Business Plan: Presented By: Sachin. R

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BUSINESS PLAN

PRESENTED BY:
Sachin. R
WYETH
 This retail outlet consists of all retail house hold
electronic, mobiles, computers, laptops etc items.
 Quality service.
 Customer satisfaction.
 Time to time delivery of items.
 Separate department for each items.
 Maintenance of cleanliness.
 Complementary gift on purchase of above 5000 Rs.
 Special offers during special days.
Retail unit
Retailing consists of the sale of goods or
merchandises from a fixed location like
departmental stores.
Retailing include subordinated services.
Retailer buys goods or products in large
quantities from manufacturers or
wholesalers and sell them to end-
customers.
Retail establishment is often called shops
or stores.
Continued…
Retail comes from French word retailler, which
refers to ”cutting-off”.
The pricing technique used by most retailer is
cost-plus pricing.
Purchaser may be individual.
Retailers are at the end of supply chain.
Several ways where customers can receive goods
from retailers:
1. Counter service.
2. Delivery.
3. Door-to-door.
4. Self service.
Difference between retail and
wholesale
RETAIL WHOLESALE

1. End chain of supply 1. Middle chain of supply

2. Customer purchases in small 2. Customer purchases in bulk


quantity quantity.

3. Price is higher 3. Price is lower

4.Credit is less entertained 4. Wholesale runs through credit basis

5. Retailer buys goods or products in 5. wholesalers buys goods or products


large quantities from manufacturers in large quantities from manufacturers
or wholesalers and sell them to end- and sell them to retailers
customers.
PLACE
Gokul road is the good place to start a
retail business.
It is regarded as industrial area.
Well built Infrastructure.
Migrating population.
Standard of living is high.
Rapid development in that place.
SCOPE
Higher growth.
Growth rate is 8.5%.
Retail sector contributes 10% of India's GDP.
Helpful to logistic sector.
Employment will increase and manpower will
develop.
Easy for buyers where they can evaluate their
products from all brands in a single shop.
MARKETTING
STRATERGIES
 ADVERTISEMENT IN MEDIA.
 GIVING SPONSERSHIP.
 HOARDINGS.
 PAMPHLETS.
 ADVERTISEMENT ON BUSSES AND NEWS
PAPERS.
PRICING
Pricing plays a very important role in functioning of any business,
pricing, thus has to be given special attention before it is set.
The price of the products will depend upon the types of the products.
The prices will vary from BRAND of the various COMPANIES and
also the price the other sole vendors are charging. Price will have a
great impact with the objective of the firm. That price will also
depend on the kind of expenses the company has over the
advertisement and marketing and also the royalty charged by the
parent company. 
 The STORE has aims of getting heavy budget advertisements so it
will also affect the price of the product. There are many others factors
that will influence the price some of them are the present market
condition and the marginal profits of the firm. The price initially will
be kept at a nominal level keeping the customers PRICE in mind, as
the customer’s increase the demand for the PRODUCT the price will
also be taken into consideration and increased.
SOCIAL RESPONSIBILITIES
 We will be sharing a part of profit margin in the name of
charity in following ways after attaining BEP:
1. Poor children education (Jabhi Padega INDIA Tabhi
Toh Badega INDIA)
2. Free Medical Treatment for poor.
3. Natural disasters.
4. Providing food for poor .
TARGET
We are going to target our business
to higher and middle level families.
Special target towards husband and
wife where both of them will be
working.
House wives.
Youths.
SWOT ANALYSIS
 Strengths
 Customer satisfaction and time to time delivery of products.
 Competitive pricing technique 
Weaknesses
 As the retail outlet is a new one people may be reluctant to change to it in the
initial stage.
Opportunities
 The retail outlet has the opportunity to capture the wide untapped market of
HUBLI
 Has the opportunity to expand its business into various nearby towns 

Threats
 Other business persons may come up with a same project.
PRODUCTS
Mobiles
Television
Washing machines
Refrigerators
Play stations
Computers and Laptops
Home theaters
Ipods
Allocation of Human Resources
POSITIONS NO OF EMPLOYEES
  
1.MANAGER 3

2.SUPERVISOR 8

3.CLEANERS 4

4.ACCOUNTANTS 1

5.WATCHMEN 2

TOTAL EMPLOYEES 18
ALLOCATION OF SALARY
POSITIONS NO OF SALARY\MONTH
EMPLOYEES

1.MANAGER 3 12,000*3=36,000

2.SUPERVISOR 8 5,000*8=40,000

3.CLEANERS 4 2,000*4=8,000

4.ACCOUNTANTS 1 6,000*1=6,000

5.WATCHMEN 2 2,500*2=5,000

TOTAL EMPLOYEES 18 95,000


PARTICULARS AMOUNT
A) LAND AND BUILDING(8000sqft) 40,80,000
B) MACHINERY AND EQIUPMENT 10,00,000
C) TESTING EQUIPMENT 1,00,000
D) OTHER FIXED INVESTMENTS:
1) PACKAGING AND FORWARDING 50,000
2)ELECTRIFICATION AND INSTALLATION 1,50,000
CHARGES
FURNITURES 2,00,000
3)COST OF TOOLS 50,000
4)COST OF OFFICE EQUIPMENTS 5,00,000
5)CASH IN HAND 2,00,000
E) TOTAL NON RECURRING EXPENDITURE (A+B+C+D) 53,30,000
F) STAFF AND LABOUR:
1)INDIRECT LABOUR WAGES/ P.M 50,00,000
2)DIRECT LABOUR WAGES/PM 1,00,000
TOTAL SALARIES (1+2) 1,50,000
G)OTHER ITEMS OF EXPENDITURE
1)POWER CHARGES 60,00,000
H) TOTAL RECURRING EXPENDITURE: (F+G) 11,60,000
I) WORKING CAPITAL 20,00,000
J) TOTAL INVESTMENT REQUIRED:
1) NON-RECURRING EXP 44,30,000
2)WORKING CAPITAL 20,00,000
TOTAL: 64,30,000,
K) TOTAL COST OF PRODUCTION:
1) TOATL RECURRING EXP 11,60,000
2)DEPRECIATION ON MACHINERY AND 1,00,000
EQUIPMENT
3) DEPRECIATION ON BUILDING 2,00,000
4) MAINTENANCE CHARGES 50,000
5) INTEREST ON TOTAL INVESTMENT 8,00,000
6)WELFARE FOR STAFF 50,000
7) OFFICE STATIONERY AND POSTAGE 50,000
TOTAL: 16,10,000
TOTAL INVESTMENT 1,00,00,000
SALES FORECASTS AND BEP
ANALYSIS
 Sales for 1 year is 43,11,700
st

 Variable expenses 34,02,000


------------------
 Contribution 9,09,700  

 BEP = Fixed cost / Contribution


19,25,000/ 9,09,700
= 2.11

We except the BEP to be achieved at the beginning of the 3rd year


 
Thank you
Open for queries

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