Scribd Logo
Upload

Welcome to Scribd!

  • 86 views

    Mea260 Wayfair

    Uploaded by

    api-520459996
    Wayfair analyzed data from its Twitter account from April 6-12. The key findings include: - Engagement peaked on April 6th and steadily declined. - Potential impressions remained steady around 4,000 each day. - The majority of followers were female, between ages 18-34, and from the US. - The top interests of followers were soccer, basketball, science/technology, and fashion.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Mea260 Wayfair

    Uploaded by

    api-520459996
    86 views11 pages
    Wayfair analyzed data from its Twitter account from April 6-12. The key findings include: - Engagement peaked on April 6th and steadily declined. - Potential impressions remained steady around 4,000 each day. - The majority of followers were female, between ages 18-34, and from the US. - The top interests of followers were soccer, basketball, science/technology, and fashion.

    Original Title

    mea260 wayfair

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Wayfair analyzed data from its Twitter account from April 6-12. The key findings include: - Engagement peaked on April 6th and steadily declined. - Potential impressions remained steady around 4,000 each day. - The majority of followers were female, between ages 18-34, and from the US. - The top interests of followers were soccer, basketball, science/technology, and fashion.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    86 views11 pages

    Mea260 Wayfair

    Uploaded by

    api-520459996
    Wayfair analyzed data from its Twitter account from April 6-12. The key findings include: - Engagement peaked on April 6th and steadily declined. - Potential impressions remained steady around 4,000 each day. - The majority of followers were female, between ages 18-34, and from the US. - The top interests of followers were soccer, basketball, science/technology, and fashion.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    You are on page 1of 11

    Findings of Wayfair’s

    Twitter
    BY: JEN BARLETTA
    4

    3
    3

    Total Post 2

    Engagement
    1

    0
    04/06/2020 04/06/2020 04/06/2020 04/06/2020 04/07/2020 04/08/2020 04/08/2020 04/09/2020 04/09/2020 04/09/2020
    13:14 14:55 16:19 18:26 14:32 13:29 16:56 14:42 14:43 16:02

    Date
    5000
    4642

    4500

    4000

    3500

    3000

    Impressions
    Potential 2500

    Impressions 2000

    1500

    1000

    500

    0
    4/6/20 4/7/20 4/8/20 4/9/20 4/10/20 4/11/20 4/12/20

    Date
    400

    350

    Mentions Replies

    300
    Retweets

    250

    Engagement
    Engagement 200

    150

    100

    50

    0
    4/6/20 4/7/20 4/8/20 4/9/20 4/10/20 4/11/20 4/12/20

    Date
    400

    350 Basic Negative

    Basic Neutral

    300 Basic Positive

    250

    Engagement
    200

    Engagement
    Sentiment
    150

    100

    50

    0
    4/6/20 4/7/20 4/8/20 4/9/20 4/10/20 4/11/20 4/12/20

    Date
    74320

    74300

    74280

    74260

    74240

    Followers 74220

    74200

    74180

    74160

    74140
    4/6/20 4/7/20 4/8/20 4/9/20 4/10/20 4/11/20 4/12/20
    38%

    Followers by
    Gender 62%

    Male Female
    22%

    Followers by 52%

    Age Group 14%

    12%

    17 and below 18-24 25-34 35 and above


    Audience by
    Country
    99.2
    14000000 100.00

    90.00
    12000000

    80.00

    10000000
    70.00

    60.00
    8000000

    50.00

    Top Influential
    6000000
    40.00

    Author 4000000
    22.9
    30.00

    20.00

    2000000
    10.00
    4.9
    2.8 2.2 2.2 1.7 1.3 1.3 1.3
    0 0.00

    Followers Influence Score


    35.0% 1.40

    1.25
    31.2%

    30.0% 1.20

    25.0% 1.00

    Affinity COmparing Percent on Twitter


    Percent on Audience Interest
    20.0% 0.80

    Audience’s 10 16.8%

    Top Interests
    15.0% 0.60
    13.7%

    11.0%
    10.0% 9.1% 9.0% 0.40
    8.8%
    8.1% 7.8% 7.6%

    5.0% 0.20

    0.0% 0.00
    Soccer Basketball Science And Fashion Video Justin Bieber Games Health Astrology Hip Hop
    Technology Games

    You might also like