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    Moroccan National Office of Tourism

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    Hajar So
    The Moroccan national tourist office promotes tourism in Morocco. Tourism is a key economic driver, employing 25% of Moroccans and attracting over 13 million visitors in 2019. The office, called ONMT, was created in 1918 and works to promote Morocco internationally through offices around the world. Its mission is to promote Morocco as a destination and implement digital marketing strategies. It aims to diversify tourism offerings and increase annual visitors to the country.

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    Moroccan National Office of Tourism

    Uploaded by

    Hajar So
    115 views10 pages
    The Moroccan national tourist office promotes tourism in Morocco. Tourism is a key economic driver, employing 25% of Moroccans and attracting over 13 million visitors in 2019. The office, called ONMT, was created in 1918 and works to promote Morocco internationally through offices around the world. Its mission is to promote Morocco as a destination and implement digital marketing strategies. It aims to diversify tourism offerings and increase annual visitors to the country.

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    Moroccan National office of tourism

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    The Moroccan national tourist office promotes tourism in Morocco. Tourism is a key economic driver, employing 25% of Moroccans and attracting over 13 million visitors in 2019. The office, called ONMT, was created in 1918 and works to promote Morocco internationally through offices around the world. Its mission is to promote Morocco as a destination and implement digital marketing strategies. It aims to diversify tourism offerings and increase annual visitors to the country.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    115 views10 pages

    Moroccan National Office of Tourism

    Uploaded by

    Hajar So
    The Moroccan national tourist office promotes tourism in Morocco. Tourism is a key economic driver, employing 25% of Moroccans and attracting over 13 million visitors in 2019. The office, called ONMT, was created in 1918 and works to promote Morocco internationally through offices around the world. Its mission is to promote Morocco as a destination and implement digital marketing strategies. It aims to diversify tourism offerings and increase annual visitors to the country.

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    The Moroccan national

    tourist office

    Submitted by : Supervised by :
    HAJAR SOUAH

    Academic year : 2020/2021


     Morocco is a country located in Northwest
    Africa.
     It is a vast country and geographically
    speaking it is very big and you find many
    different types of landscapes.

     In the same country you can do some surf in


    the ocean, camel trekking in the desert, skiing
    in the mountains, oasis and palm grove hiking
    and much more,

    About the kingdom of  Morocco population is estimated at 36


    million people
    morocco on
     The capital city of Moroco is Rabat
    Tourism in Morocco

     Tourism is one of the main economic drivers in Morocco

     25%
    of the Moroccan workforce is employed by the tourism industry

     The number of tourists visiting Morocco increased 5.2 percent year-


    on-year to a record 13 million in 2019

     Morocco's major tourist destination is Marrakech city


    ONMT
    • The Moroccan National Tourism Bureau (ONMT)
    was created in 1918,It is a public organization of
    ministry of tourism

    • It Is one of the main promotors of moroccan


    tourism industry ,has branches in Europe, Asia,
    Africa and America

    • Mission:

     promotes and markets Morocco as a


    destination, nationally and internationally

    Logo of the office  Activate presence in international meetings of


    the tourism industry

     Implementing the institutional communication


    .and digital marketing strategy
    Vision/Planning

    • Make tourism one of the engines of economis ,social and


    cultural development

    • Diversify the offers in terms of tourist destination/brand:


    Culture
    Nature
    Seaside tourism
    • Increase the numbers of visitors each year
    Product development

     segmentation strategy

     Marketing and communcation strategy

     Studying of tourism products demanding by tourists:

    nature and adventure


    Water sports
    Golf
    wellness
    Brand management

    Regional tourism brand

    • Build a brand strategy around the regions and their products

    . More visibility

    The regions will be able to improve their images and bring out their diversity and differentiation
    in line with the values of the region,
    Training

     Organization of multiple  Tourism Marketing Days (TMD)


    conferences and meetings for training .
    tour operators and professional
    of tourism

     Workshops  “experts of Morocco” ,Online


    training in profit of travel
    agencies
    Non-profit tourist information

    • Information centers that aimed to tourists and


    days trips

    • Regional delegations

    • website /social media where costumers can find all


    about travel tips,tourist attractions and
    administrative formalities
    www.visitmorocco.com
    • Guides books /brochures
    THANK YOU

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