates responsibilities for
day-to-day operations and business-unit strategy
to division managers.
 Cooperative M-form
 SBU M-form structure
 Competitive M-form structure

Copyright © 2008 Cengage


Characteristics of the Structures Necessary to
Implement the Related Constrained, Related Linked,
and Unrelated Diversification Strategies
Overall Structural Form

Cooperative M-Form SBU M-Form Competitive M-Form


Structural (Related Constrained (Related Linked (Unrelated Diversification
Characteristics Strategy)a Strategy)a Strategy)a
Centralization of Centralized at Partially centralized Decentralized to
operations corporate office (in SBUs) divisions
Use of integration Extensive Moderate Nonexistent
mechanisms
Divisional Emphasize subjective Use a mixture of Emphasize objective
performance (strategic) criteria subjective (strategic) (financial) criteria
appraisals and objective
(financial) criteria
Divisional incentive Linked to overall Mixed linkage to Linked to divisional
compensation corporate corporate, SBU, and performance
performance divisional performance

Copyright © 2008 Cengage


Multi-domestic strategy

 The multi-domestic strategy


 Implemented through the worldwide geographic
area structure
 emphasizes decentralization
 locates all functional activities in the host country
or geographic area.

Copyright © 2008 Cengage


Transnational strategy

 Transnational strategy
 Combines local responsiveness of multi-domestic
strategy and global efficiency of global strategy,
implemented through the combination structure
 Combination structure - difficult to organize and manage
because it must be simultaneously centralized and
decentralized, integrated and nonintegrated, and
formalized and non-formalized

Copyright © 2008 Cengage


Implementing transnational strategy

 2 structural designs suggested


 Both have geographic and product-oriented divisions
 Matrix structure
 Unites local market and product expertise into teams
 Problem: employees may be accountable to multiple
managers
 Reporting relationships may be complex and vague
 Hybrid structure
 Some oriented toward products, others toward market
areas

Copyright © 2008 Cengage


Cooperative strategies and network structures

 Cooperative strategies
 Are increasingly important to competitive success
 Are implemented through organizational
structures framed around strategic networks.
 Strategic center firms play a critical role in
managing strategic networks.

Copyright © 2008 Cengage


Network strategies

 Strategic network
 Group of firms formed to create value by
participating in multiple cooperative arrangements
 Strategic center firm
 Foundation for the strategic network’s structure.
 Strategic center firm has 4 primary tasks
 Strategic outsourcing
 Competencies
 Technology
 Race to learn

Copyright © 2008 Cengage

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