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    Eagles Group

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    Hanan Salman
    1) McDonald's is facing a growth gap and needs to increase profits by $3 billion in 3 years. They are exploring expanding into entertainment to drive new revenue streams. 2) They are considering various entertainment options like amusement parks, aqua parks, outdoor cinemas, theaters, tour buses with restaurants, go-karting, bowling, VR games, pet services, salons, hotels, clinics, restaurants, cafes, delivery services, and technology partnerships. 3) Financial projections show the new business lines could generate over $600 million in annual revenue and over $500 million in annual net profit within 3 years by leveraging the McDonald's brand across new locations and customer segments.

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    Eagles Group

    Uploaded by

    Hanan Salman
    53 views83 pages
    1) McDonald's is facing a growth gap and needs to increase profits by $3 billion in 3 years. They are exploring expanding into entertainment to drive new revenue streams. 2) They are considering various entertainment options like amusement parks, aqua parks, outdoor cinemas, theaters, tour buses with restaurants, go-karting, bowling, VR games, pet services, salons, hotels, clinics, restaurants, cafes, delivery services, and technology partnerships. 3) Financial projections show the new business lines could generate over $600 million in annual revenue and over $500 million in annual net profit within 3 years by leveraging the McDonald's brand across new locations and customer segments.

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    1) McDonald's is facing a growth gap and needs to increase profits by $3 billion in 3 years. They are exploring expanding into entertainment to drive new revenue streams. 2) They are considering various entertainment options like amusement parks, aqua parks, outdoor cinemas, theaters, tour buses with restaurants, go-karting, bowling, VR games, pet services, salons, hotels, clinics, restaurants, cafes, delivery services, and technology partnerships. 3) Financial projections show the new business lines could generate over $600 million in annual revenue and over $500 million in annual net profit within 3 years by leveraging the McDonald's brand across new locations and customer segments.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    53 views83 pages

    Eagles Group

    Uploaded by

    Hanan Salman
    1) McDonald's is facing a growth gap and needs to increase profits by $3 billion in 3 years. They are exploring expanding into entertainment to drive new revenue streams. 2) They are considering various entertainment options like amusement parks, aqua parks, outdoor cinemas, theaters, tour buses with restaurants, go-karting, bowling, VR games, pet services, salons, hotels, clinics, restaurants, cafes, delivery services, and technology partnerships. 3) Financial projections show the new business lines could generate over $600 million in annual revenue and over $500 million in annual net profit within 3 years by leveraging the McDonald's brand across new locations and customer segments.

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    1

    Eagles Group
    2

    Problem

    MacDonald’s is facing a gap between aspirations and what could be


    reasonably expected, they have to get 3 billion as profit in  3 years
    to overcome the growth gab.
    PROCESS Steps 3

    What is going on Entertainment


    Connecting the dots was McCemina
    so challenging McMedia
    Mcdonalds, Amazon, McBus
    Disenyand, FlyEmirates McPayArea

