Scribd Logo
Upload

Welcome to Scribd!

  • 23 views

    TVS Motors Team 4 Session 5

    Uploaded by

    Surbhî Gupta
    This document discusses the channel strategy and positioning of Hero MotoCorp and Honda Motorcycle & Scooter India. It outlines Hero's manufacturing plant locations and describes its marketing channel structure consisting of manufacturers, distributors, sub-distributors, and customers. It then summarizes key advantages of Hero's channel distribution including its sub-distributor network, parts and distribution network, after-sales service, maintenance costs, and transparency. A similar overview is provided of Honda's manufacturing plants and marketing channel structure. The document concludes by comparing some channel advantages of Honda over TVS.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    TVS Motors Team 4 Session 5

    Uploaded by

    Surbhî Gupta
    23 views8 pages
    This document discusses the channel strategy and positioning of Hero MotoCorp and Honda Motorcycle & Scooter India. It outlines Hero's manufacturing plant locations and describes its marketing channel structure consisting of manufacturers, distributors, sub-distributors, and customers. It then summarizes key advantages of Hero's channel distribution including its sub-distributor network, parts and distribution network, after-sales service, maintenance costs, and transparency. A similar overview is provided of Honda's manufacturing plants and marketing channel structure. The document concludes by comparing some channel advantages of Honda over TVS.

    Original Title

    TVS Motors team 4 session 5

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This document discusses the channel strategy and positioning of Hero MotoCorp and Honda Motorcycle & Scooter India. It outlines Hero's manufacturing plant locations and describes its marketing channel structure consisting of manufacturers, distributors, sub-distributors, and customers. It then summarizes key advantages of Hero's channel distribution including its sub-distributor network, parts and distribution network, after-sales service, maintenance costs, and transparency. A similar overview is provided of Honda's manufacturing plants and marketing channel structure. The document concludes by comparing some channel advantages of Honda over TVS.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    23 views8 pages

    TVS Motors Team 4 Session 5

    Uploaded by

    Surbhî Gupta
    This document discusses the channel strategy and positioning of Hero MotoCorp and Honda Motorcycle & Scooter India. It outlines Hero's manufacturing plant locations and describes its marketing channel structure consisting of manufacturers, distributors, sub-distributors, and customers. It then summarizes key advantages of Hero's channel distribution including its sub-distributor network, parts and distribution network, after-sales service, maintenance costs, and transparency. A similar overview is provided of Honda's manufacturing plants and marketing channel structure. The document concludes by comparing some channel advantages of Honda over TVS.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 8

    CHANNEL STRATEGY Team 4

    •Akshat Bhoot- PGFB1909


    AND POSITIONING •Antriksh Singh- PGFB1911
    •Devansh pandey-PGFB1917
    •Gaurav anand-PGFB1927
    •Mayank dhingrA-PGFB1930

    General Manager: Gaurav Rungta Sales Executive : Abhinav Rastogi


    Mobile Number:7081802005 Parkash Honda, Noida Sector - 10
    Mobile No. - 9560155883
    DP MOTORS HERO MOTO. CORP GORAKHPUR
    MANUFACTURING PLANT OF
    Hero MotoCorp:
    Marketing Channel Structure of Hero
    MotoCorp

    Sub-Distributor

    Manufacturer Distributor

    Customers
    CHANNEL DISTRIBUTION ADVANTAGE
    OF HERO MOTOCORP. LTD.:
     Sub-Distributor: In this Sub distributor is made by distributor and
    authorized by the company itself. Basically, it is in rural areas which is
    covering across 8-10 kms in rural areas.

     Parts and Distribution Network : It is done within Internal and external.


    In Internal there are Dealers and sub-dealers and externally it is done in
    Market.

     After sales: It is basically the Major Factor on which the sustain thing
    depend. If the service is not good, then it will not sustain and if the after
    sales service is good then it will sustain.
     Maintenance: Service cost should be low with the good quality product. In Entry
    level they are having HF Deluxe Which is the most sold product in their
    Showroom.

     Transparency: There is transparency from company to its end customers including


    distributors and Sub distributors. For example in this we can say if there is a offer
    then it is clearly advertised in newspaper and other social media Handles so that no
    one can face a misinformation to the customers or to distributors.

     Head office: They will give a call from Head office and they will ask set of
    questions from their side. In which they will ask how much you paid and what were
    the scheme told to you by the Employee in the Showroom.
    MANUFACTURING PLANT OF
    HONDA MOTORCYLE & SCOOTER INDIA :
    - Manesar in Haryana
    - Tapukara in Rajasthan
    - Narsapura, Kolar in Karnataka and
    - Vithalpur, NW of Ahmedabad.
    MARKETING CHANNEL
    STRUCTURE OF HMSI
    HMSI

    Dealershi
    p Program

    Sub-
    Dealer

    Consumer
    CHANNEL ADVANTAGE(S)
    OF HMSI OVER TVS:
     SPARE PARTS DISTRIBUTION : It is done within Internal and external. In
    Internal there are Dealers and sub-dealers and externally it is done in Market.

     AFTER SALES SERVICE : HMSI has Over 6000 service centres in India
    whereas TVS has only 2175 Service centres in INDIA

     DEALER NETWORK : 2367 Honda Bike Dealership in India are there of HMSI
    but TVS has only 2041 TVS bike dealers

     ENTRY LEVEL BIKE : Honda Motorcycle & Scooters India has more number
    of entry level bikes available in India in comparison to TVS

    You might also like