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    Strategy and Simulation PPT Ca 2

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    Jyoti Arvind Pathak
    The document outlines the roles and responsibilities of team members in a company. It discusses the company's mission to provide superior customer service and its vision to develop constantly. An aggressive expansion strategy was used for the first two rounds before shifting to a stability strategy. Share prices after rounds 2 and 3 were 70.9 and 30.1 respectively. Production, financing, sales, marketing, research and development, and enterprise decisions are described. Mistakes like aggressive expansion and corrective actions taken are also summarized.

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    Strategy and Simulation PPT Ca 2

    Uploaded by

    Jyoti Arvind Pathak
    101 views9 pages
    The document outlines the roles and responsibilities of team members in a company. It discusses the company's mission to provide superior customer service and its vision to develop constantly. An aggressive expansion strategy was used for the first two rounds before shifting to a stability strategy. Share prices after rounds 2 and 3 were 70.9 and 30.1 respectively. Production, financing, sales, marketing, research and development, and enterprise decisions are described. Mistakes like aggressive expansion and corrective actions taken are also summarized.

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    Strategy and simulation ppt ca 2 (4)

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    The document outlines the roles and responsibilities of team members in a company. It discusses the company's mission to provide superior customer service and its vision to develop constantly. An aggressive expansion strategy was used for the first two rounds before shifting to a stability strategy. Share prices after rounds 2 and 3 were 70.9 and 30.1 respectively. Production, financing, sales, marketing, research and development, and enterprise decisions are described. Mistakes like aggressive expansion and corrective actions taken are also summarized.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    101 views9 pages

    Strategy and Simulation PPT Ca 2

    Uploaded by

    Jyoti Arvind Pathak
    The document outlines the roles and responsibilities of team members in a company. It discusses the company's mission to provide superior customer service and its vision to develop constantly. An aggressive expansion strategy was used for the first two rounds before shifting to a stability strategy. Share prices after rounds 2 and 3 were 70.9 and 30.1 respectively. Production, financing, sales, marketing, research and development, and enterprise decisions are described. Mistakes like aggressive expansion and corrective actions taken are also summarized.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
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    Name and registration and Role played

    Simran wadhwa (11906871) – Research and development Decision


    Angel Garg( 11908205) – Marketing Decisions & Enterprises decisions
    Paras Mehta( 11908436)– Sales Decision
    Jyoti Pathak( 11910540)—Production Decision
    Laiphrakpam bijeta devi( 11909287)– Finance Decision
    Mission and Vision of the Company

     Mission: To provide superior service experience to customer


     Vision: our Vision is to develop in a constant manner
    Broad Strategy used
    Aggressive expansion Strategy in first two rounds
    Stability Strategy from round 3 to 5
    Share price of the company after each round

     Share price after round 3 – 30.1


     Share price after round 2 – 70.9
    Decisions in different functional area:

     Production department: No of plants remain same for first 3 rounds then we


    expanded slowly after 3 round that is production increased after 3 round.
     Financing department: after 2 round we took term loan to take research and
    development decisions.
     Sales department: decided margins on the basis of competitors.
     Marketing department: perception based pricing, Consumer survey report
     Research and development department- modified existing product, launched
    new product.
     Enterprise decision: after 2 round purchased reports, addresses grievances to
    improve the image of the company
    Mistakes identified

     Aggressive expansion
     High margins to showroom
     Too much inventory
     Emergency loans also got increased
     Issued shares from starting
     Due to aggressive decision took emergency loan in fist 2 round wont be able
    to take Research and development decision
    Corrective action taken

     Production decision:
    • adopted stability strategy
    • Number of plants remain same
    • After 3rd round expanded slowly
     Financing decision:
    • took term loan after 3rd round for R&D
    • Change the repayment structure to be consistent and it is easy to pay
    • Stopped the issuance of dividend per share
    • Change the receivable policy
     Sales decision:
    • change the margin to the various stores
    • Same no. of company own showrooms throughout all rounds
     Marketing decisions:
    • used perception based pricing strategy
    • Change the target characteristics of high earner to convenience elite by
    features and other to bulk
    • Analyzed the advertising budget according to segment awareness research
    report.
     Enterprise decision:
    • change the CSR activity to activity no. 7 and after round 3rd we every
    purchased report
    • Addressed the citizen grievances and environmental pollution to improve the
    image of the company
     Research decision:
    • Modified the existing product
    • Launched to new product in other segment as it had huge potential.

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