Royal Ahold
Royal Ahold
Royal Ahold
Presented By:
• Ankita Bora - 410
• Swaty Sharma
• Binay Tiwari
• Shankar Votavat
COMPANY BACKGROUND
In 1887, Albert Heijn started a grocery store in Zaamdam,
Netherlands
Ahold was listed in Amsterdam Stock Exchange in 1974
Started a Self-Service Super market in Rotterdam 1955
Known for quality & value for money
Ahold operates in two market sectors- Food retail & Food
service
Operations in 27 countries throughout Europe & North
America, South America, & Asia
It employs 4,50,000 people in 9000 stores with a customer
base of 40 million
EXPANSION
Aggressive international expansion plan
Aimed to achieve 15% annual growth
Ahold acquired Spanish super market & Bi-lo Chain in
1976
Joint ventures with 3000 stores across Northern Europe
1150 stores across Southern & Central Europe
Largest operation in Spain with 600 stores
From 1993-2002 they spent 19 billion euros to buy 50
companies
EXPANSION
Borrowed 12 million euros for the expansion
Ahold got the recognition of the world’s 3rd largest
retailer
Ahold operated in US with 1600 stores
By 1996 bought American giant “Stop & Shop” chain
Diversified by acquiring US food service for 2.6 billion
dollars & PYA/Monarch for 1.6 billion dollars
It was the largest food provider in Netherlands & one of
the largest in US
AHOLD AQUISITIONS
ISSUES
Promotional Allowances
They are rebates that vendors pay to companies like USF for
P&L
Company:
included discount rebates as profits
entered larger discounts than had been agreed with suppliers
incorporated the discounts at the wrong time period
forced suppliers to inflate profit through market dominance
ISSUES
Improper consolidation of Joint Ventures
Showed fully consolidated several JV’s though the
consolidation
Company gave side letters to independent auditors to