Ummer Roject Resentation ON Herbal Healthcare Industry in India

SUMMER PROJECT
PRESENTATION
ON
HERBAL HEALTHCARE
INDUSTRY IN INDIA
(with refference to Himalaya Drug Company)
Faculty Guide : Presented By :
MS. Ranjana Sharma Saurabh rustagi
BBA – General
A3906409059
OBJECTIVES
 To study the growing healthcare industry in india, ayurveda
and its use
 To study the need of herbal products and their popularity

among the consumers
 To study the ayurvedic industry in india
 To study the Himalaya Drug Company, its product line and

future prospects
AYURVEDA
 Ayurvedic medicine is a system of traditional medicine native to the Indian
subcontinent and practiced in other parts of the world as a form of alternative
medicine
 Herb is a plant with a non woody stem which withers and dries down after
flowering. The term applies to all plants whose leaves, stems, roots, flowers,
fruits and seeds have medicinal uses.
 India is called “Botanical Garden of the world” as it is the largest producer

of medicinal herbs.
 Out of more than 25000 plants, only 10 % are used for their medicinal value.
Around 1800 species of medicinal herbs are systematically documented in the
codified Indian systems of medicine. These herbal products are preventive,
protective, nutritive and curative.
Growth In Healthcare Sector
 Healthcare is one of India’s largest sectors, in terms of revenue and
Employment, and the sector is expanding rapidly.
 India followed by China is the largest producer of medicinal plants, having

more than 40% of global diversity.
 India has 15 Agroclimatic zones, 4700 different plant species and 15000
medicinal plants.
 The private sector accounts for more than 80% of total healthcare spending in
India.
 Indian herbal market is likely to reach Rs.14,500 crore (Rs 145,000 million) by
2012 and exports to Rs.9,000 crore (Rs 90,000 million) with a Compound
Annual Growth Rate of 20% and 25% respectively
THE AYURVEDIC MEDICINE
INDUSTRY IN INDIA
 Ayurvedic medicines are produced by several thousand companies in India,

but most of them are quite small, including numerous neighborhood
pharmacies that compound ingredients to make their own remedies.
 Ayurvedic production in India is on the order of one billion dollars (U.S.).
The industry has been dominated by less than a dozen major companies for
decades
 The key suppliers in Ayurveda are Dabur, Baidyanath, and Zandu, which
together have about 85% of India's domestic market. Other companies like
The Himalaya Drug Company, Charak, Vicco, Emami, Aimil and Ayur
are mentioned repeatedly by various writers about the Ayurvedic business in
India.
HIMALAYA HERBAL
HEALTHCARE
 Himalaya was established in the year 1930 by Mr. M.Manal.
 introduced “Serpina”, world’s first anti-hypertensive drug in the
year 1934.
 Pioneered the use of modern science to validate ayurveda’s
secrets.
 Was awarded an ISO 9001:2000 certification in the year 2003.
 CEO of the company- Mr. Ravi Prasad
Mission
 Establish Himalaya as a science-based, problem-solving, head-to-heel brand,
harnessed from nature's wealth and characterized by trust and healthy lives.
 Develop markets worldwide with an in-depth and long-term approach,

maintaining at each step the highest ethical standards.
 Respect, collaborate with and utilize the talents of each member of the
Himalaya family and the local communities where Himalaya products are
developed and/or consumed, to drive our seed-to-shelf policy and to
rigorously adopt eco-friendly practices to support the environment we
inhabit.
 Ensure that each Himalaya employee strongly backs the Himalaya promise to
exceed the expectations of the consumer, each time and every time. Nothing
less is acceptable
Research & Development
 Each Himalaya product undergoes years of primary research and clinical trials
before it reaches the market.
 Himalaya has a well-defined Research and Development policy. It states that no

investment is too much when it comes to scientifically creating safe drugs and
therapies.
 Himalaya's constant endeavor is to create innovative products that satisfy

the health and personal care requirements of contemporary living.
 Himalaya is a completely research-oriented company. Indeed, it is this

emphasis on R&D that allows Himalaya to produce safe, efficacious and
consistent remedies using ayurvedic principles.
Products
Himalaya's products can broadly be categorized
into three main ranges :
Pharmaceutical
Personal Care
Animal Health
SWOT ANALYSIS FOR HIMALAYA
Strength
• Wide range of products-Pharmaceutical, Personal care, Animal care.
• Strong brand image& global presence.
• Strong distribution channels, International consignment delivery within 48
hrs.
• R&D-Regulatory certifications USFDA Quality assurance through GMP,
GLP & GCP
• First company to produce 100% Herbal baby products.
Weakness
• Basic Image of HIMALAYA as an herbal health care company.
• Limited no. of botanical supplier and traders.
• inappropriate methods of collection and storage leading to sub optimal
levels of active constituents .
• Quality constraint
Opportunities
• Huge demand of Herbal and Ayurveda based products in International
market
• Untapped rural market.
• Next to IT & Biotechnology research in medicinal plants should
emerges as the most sustainable growth sector in the years to come.
• Targeting diabetic patient
Threats
• Major competitors- Dabur, CavinKare, Jyothy laboratories, Paras
pharmaceuticals, Zandu.
• Manufacturing costs & processing costs are high.
• Competition from synthetic brands
Future Prospects
Himalaya is still an urban-centric brand and more popular in
metros and mini-metros where modern formats are
established. In order to increase the reach and penetration,
they need to grow their presence in general trade outlets.
Research Methodology
METHODOLOGY IS DIVIDED IN TWO PARTS
 RESEARCH TYPE
Descriptive type
 DATA COLLECTION
Data is all secondary data and is collected from the internet.
Conclusion
The transformation in the practice of traditional medical systems has
resulted in a vibrant trade in medicinal plants. Rapid growth of India’s
herbal industry, especially in the recent past, has caused the emergence of
the large number of industrial units engaged in manufacture of herbal
formulations under various streams of Indian Medical Systems as the
largest consumers of herbal raw drugs in the country

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SUMMER PROJECT

 To study the need of herbal products and their popularity

 To study the ayurvedic industry in india

 To study the Himalaya Drug Company, its product line and

 India is called “Botanical Garden of the world” as it is the largest producer

 India followed by China is the largest producer of medicinal plants, having

 Ayurvedic medicines are produced by several thousand companies in India,

 Develop markets worldwide with an in-depth and long-term approach,

 Himalaya has a well-defined Research and Development policy. It states that no

 Himalaya's constant endeavor is to create innovative products that satisfy

 Himalaya is a completely research-oriented company. Indeed, it is this

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