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Potato-Corner Swot

The document summarizes the history and growth of Potato Corner, a Philippine snack franchise. It began in 1992 with its first outlet opened by Jose P. Magsaysay Jr. and others. By 1993 it began franchising and grew from kiosk-style stores to in-line stores in malls, schools, and tourist destinations. Potato Corner received several franchise awards from 2003-2015. It achieved 1 billion pesos in sales in 2015. The document also analyzes Potato Corner's strengths, weaknesses, opportunities, and threats, and concludes that it will continue growing due to its many franchises, famous brand, fast return on investment, and unique product quality.

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AhnJello
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4K views18 pages

Potato-Corner Swot

The document summarizes the history and growth of Potato Corner, a Philippine snack franchise. It began in 1992 with its first outlet opened by Jose P. Magsaysay Jr. and others. By 1993 it began franchising and grew from kiosk-style stores to in-line stores in malls, schools, and tourist destinations. Potato Corner received several franchise awards from 2003-2015. It achieved 1 billion pesos in sales in 2015. The document also analyzes Potato Corner's strengths, weaknesses, opportunities, and threats, and concludes that it will continue growing due to its many franchises, famous brand, fast return on investment, and unique product quality.

Uploaded by

AhnJello
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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 Cheese

 BBQ
 Sour n’ Cream
 Jose P. Magsaysay Jr.
 Jorge and Jenny Wieneke
 Danny and Marivic Bermejo
 Ricky, Lisl and Jojo Montelibano
 opened its first outlet in October 1992
 Jose P. Magsaysay Jr.
 began franchising the year after
 kiosk-type business
The types of customers that
 grown into opening in-line stores purchase products from
kiosks are often referred to
 malls as “impulse buyers.”
 Schools
 tourist destinations
 In 2003
 Franchise Excellence Hall of Fame Award 
 Philippine Franchise Association
 Best Franchise of The Year Award (for three consecutive years)
  Department of Trade and Industry
 King of Kiosks
1 billion pesos sales in
2015
1. Build Stronger Systems

2. Hyperfocus

3. Understand the Market

“we had to become even more


focused on the brand and take good
care of the supply chain.”
Children Millennial
 Strengths
 Well-known product /Brand Name  Weaknesses
 Small investment risks  Few Crews per stall
 Economies of Scale  Cost structure
 Customer Loyalty  Lack of product awareness
 Supply Chain  Online presence
 Opportunities
 New ingredients/products  Threats
 Online Marketing  Threat of the market leaders
 Innovation  Change of the trend or taste
 International Expansion  Inactive promotions and
advertisements
 Emerging Market
 Political Risks
 Upgrade Customer Service
 Bad economy
Conclusion

Potato Corner will grow more because it has many stalls or franchises that is already
running in this country and across the world. Another reason is the brand, it is already famous
to all children and millennial. It also has a fast ROI and very profitable business. The product
also has a quality which is very unique from the competitors’ product.

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