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Indian Ethnic Costumes (Manyavar)

The document summarizes opportunities for the expansion of Manyavar, an Indian ethnic wear brand, into international markets. It discusses growth drivers in the domestic market like rising e-commerce and acceptance of ethnic wear in everyday and formal settings. It also outlines Manyavar's existing international presence and opportunities to expand further through merchandising tie-ups and global shipping. The document analyzes promotional strategies through participation in international exhibitions and outlines factors to consider for global expansion like political, economic, social, technological, legal and environmental factors. It discusses challenges of managing inventory, reverse logistics and multi-channel sales while expanding abroad.

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jay jariwala
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526 views10 pages

Indian Ethnic Costumes (Manyavar)

The document summarizes opportunities for the expansion of Manyavar, an Indian ethnic wear brand, into international markets. It discusses growth drivers in the domestic market like rising e-commerce and acceptance of ethnic wear in everyday and formal settings. It also outlines Manyavar's existing international presence and opportunities to expand further through merchandising tie-ups and global shipping. The document analyzes promotional strategies through participation in international exhibitions and outlines factors to consider for global expansion like political, economic, social, technological, legal and environmental factors. It discusses challenges of managing inventory, reverse logistics and multi-channel sales while expanding abroad.

Uploaded by

jay jariwala
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Indian Ethnic Costumes

(Manyavar)
Presented by:-
• Akshay Gowda:
• Jay Jariwala: 25
• Jai Kothari: 28
• Sahil Manek: 31
• Harsh Mehta: 33
• Bhushan Nikam: 37
• Mansi Pandey: 38
• Isha Savla: 49
• Yash Soni: 55
• Chinmay Toshniwal 57:
Growth Drivers

Increasing renting based module

Rising E-Commerce

Ethnic wear becoming part of everyday

Acceptance of Ethnic wear as formal wear

The inclination of youth towards Ethnic wear


INTERNATIONAL PRESENCE OF
MANYAVAR
• First international store in UAE

• Rapid growth in global footprint

• Merchandising tie ups

• Global shipping

• Aim of future expansion


Outreach and Marketing
• Manyavar Mohey: Ethnic women`s wear for an untapped market

• First they were only into groom`s wear.

• Women`s market is 40 times bigger(penetration)

• Also like in Indian tournaments like IPL, Manyavar can tie-up with Foreign tournaments

• 1 tournament- 1 player

• Can carry out CSR activities


Promotional Strategy: Participation in Exhibitions & Trade Shows

Canada's The National The Knot


Bridal Show Wedding Couture Show
Show
● 11th- 13th September, 2020 ● ● 04th-06th October, 2020
17th-18th October, 2020
● Metro Toronto Convention ● Metropolitan Pavilion, New York,
● ExCeL London, UK
Centre, Toronto, Canada USA

● Manyavar can display it’s best bridal wear ● The National Wedding Show is the
and groom wear ultimate destination for wedding planning ● The Knot Couture Show is the leading
● At this event, brides and grooms can ● Manyavar can set up it’s bridal boutique at forum for bridal designers and buyers
interact with wedding professionals this event ● Manyavar can participate at this event
● Manyavar can thus showcase it’s premium ● Models from Manyavar can also and showcase the latest trends in ethnic
services and establish a hold for their participate in the stunning catwalk shows wear
brand. which will showcase their wedding outfits

Manyavar can not just target Indians residing abroad but also foreigners who are fascinated by Indian
ethnic wear which is not only suited for weddings but other occasions as well.
Factors to look upon for Global Expansion(PESTLE)

Political • Stability of the Government


• Control Structure(Centralized
Factors or Decentralized)

Economical • Purchasing Power of the


People
Factors • Economic Development

• Lifestyles
Social Factors • Buying Habits
Technological • Online or Offline Users
Factors
• Home Country Laws
• Host Country Laws
Legal Factors • International Laws
Regulations

Environmental • Cultural Differences


Factors
Role of Technology in Indian Ethnic wear Industry
• Augmented Reality-based Virtual Trial Rooms

• Bodymetrics

• Point of Sale

• Merchandise Visibility
Major Challenges
• No rotation of stock leads to outdated stock

• The high cost of reverse logistics.

• Managing offline and multi-channel sale

• Lack of knowledge about the Indian culture globally

• Familiarity with Indian culture


Thank You

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