    01 02 03 04 05
    That’s easy Brainstorming Eurika

    Fragmenting the
    business model is so
    easy
    Field of Play 4

    Play of Field Potential Compelling Actionable Fit Robust Total

    Health 2 5 4 1 4 16

    Entertainment 5 5 1 5 4 20

    Medical 2 3 1 2 3 11

    Technology 5 3 3 3 4 19

    Pets 4 3 1 3 4 15

    Delivery 4 4 1 3 4 16
    5
    6

    McLand Project
    7
    7

    Business Model Canvas


    8

    Business Model Canvas


    Value Proposition

    Amusement Park
    9

    Aqua Park
    10

    Out Door Cinema


    11

    Theater for Live Shows


    12

    Tour Bus with Restaurant


    13

    Go Carting
    14

    Bowling
    15

    VR & Play station


    16

    Pets Service
    17

    Salon
    18

    Restaurants
    McKisoks
    19

    McCafe
    McIcecream
    McPotato
    20

    Hotels
    21

    Clinic
    22

    McLand Tower
    23

    Technology / Food Delivery


    Cashless machines
    Drones
    Mobile App
    Website
    24

    Tracking watches
    25

    Vending machines
    26

    Customer Segments:
    27

    Families
    28

    Teenagers
    29

    Charities
    30

    Special needs associations


    31

    Pets
    32

    Schools
    33

    Universities
    34

    Customer Relationship:
    35
    36
    37
    38
    39
    40
    41

    Key activities:
    42

    Selling food and beverages


    43

    Sales
    44

    Customer service
    45

    Entertainment
    46

    Channels
    47

    Branches
    48

    Franchising
    49

    Direct Sales
    50

    Delivery
    51

    Partners
    52

    Subcontractors / Outsourcing
    Hotels
    Clinic
    Restaurants
    Adventure
    Theater
    Cinema
    Marketing agencies
    Aqua park
    Delivery Companies
    53

    Suppliers
    • Beverages
    • Food
    • Farms
    • Packaging
    • Mc Products
    suppliers
    54

    Key Resources
    55

    Brand
    56

    Restaurant equipments
    57

    Land
    58

    Buildings
    59

    Decorations
    60

    Financial Modeling
    Revenue Stream 61

    WRITE YOUR SUBTITLE HERE

    1 Park and Resort


    • Subcontractors revenue: McClinic, McHotels, McResturent.

    • Direct revenue: McFood, Mc Bus, McParties, Addmittion Fees

    2 Entertainment
    • Subcontractors yearly fees:

    • McAdventure, McTheater, Mc Cenima, Mc Future World

    3 Consumer Product
    • Sales of merchandise (Retail, whole sales)
    • Co-branding opportunities

    • Direct sales ( Cloths, Toys, Books, Stationery, souvenir)


    • License trade names
    McLand Locations 62

    New York

    Italy
    California
    6

    5
    4

    7
    McLand Revenues by Category 63

    REVENUES BY CATEGORY

    Subcontractors

    McSubsections

    Addmition fees

    License and loyality

    REVENUES BY CATEGORY (Million)


    165
    150
    135
    120
    105
    90
    75
    60
    45
    30
    15
    0
    Subcontractors McSubsections Addmition Fees Lisences and
    Loyality
    PROFIT AND LOSS INFOGRAPHIC 64

    P R O F I T
    I
    L O S S
    K
    McLand
    65
    Profit & Loss Statement
    For the Years Ending [Dec 31, 2022 and Dec 31, 2023]
    Revenue 2022 2023
    Sales Revenue    
    Subcontractors sales 157,200,000 157,200,000
    McSubsections 144,000,000 244,800,000
    Addmition fees 120,000,000 180,000,000
    Licenses and Loyality 25,000,000 50,000,000
    Total Revenues 446,200,000 632,000,000
    Expenses    
    Direct Cost
    Cost of goods sold 14,400,000 24,480,000
    Indirect Cost    
    Rent 24,000,000 24,000,000
    Utilities & insurance 10,000,000 10,000,000
    Marketing & Advertising 500,000 500,000
    Salaries and wages 3,000,000 3,300,000
    Loans 10,000,000 10,000,000
    Maintenance and cleaning 500,000 500,000
    Depreciation 750,000 750,000
    Total indirect cost 48,750,000  49,050,00
    Total Expenses
    63,150,000 80,230,000
    Net Operating Profit    
    383,050,000 551,770,000
    Profit & Loss Chart for 1 branch (millions) 66

    700

    600

    500 3
    400

    300

    200

    100

    0
    Year 2021 Year 2022 Year 2023
    -100

    0
    Year 1 Year 2 Year 3
    67
    68
    68

    Vision
    Bring entertainment & innovation to every human
    being. ( if you have a soul you can entertain with
    and through us).
    69
    70
    71
    72
    73
    74
    75
    76
    77
    78
    79
    80
    81
    82

    Conclusion
    83

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