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6 Domestic Tourism

Domestic tourism involves tourists traveling within their own country for day trips, short breaks, or holidays. It benefits the economy by generating income and jobs as tourists spend money locally. While domestic tourism in South Africa has grown, factors like unemployment, inflation, and lack of spending money can negatively impact it. To promote more domestic tourism, South Africa markets attractions and makes travel more affordable and accessible through campaigns like "Nothing's More Fun than a Sho't Left" which showcase fun local getaways.

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97 views15 pages

6 Domestic Tourism

Domestic tourism involves tourists traveling within their own country for day trips, short breaks, or holidays. It benefits the economy by generating income and jobs as tourists spend money locally. While domestic tourism in South Africa has grown, factors like unemployment, inflation, and lack of spending money can negatively impact it. To promote more domestic tourism, South Africa markets attractions and makes travel more affordable and accessible through campaigns like "Nothing's More Fun than a Sho't Left" which showcase fun local getaways.

Uploaded by

Siphumeze Titi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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TOURISM

GRADE 10
Domestic Tourism
1. What is Domestic Tourism?
 This type of tourism deals with
tourists who take day trips, short
breaks, and holidays within their own
country
• A couple taking a weekend break in
their own country
• Soccer supporters travelling to another
province to watch their team play
• A family visiting relatives living in
another province.
 The domestic market has grown
rapidly over the last twenty years.
The number of people that can afford
to travel , has increased steadily
since 1990.
 Domestic tourism in valuable to the
economy of any country since
income is generated and jobs are
created.
 Factors that have a negative effect
on domestic tourism: (meaning why
can’t/ don’t SA people travel in SA?)
• Unemployment levels
• High interest rates and inflation rates
• Available spending money
• Lack of a tourism culture
2. Benefits of domestic tourism
2.1. ECONOMY
 When people travel they spend money in
local areas and contribute towards
economical development in these places.
 Infrastructure, services and facilities can
be maintained and upgraded with money
spend by tourists
 As it continues to grow the tourism sector
makes a greater contribution to our
economy.
2.2. PEOPLE
 Tourism is a labour intensive sector of the

economy and requires a variety of skills. The


sector can provide jobs for large numbers of
people.
 The development of tourism does not only create

jobs within the tourist industry (travel guides)


but also in other areas (website designers).
 It creates opportunities for local people to start

small enterprises. If tourists visit these areas


they support local business and this stimulates
growth.
 Domestic tourism gives people the opportunity to

learn more about their country and its different


people and cultures.
2.3. ENVIRONMENT
 Domestic tourism creates awareness of

the natural and cultural environments.


People realise how much our country has
to offer.
 People will become aware of how

important it is to conserve the country’s


environment for both the present and
future generations
 Income from domestic tourism can help

pay for conservation of important areas


and preserving our cultural heritage.
 People will be aware of ways to monitor

and prevent all forms of pollution.


3. Promoting domestic tourism
 Domestic tourism can be grown by:
• Encouraging tourism to all parts of SA
• Marketing tourism to the population
• Promoting short breaks and group travel
• Improved and more appealing
advertising
• Encouraging tourists to stay longer at a
destination
• Developing a holiday travel culture
• Providing more tourist-attracting
activities at destinations
• Encouraging people to travel throughout
the year by offering discounts and out of
season specials
• Publicising the unknown attractions

 According to NDT - ± R70 million was


spent over the last 6 years on domestic
tourism marketing using TV, radio,
outdoor advertising and events
Sho’t Left campaign
From SA taxi language – lift to a place
close by they will ask Sho’t left driver.
SATourism launched it in 2004
Re-launched in 2008
What: it showcases SA as a fun,
affordable destination for young people
who want to travel.
How: TV ads using young people.
SATourism works with ASATA – easier
to get information on affordable
holidays.

They also work with ASATA on the Sho’t


Left Enterprise programme – offering
previous disadvantaged SA the
opportunity to train as travel agents.
Use the website to plan local holidays
and book directly on the site.
A new domestic tourism marketing
campaign: Nothing’s More Fun
than a Sho’t Left that emphasizes
the fun of a domestic leisure
getaway, and that encourages
South Africans to take short breaks.
Nothing’s More Fun than a Sho’t
Left brings the fun back to travel. It
reminds South Africans that taking a
holiday, even for a night or two,
gives benefits that endure: great
memories, quality time with loved
ones, well-deserved escapes from
dull routine, and a chance to
experience new places, new people
and new things.
The campaign also offers a number of holiday
packages: deals that have been engineered in
partnership with South African Tourism’s travel
trade partners to deliver the fun, easy, accessible
and affordable holidays that Nothing’s More Fun
than a Sho’t Left promises.

Nothing’s More Fun than a Sho’t Left features Dr


Malinga as he takes a group of friends (with his
infectious sense of fun and cheerful love of life)
around the country, experiencing the beauty,
friendliness and awesomeness that South Africa
offers tourists.

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