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    D Mart 4

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    Vijay Kumar
    D-Mart is a chain of hypermarkets founded in India in 2000 with a mission to provide customers the best value. It has over 155 stores across India generating over $2 billion in annual revenue. D-Mart keeps prices low through a short distribution channel, bulk purchasing, and owning its buildings. It offers a wide selection of grocery, household, and clothing items at discounted prices along with frequent sales and promotions. The stores have a layout with grocery and medicines on the ground floor and clothing on upper floors.

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    D Mart 4

    Uploaded by

    Vijay Kumar
    443 views10 pages
    D-Mart is a chain of hypermarkets founded in India in 2000 with a mission to provide customers the best value. It has over 155 stores across India generating over $2 billion in annual revenue. D-Mart keeps prices low through a short distribution channel, bulk purchasing, and owning its buildings. It offers a wide selection of grocery, household, and clothing items at discounted prices along with frequent sales and promotions. The stores have a layout with grocery and medicines on the ground floor and clothing on upper floors.

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    D-Mart is a chain of hypermarkets founded in India in 2000 with a mission to provide customers the best value. It has over 155 stores across India generating over $2 billion in annual revenue. D-Mart keeps prices low through a short distribution channel, bulk purchasing, and owning its buildings. It offers a wide selection of grocery, household, and clothing items at discounted prices along with frequent sales and promotions. The stores have a layout with grocery and medicines on the ground floor and clothing on upper floors.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    443 views10 pages

    D Mart 4

    Uploaded by

    Vijay Kumar
    D-Mart is a chain of hypermarkets founded in India in 2000 with a mission to provide customers the best value. It has over 155 stores across India generating over $2 billion in annual revenue. D-Mart keeps prices low through a short distribution channel, bulk purchasing, and owning its buildings. It offers a wide selection of grocery, household, and clothing items at discounted prices along with frequent sales and promotions. The stores have a layout with grocery and medicines on the ground floor and clothing on upper floors.

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    INTRODUCTION

    • Chain of hypermarkets
    • Founder - Radhakishan Damani in 2000
    • As of 2018, it has 155 stores across whole India
    • D Mart is promoted by Avenue Supermarts Ltd.
    • Revenue – 15,081.53 Cr. (31st March 2018)
    • Mission – ‘Provide the best value possible for our customers, so that every rupee they spend
    on shopping with us gives them more value for money than they would get anywhere else.’

    https://tradebrains.in/d-mart-founder-rk-damani-success-story-bio-
    facts-net-worth/
    FEATURES
     Low Prices
     Big Stores
     Great Discounts & Schemes
     Short Distribution Channel
     Wide variety of products & brands
     Offering Value for Money
     Spacious and Located at Prime Locations
     Avenue supermarket Ltd., doing business as D-Mart, is an Indian chain of Hypermarket in India.
     D-Mart directly buy goods from its manufacturer's because of which they are able to deliver
    final goods to its customers at a discounted rate

    https://blog.finology.in/investing/business-model-dmart#:~:text=DMart's%20target%20customers
    %20are%20low,customer%20base%20than%20other%20retailers .2
    Market Share and Growth

    Avenue Supermarts with growing revenue 26% to ₹237b.

    https://simplywall.st/news/heres-why-we-think-avenue-supermarts-nsedmart-is-well-
    worth-watching/#:~:text=One%20way%20to%20double%2Dcheck,That's%20a%20real http://www.blog.sanasecurities.com/d-mart-ipo-review/
    %20positive
    bsmedia.business-standard.com › data › equity-brokertips
    Categories
    Layout

     All FMCG products which are used daily are kept on the ground floor
     The Vegetables and Medicines counter are also situated on the ground floor
     The first floor is mainly for apparels/Garments. Men’s, Women and Kids wear are
    available on this floor
     The second floor stores all the home utensils, sports equipment's, and gift article, etc
     Each section has one attendant on average. The floor cleaning activity is outsourced

    https://prezi.com/p_gsgxwauaax/layout-of-a-
    departmental-store/
    MERCHANDISE

     The product mix is good & lot of variety is available.


     The assortments for apparels is done as per the price and size.
     The D-Mart offer price and the Max. Retail Price both were visible on the price card
     During the festival season, the festival items are kept in the main area.
     PRICING D-Mart

     Low Pricing, Heavy Discounts, Offers


     Low Advertising
     Own buildings
     Bulk buying
     Short Distributor Channel

    https://acadpubl.eu/jsi/2018-118-14-15/articles/15/24.pdf
    Advertising and Promotion

     D-Mart usually advertise in major Newspaper giving information about their latest offers
     D-Mart hoardings can be found on the lamp post on major roads
     Promotion and sales offers were present for most of the items.
     E.g. There were a discount of 10 % on all CINTHOL products and Cadbury chocolates.
    My learnings

     After opening of new stores D-Marts main focus is on how to make that store profitable
     D-Mart doesn’t take property on rent
     Slow expansion
     Everyday low price strategy
     Paying money to supplier before credit period
     High inventory turn-over ratio
     Buying quality products in bulk
     D-Mart main focus is on giving customer products at discounted rate

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