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    Ecommerce

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    Amritkumar Beniwal
    This document provides an overview of internet marketing. It defines digital marketing and online marketing. It then discusses the history of online marketing from the 1990s to the present. It outlines different types of internet marketing including search engine marketing, search engine optimization, display advertising, pay per click advertising, social media marketing, and email marketing. Finally, it discusses advantages such as low cost, global reach, convenient payments and affiliate marketing as well as disadvantages like lack of trust, competition, required skills, fraud, and negative feedback.

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    Ecommerce

    Uploaded by

    Amritkumar Beniwal
    140 views11 pages
    This document provides an overview of internet marketing. It defines digital marketing and online marketing. It then discusses the history of online marketing from the 1990s to the present. It outlines different types of internet marketing including search engine marketing, search engine optimization, display advertising, pay per click advertising, social media marketing, and email marketing. Finally, it discusses advantages such as low cost, global reach, convenient payments and affiliate marketing as well as disadvantages like lack of trust, competition, required skills, fraud, and negative feedback.

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    This document provides an overview of internet marketing. It defines digital marketing and online marketing. It then discusses the history of online marketing from the 1990s to the present. It outlines different types of internet marketing including search engine marketing, search engine optimization, display advertising, pay per click advertising, social media marketing, and email marketing. Finally, it discusses advantages such as low cost, global reach, convenient payments and affiliate marketing as well as disadvantages like lack of trust, competition, required skills, fraud, and negative feedback.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    140 views11 pages

    Ecommerce

    Uploaded by

    Amritkumar Beniwal
    This document provides an overview of internet marketing. It defines digital marketing and online marketing. It then discusses the history of online marketing from the 1990s to the present. It outlines different types of internet marketing including search engine marketing, search engine optimization, display advertising, pay per click advertising, social media marketing, and email marketing. Finally, it discusses advantages such as low cost, global reach, convenient payments and affiliate marketing as well as disadvantages like lack of trust, competition, required skills, fraud, and negative feedback.

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    School of Commerce and Management studies

    CIA 3 (Power Point Presentation)

    Topic : Internet Marketing


    Subject : E-Commerce
    Semester : 4th
    Written By : Amrit K.Beniwal
    PRN : 18012011073
    Div : B
    Guided By : Dr.Sharad Patil
    Internet Marketing

    Digital marketing is the component of marketing that


    utilizes internet and online based digital technologies
    such as desktop computers, mobile phones and other
    digital media and platforms to promote products and
    services.
    Also called as Online Marketing , it is the process of
    promoting a brand, product or services over the
    Internet.
    Past of Online Marketing

     Internet was earlier used as Arpanet, started in


    190s
     First advertising was sent in 1965
     In 1990s display ads started
     Firstly it was only online ordering
     Sell and Buy become possible in 1991
     Amazon and Ebay are the companies used
    transactions firstly.
    Types of Internet Marketing
     Search Engine Marketing(SEM)- A type pf
    web marketing which promoted web sites by
    increasing visibility in search engine results
    pages through search optimization as well as
    through paid advertising, strategies content
    marketing and social networks.
     Search Engine Optimization(SEO)- A
    refinement of SEM Improving the ranking or
    visibility of a web page in search engines
    search results. SEO programs work to move
    targeted search results higher in ranking when
    results are presented to users of search engines
    such as Google, Bing, Yahoo.
     Display Advertising- Advertising in a static,
    set space which is composed of images or
    artwork and words.
     Pay per Click Advertising-Advertising which
    is presented on speculation by a web publisher
    such as a search engine results page or a home
    page in a browser which only changes the
    advertiser for the number of times .
     SocialMedia Marketing-Marketing using
    social media outlets such as Facebook or
    other similar sites. This type of marketing
    includes creating pages on the site directly
    promoting a company organization which can
    be easily accessed from on or outside the site
     E-mail Marketing – Marketing using social
    media outlets such as Facebook or other
    similar sites. This type of marketing includes
    creating pages on the site directly promoting a
    company, organization or product which can
    be easily accessed from on or outside of the
    site. Social media marketing can also factor
    into SEO programs
    ADVANTAGES OF INTERNET
    MARKETING

     Low-cost promotion strategy


     Each a global market.
     Convenient payment collections.
     24/7 advertising. 
     Affiliate marketing.
     Reach your target market easily.
    Disadvantages of Online Marketing

     No instant trust.
     Competition. 
     Skill and knowledge required. 
     Internet Fraud.
     Negative feedbacks about Products.
     Ads Placement.

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